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NEWS
BRC founder Bob Rogers: '2021 will see a surge in our industry'
POSTED 06 Apr 2021 . BY Tom Walker
Rogers said 'pent up demand' will provide the visitor attractions sector a boost during 2021 Credit: BRC Imagination Arts
Bob Rogers, the founder of BRC Imagination Arts, has predicted that the visitor attraction industry will see a "surge in interest" during 2021, as the global tourism industry begins its slow journey to recovery.

Speaking exclusively to Attractions Management, Rogers said there remains a huge appetite to create new experiences – and that spending on projects remained bottled up and ready to go.

“I do think that there’s a pent up demand that’s going to surge in our industry in 2021," Rodgers said, in an interview published in Attractions Management Issue 1/2021.

"When the pandemic eases, people who have money will come out and start spending like crazy and that will lift everyone – we’re looking forward to that good fortune, not just for us but for everyone else.”

Reflecting on the past 12 months, during which the pandemic has had a severe impact on the visitor attractions and tourism industries, Rogers said BRC – an experience design and production agency – had weathered the storm well.

“We feel a little guilty that things are going so well for us when others are hurting, but it was actually a pretty good year – we did very well," Rogers said, adding that the company's success was down to its international profile.

"We’re in our 40th year and for 38 of those years we’ve been working internationally, so we’re used to working remotely. We get calls every week for viable projects."

New BRC projects for 2021 include a “technically astonishing” stadium tour for National Football League (NFL) franchise Las Vegas Raiders.

According to Rogers, the NFL team were keen to offer a technologically sophisticated stadium tour to connect visitors with the team and its history.

“Together with the Raiders, we have created a tour that lets hosts control sound and media throughout the stadium via a small device on their wrist, with immersive shows starring some of the Raiders’ most important icons in behind-the-scenes spaces guests would normally never see,” Rogers explains.

“Without giving away any secrets, it’s the only stadium tour that we know of that often ends with fans crying as they step out onto the field. It’s emotional, it’s theatrical, and the Raiders believe that it’s going to be a “must do” on any visit to Vegas.”

Rogers set up BRC Imagination Arts 40 years, after beginning his career in attractions with the Walt Disney Company as a magician in the Magic Shop at Disneyland, California.

• To read the full interview, click here for Attractions Management Issue 1/2021.
RELATED STORIES
  Christian Lachel appointed chief creative officer at BRC Imagination Arts


Global design and production agency BRC Imagination Arts has appointed Christian Lachel as chief creative officer, taking over the role from BRC founder Bob Rogers.
  FEATURE: Interview: Bob Rogers


As BRC Imagination Arts celebrates 40 years in business, its founder celebrates his team’s achievements
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Coronavirus is devastating for the tourism and leisure sectors globally. For now, the focus is on business ‘discontinuity’, the impact of the pandemic on our employees and their families, whether and how companies will survive and when the viable resumption of activity will be possible.
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Jobs    News   Products   Magazine
NEWS
BRC founder Bob Rogers: '2021 will see a surge in our industry'
POSTED 06 Apr 2021 . BY Tom Walker
Rogers said 'pent up demand' will provide the visitor attractions sector a boost during 2021 Credit: BRC Imagination Arts
Bob Rogers, the founder of BRC Imagination Arts, has predicted that the visitor attraction industry will see a "surge in interest" during 2021, as the global tourism industry begins its slow journey to recovery.

Speaking exclusively to Attractions Management, Rogers said there remains a huge appetite to create new experiences – and that spending on projects remained bottled up and ready to go.

“I do think that there’s a pent up demand that’s going to surge in our industry in 2021," Rodgers said, in an interview published in Attractions Management Issue 1/2021.

"When the pandemic eases, people who have money will come out and start spending like crazy and that will lift everyone – we’re looking forward to that good fortune, not just for us but for everyone else.”

Reflecting on the past 12 months, during which the pandemic has had a severe impact on the visitor attractions and tourism industries, Rogers said BRC – an experience design and production agency – had weathered the storm well.

“We feel a little guilty that things are going so well for us when others are hurting, but it was actually a pretty good year – we did very well," Rogers said, adding that the company's success was down to its international profile.

"We’re in our 40th year and for 38 of those years we’ve been working internationally, so we’re used to working remotely. We get calls every week for viable projects."

New BRC projects for 2021 include a “technically astonishing” stadium tour for National Football League (NFL) franchise Las Vegas Raiders.

According to Rogers, the NFL team were keen to offer a technologically sophisticated stadium tour to connect visitors with the team and its history.

“Together with the Raiders, we have created a tour that lets hosts control sound and media throughout the stadium via a small device on their wrist, with immersive shows starring some of the Raiders’ most important icons in behind-the-scenes spaces guests would normally never see,” Rogers explains.

“Without giving away any secrets, it’s the only stadium tour that we know of that often ends with fans crying as they step out onto the field. It’s emotional, it’s theatrical, and the Raiders believe that it’s going to be a “must do” on any visit to Vegas.”

Rogers set up BRC Imagination Arts 40 years, after beginning his career in attractions with the Walt Disney Company as a magician in the Magic Shop at Disneyland, California.

• To read the full interview, click here for Attractions Management Issue 1/2021.
RELATED STORIES
Christian Lachel appointed chief creative officer at BRC Imagination Arts


Global design and production agency BRC Imagination Arts has appointed Christian Lachel as chief creative officer, taking over the role from BRC founder Bob Rogers.
FEATURE: Interview: Bob Rogers


As BRC Imagination Arts celebrates 40 years in business, its founder celebrates his team’s achievements
Tourism industry must lead and inspire, says Ken Robinson


Coronavirus is devastating for the tourism and leisure sectors globally. For now, the focus is on business ‘discontinuity’, the impact of the pandemic on our employees and their families, whether and how companies will survive and when the viable resumption of activity will be possible.
MORE NEWS
Nohlab's 'Everything' installation among Noor Riyadh festival highlights
An immersive audiovisual experience that "observes everything as it is" was a among the highlights of this year's Noor Riyadh festival in Saudi Arabia.
Interactive TV gameshow experience to open in London in 2023
A new interactive visitor attraction that promises guests the opportunity to experience the thrill of being a TV show contestant is set to open in London in early 2023.
Alton Towers' iconic Nemesis coaster closes for major revamp
The famous Nemesis ride at UK theme park, Alton Towers, has closed for a major revamp.
Bob Iger's return to Disney sparks major restructuring focused on creativity and storytelling
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A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
+ More profiles  
FEATURED SUPPLIER

Behind the Scenes of IAAPA Expo 2022 with Michael Shelton
There is no place like IAAPA Expo, it’s the place to take in the most exciting sights, smells, tastes, and sensations that will take your career and attraction to new heights! The excitement, energy and opportunity are palpable. [more...]
VIDEO GALLERY

Proslide Tech Inc - ProSlide's all-in-one waterplay entertainment center
RideHOUSE is an iconic waterplay complex purposefully designed for young kids and families to enjoy. Find out more...
More videos:
Red Raion TV - Testimonial: Leolandia – Red Raion
Red Raion TV - Opening Event: FICO Eataly World – Red Raion
Red Raion Showreel 2021 – Red Raion
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
05-07 Dec 2022

East Cape Futures

Hotel Palmas de Cortez, Los Barriles, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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