BRC founder Bob Rogers: '2021 will see a surge in our industry' | attractionsmanagement.com news
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BRC founder Bob Rogers: '2021 will see a surge in our industry'
POSTED 06 Apr 2021 . BY Tom Walker
Rogers said 'pent up demand' will provide the visitor attractions sector a boost during 2021 Credit: BRC Imagination Arts
Bob Rogers, the founder of BRC Imagination Arts, has predicted that the visitor attraction industry will see a "surge in interest" during 2021, as the global tourism industry begins its slow journey to recovery.

Speaking exclusively to Attractions Management, Rogers said there remains a huge appetite to create new experiences – and that spending on projects remained bottled up and ready to go.

“I do think that there’s a pent up demand that’s going to surge in our industry in 2021," Rodgers said, in an interview published in Attractions Management Issue 1/2021.

"When the pandemic eases, people who have money will come out and start spending like crazy and that will lift everyone – we’re looking forward to that good fortune, not just for us but for everyone else.”

Reflecting on the past 12 months, during which the pandemic has had a severe impact on the visitor attractions and tourism industries, Rogers said BRC – an experience design and production agency – had weathered the storm well.

“We feel a little guilty that things are going so well for us when others are hurting, but it was actually a pretty good year – we did very well," Rogers said, adding that the company's success was down to its international profile.

"We’re in our 40th year and for 38 of those years we’ve been working internationally, so we’re used to working remotely. We get calls every week for viable projects."

New BRC projects for 2021 include a “technically astonishing” stadium tour for National Football League (NFL) franchise Las Vegas Raiders.

According to Rogers, the NFL team were keen to offer a technologically sophisticated stadium tour to connect visitors with the team and its history.

“Together with the Raiders, we have created a tour that lets hosts control sound and media throughout the stadium via a small device on their wrist, with immersive shows starring some of the Raiders’ most important icons in behind-the-scenes spaces guests would normally never see,” Rogers explains.

“Without giving away any secrets, it’s the only stadium tour that we know of that often ends with fans crying as they step out onto the field. It’s emotional, it’s theatrical, and the Raiders believe that it’s going to be a “must do” on any visit to Vegas.”

Rogers set up BRC Imagination Arts 40 years, after beginning his career in attractions with the Walt Disney Company as a magician in the Magic Shop at Disneyland, California.

• To read the full interview, click here for Attractions Management Issue 1/2021.
RELATED STORIES
  Christian Lachel appointed chief creative officer at BRC Imagination Arts


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Jobs    News   Products   Magazine
NEWS
BRC founder Bob Rogers: '2021 will see a surge in our industry'
POSTED 06 Apr 2021 . BY Tom Walker
Rogers said 'pent up demand' will provide the visitor attractions sector a boost during 2021 Credit: BRC Imagination Arts
Bob Rogers, the founder of BRC Imagination Arts, has predicted that the visitor attraction industry will see a "surge in interest" during 2021, as the global tourism industry begins its slow journey to recovery.

Speaking exclusively to Attractions Management, Rogers said there remains a huge appetite to create new experiences – and that spending on projects remained bottled up and ready to go.

“I do think that there’s a pent up demand that’s going to surge in our industry in 2021," Rodgers said, in an interview published in Attractions Management Issue 1/2021.

"When the pandemic eases, people who have money will come out and start spending like crazy and that will lift everyone – we’re looking forward to that good fortune, not just for us but for everyone else.”

Reflecting on the past 12 months, during which the pandemic has had a severe impact on the visitor attractions and tourism industries, Rogers said BRC – an experience design and production agency – had weathered the storm well.

“We feel a little guilty that things are going so well for us when others are hurting, but it was actually a pretty good year – we did very well," Rogers said, adding that the company's success was down to its international profile.

"We’re in our 40th year and for 38 of those years we’ve been working internationally, so we’re used to working remotely. We get calls every week for viable projects."

New BRC projects for 2021 include a “technically astonishing” stadium tour for National Football League (NFL) franchise Las Vegas Raiders.

According to Rogers, the NFL team were keen to offer a technologically sophisticated stadium tour to connect visitors with the team and its history.

“Together with the Raiders, we have created a tour that lets hosts control sound and media throughout the stadium via a small device on their wrist, with immersive shows starring some of the Raiders’ most important icons in behind-the-scenes spaces guests would normally never see,” Rogers explains.

“Without giving away any secrets, it’s the only stadium tour that we know of that often ends with fans crying as they step out onto the field. It’s emotional, it’s theatrical, and the Raiders believe that it’s going to be a “must do” on any visit to Vegas.”

Rogers set up BRC Imagination Arts 40 years, after beginning his career in attractions with the Walt Disney Company as a magician in the Magic Shop at Disneyland, California.

• To read the full interview, click here for Attractions Management Issue 1/2021.
RELATED STORIES
Christian Lachel appointed chief creative officer at BRC Imagination Arts


Global design and production agency BRC Imagination Arts has appointed Christian Lachel as chief creative officer, taking over the role from BRC founder Bob Rogers.
FEATURE: Interview: Bob Rogers


As BRC Imagination Arts celebrates 40 years in business, its founder celebrates his team’s achievements
Tourism industry must lead and inspire, says Ken Robinson


Coronavirus is devastating for the tourism and leisure sectors globally. For now, the focus is on business ‘discontinuity’, the impact of the pandemic on our employees and their families, whether and how companies will survive and when the viable resumption of activity will be possible.
MORE NEWS
Liseberg's Grand Curiosa Hotel to open in 2023
Liseberg theme park in Sweden has confirmed the opening date for its new Grand Curiosa hotel.
London's Harry Potter studio tour to open Professor Sprout’s Greenhouse
Warner Bros. Studio Tour London will launch a new area on 1 July, further expanding the popular Harry Potter-themed visitor attraction in Leavesden.
Juneteenth Museum by Bjarke Ingels Group has been designed to inspire spiritual uplift
Detailed plans have been revealed for the National Juneteenth Museum in Fort Worth, Texas, US.
Jorvik's digital strategy described as 'leading light' after gaining international audience
The Jorvik Group has been named a ‘leading light’ for its digital strategy, which helped it gain an international audience of more than 3 million people during the pandemic.
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FORREC Ltd

We create guest experiences others don’t, masterplan like no one else can, and give the world’s bi [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
+ More profiles  
VIDEO GALLERY

Red Raion - Keynote | Moby Dick - Friends to the rescue!
It’s extremely important for us to show you the process behind every content we produce. Each of our titles stems from deep research, focused on giving you the kinds of content that best fit your venues and target audience. Find out more...
More videos:
Red Raion Showreel 2021 – Red Raion
Red Raion Showreel 2021 – Red Raion
ProSlide's all-in-one waterplay entertainment center – Proslide Tech Inc
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

03-04 Sep 2022

HEALING SUMMIT 2022 - The Healing of Everything

Pine Cliff Resort, Portugal
27-29 Sep 2022

International Congress on Thermal Tourism

Ourense, Ourense, Spain
+ More diary  
 


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