Registration has opened for World Travel Market London – one of the world’s largest global events bringing together representatives of the worldwide travel industry.

Taking place between 7-9 November at London’s ExCel, the three-day event is expected to exceed the £2.5bn (US$3.33bn, €3bn) in trade deals secured by almost 5,000 exhibitors from 182 countries and regions at last year’s event. A new-look format shortens WTM London by a day, with opening hours extended from 10am to 7pm on all three days.

The exhibition floor gains a new 300-seater amphitheater – the WTM Inspire Theatre. More than 80 conference seminars will also take place throughout the three days covering all the key sectors including aviation, hotels, sports tourism, responsible tourism, blogging, social media and travel technology.

Monday 7 November will remain an exhibitor invite-only day, allowing exhibitors to conduct business meetings with key suppliers. Tuesday will mark World Responsible Tourism Day, while Wednesday is the new day for the UNWTO & WTM Ministers’ Summit, which is this year celebrating its tenth edition.

“World Travel Market London continues to improve every year, with 2016 poised to be the most successful yet,” said WTM senior director, Simon Press.

“We are really excited by the new-look three-day WTM London. Feedback has been universally positive from all participant groups. There are a number of new initiatives including the Inspire Theatre and the press centre being on the exhibition floor for the first time.”

WTM London is part of Reed Travel Exhibition’s World Travel Market events, which also includes Arabian Travel Market, World Travel Market Latin America and World Travel Market Africa.