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NEWS
VisitEngland: staycation here to stay
POSTED 18 May 2010 . BY Martin Nash
Tourism body VisitEngland has released figures - distilled from research among 1,000 adults aged 18+ - which appear to show that the phenomenon of the 'staycation' is here to stay.

The statistics indicate that in 2009, England saw an 18 per cent increase in the number of holiday trips taken, with visitors spending £1bn more than in 2008.

This rise is said to have helped awaken a pride in England as a holiday destination and as a result - in the longer term - around half the population intend to take more domestic breaks than they did previously.

VisitEngland has identified two groups as being behind the rise in domestic holidays, which together account for around a quarter of the population.

One of these, the 'switchers', accounted for 13 per cent of respondents and included a high proportion of families. This group was primarily motivated to 'switch' a foreign holiday for one at home due to financial considerations.

The other group, the 'extras', accounted for 15 per cent of respondents and tended to be younger, and were more likely to be single. This group was less affected by the economic situation and more motivated by a desire to explore the UK and go somewhere new.

Findings from the study show that 90 per cent of 'staycationers' expect to take at least one break in England this year. Some people will choose to travel abroad again when they can afford it, but with half the population expecting that they will take more domestic breaks even beyond 2010, VisitEngland says that the year of the staycation seems likely to have a longer term impact for English tourism.

Pic: Going somewhere new - Spurn Point, East Yorkshire. Image courtesy of Kirin

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NEWS
VisitEngland: staycation here to stay
POSTED 18 May 2010 . BY Martin Nash
Tourism body VisitEngland has released figures - distilled from research among 1,000 adults aged 18+ - which appear to show that the phenomenon of the 'staycation' is here to stay.

The statistics indicate that in 2009, England saw an 18 per cent increase in the number of holiday trips taken, with visitors spending £1bn more than in 2008.

This rise is said to have helped awaken a pride in England as a holiday destination and as a result - in the longer term - around half the population intend to take more domestic breaks than they did previously.

VisitEngland has identified two groups as being behind the rise in domestic holidays, which together account for around a quarter of the population.

One of these, the 'switchers', accounted for 13 per cent of respondents and included a high proportion of families. This group was primarily motivated to 'switch' a foreign holiday for one at home due to financial considerations.

The other group, the 'extras', accounted for 15 per cent of respondents and tended to be younger, and were more likely to be single. This group was less affected by the economic situation and more motivated by a desire to explore the UK and go somewhere new.

Findings from the study show that 90 per cent of 'staycationers' expect to take at least one break in England this year. Some people will choose to travel abroad again when they can afford it, but with half the population expecting that they will take more domestic breaks even beyond 2010, VisitEngland says that the year of the staycation seems likely to have a longer term impact for English tourism.

Pic: Going somewhere new - Spurn Point, East Yorkshire. Image courtesy of Kirin

MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
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COMPANY PROFILES
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

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Savutuvan Apaja, Haapaniemi, Finland
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