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Van Gogh Museum x Lego collaboration revealed
POSTED 10 Feb 2025 . BY Magali Robathan
This is the latest museum partnership for the Lego Group Credit: Image courtesy of Lego and the Van Gogh Museum
The Van Gogh Museum in Amsterdam has teamed up with the Lego Group to create a new Lego set
The set was designed to create a 3D brick version of the Van Gogh's Sunflowers painting
As part of the collaboration with Lego, the museum will offer a variety of Lego-themed activities throughout 2025
The set comes with a link to a podcast, created with the Van Gogh Museum
The Van Gogh Museum in Amsterdam has teamed up with the Lego Group to create a new Lego set inspired by Van Gogh's Sunflowers painting.

The set was designed to create a 3D brick version of the Van Gogh masterpiece, focusing on 'Van Gogh’s famous use of light and shade.'

To celebrate the launch of the set on 1 March, two brick replicas of the painting will be permanently displayed in Amsterdam’s Lego Store and the Van Gogh Museum.

The set comes with a link to a podcast, created with the Van Gogh Museum, featuring senior curator Nienke Bakker and Lego designer Stijn Oom.

As part of the collaboration with Lego, the museum will offer a variety of Lego-themed activities throughout 2025, including a Lego installation from June – August.

“We hope this Lego set will inspire and engage new audiences with the art and life story of Vincent van Gogh," said Rob Groot, MD of the Van Gogh Museum.

"Working on one of the world’s most famous paintings can be quite daunting, but recreating Sunflowers has been a dream come true," said Lego designer Stijn Oom.

In 2022, the Lego Group partnered with New York‘s Museum of Modern Art on a Lego set that recreated Van Gogh’s The Starry Night (1889).
MORE NEWS
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
+ More news   
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NEWS
Van Gogh Museum x Lego collaboration revealed
POSTED 10 Feb 2025 . BY Magali Robathan
This is the latest museum partnership for the Lego Group Credit: Image courtesy of Lego and the Van Gogh Museum
The Van Gogh Museum in Amsterdam has teamed up with the Lego Group to create a new Lego set
The set was designed to create a 3D brick version of the Van Gogh's Sunflowers painting
As part of the collaboration with Lego, the museum will offer a variety of Lego-themed activities throughout 2025
The set comes with a link to a podcast, created with the Van Gogh Museum
The Van Gogh Museum in Amsterdam has teamed up with the Lego Group to create a new Lego set inspired by Van Gogh's Sunflowers painting.

The set was designed to create a 3D brick version of the Van Gogh masterpiece, focusing on 'Van Gogh’s famous use of light and shade.'

To celebrate the launch of the set on 1 March, two brick replicas of the painting will be permanently displayed in Amsterdam’s Lego Store and the Van Gogh Museum.

The set comes with a link to a podcast, created with the Van Gogh Museum, featuring senior curator Nienke Bakker and Lego designer Stijn Oom.

As part of the collaboration with Lego, the museum will offer a variety of Lego-themed activities throughout 2025, including a Lego installation from June – August.

“We hope this Lego set will inspire and engage new audiences with the art and life story of Vincent van Gogh," said Rob Groot, MD of the Van Gogh Museum.

"Working on one of the world’s most famous paintings can be quite daunting, but recreating Sunflowers has been a dream come true," said Lego designer Stijn Oom.

In 2022, the Lego Group partnered with New York‘s Museum of Modern Art on a Lego set that recreated Van Gogh’s The Starry Night (1889).
MORE NEWS
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
+ More news   
 
COMPANY PROFILES
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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