Latest
issue
GET ATTRACTIONS MANAGEMENT
magazine
Yes! Send me the FREE digital edition of Attractions Management and the FREE weekly Attractions Management ezines and breaking news alerts!
Not right now, thanksclose this window I've already subscribed. I've already subscribed.
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Universal Studios develops new kids’ business model for Frisco park.
POSTED 15 Jun 2023 . BY Tom Walker
The as-yet-unnamed park is intended to have a completely different look, feel and scale from Universal’s existing parks Credit: Universal Studios
The planned Universal Studios theme park in Frisco, Texas, could open as early as 2026
Currently in the planning stages, the park will be designed to be "more intimate" and sized for a regional audience
The parks focus will be on family-friendly attractions, interactive and playful shows, as well as character meet and greets
There are also plans for an adjacent themed hotel and room for expansion
The planned Universal Studios theme park in Frisco, Texas, could open as early as 2026.

Currently in the planning stages, the park will be designed to be "more intimate" and sized for a regional audience – while also being more engaging for younger audiences.

According to Universal, the focus will be on family-friendly attractions, interactive and playful shows, character meet and greets, unique merchandise and food and beverage venues.

The as-yet-unnamed park is intended to have a completely different look, feel and scale from Universal’s existing parks and will occupy an area within 97 acres of land purchased by Universal.

There are also plans for an adjacent themed hotel and room for expansion.

Page Thompson, president, new ventures at Universal Parks & Resorts, said: "Although smaller in size, it will still carry the same quality as Universal’s other larger resort destinations.

“We're excited about the opportunity to partner with the city of Frisco and Mayor Cheney as we work to bring this innovative, new concept to life designed specifically for a younger generation of Universal fans.

“We think North Texas is the perfect place to launch this unique park for families given its growing popularity within this part of the country.”

According to local media, Frisco mayor, Jeff Cheney, told the audience at a city hall meeting on 5 June that the park could open as early as 2026.
RELATED STORIES
  Universal Parks & Resorts rebrands as Universal Destinations & Experiences


Universal Parks & Resorts has undergone a rebrand to "better reflect" the changing nature of its offerings.
  Super Nintendo World opening at Universal Studios Hollywood in 2023


The highly-anticipated Super Nintendo World will open to visitors at Universal Studios Hollywood on 17 February 2023.
  TEA announces 2022 Thea Award winners, with Disney, Futuroscope, Kevin Murphy and Roland Mack among those honoured


The Star Wars Galactic Starcruiser experience at Walt Disney World, Orlando, is among the winners of this year's Thea Awards.
MORE NEWS
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
+ More news   
LATEST JOBS
General Manager, The Needles
Heritage Great Britain
Salary: c£70,000pa + benefits + relocation support
Job location: Isle of Wight , United Kingdom
+ More jobs  

COMPANY PROFILES
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
Universal Studios develops new kids’ business model for Frisco park.
POSTED 15 Jun 2023 . BY Tom Walker
The as-yet-unnamed park is intended to have a completely different look, feel and scale from Universal’s existing parks Credit: Universal Studios
The planned Universal Studios theme park in Frisco, Texas, could open as early as 2026
Currently in the planning stages, the park will be designed to be "more intimate" and sized for a regional audience
The parks focus will be on family-friendly attractions, interactive and playful shows, as well as character meet and greets
There are also plans for an adjacent themed hotel and room for expansion
The planned Universal Studios theme park in Frisco, Texas, could open as early as 2026.

Currently in the planning stages, the park will be designed to be "more intimate" and sized for a regional audience – while also being more engaging for younger audiences.

According to Universal, the focus will be on family-friendly attractions, interactive and playful shows, character meet and greets, unique merchandise and food and beverage venues.

The as-yet-unnamed park is intended to have a completely different look, feel and scale from Universal’s existing parks and will occupy an area within 97 acres of land purchased by Universal.

There are also plans for an adjacent themed hotel and room for expansion.

Page Thompson, president, new ventures at Universal Parks & Resorts, said: "Although smaller in size, it will still carry the same quality as Universal’s other larger resort destinations.

“We're excited about the opportunity to partner with the city of Frisco and Mayor Cheney as we work to bring this innovative, new concept to life designed specifically for a younger generation of Universal fans.

“We think North Texas is the perfect place to launch this unique park for families given its growing popularity within this part of the country.”

According to local media, Frisco mayor, Jeff Cheney, told the audience at a city hall meeting on 5 June that the park could open as early as 2026.
RELATED STORIES
Universal Parks & Resorts rebrands as Universal Destinations & Experiences


Universal Parks & Resorts has undergone a rebrand to "better reflect" the changing nature of its offerings.
Super Nintendo World opening at Universal Studios Hollywood in 2023


The highly-anticipated Super Nintendo World will open to visitors at Universal Studios Hollywood on 17 February 2023.
TEA announces 2022 Thea Award winners, with Disney, Futuroscope, Kevin Murphy and Roland Mack among those honoured


The Star Wars Galactic Starcruiser experience at Walt Disney World, Orlando, is among the winners of this year's Thea Awards.
MORE NEWS
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
+ More news   
 
COMPANY PROFILES
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS