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NEWS
Universal Parks & Resorts rebrands as Universal Destinations & Experiences
POSTED 24 Apr 2023 . BY Tom Walker
The theme park arm will now operate as Universal Destinations & Experiences Credit: NBCUniversal
Universal Parks & Resorts has undergone a rebrand to "better reflect" the changing nature of its offerings
Comcast NBCUniversal's theme park arm will now operate as Universal Destinations & Experiences
The move signals the company's diversification and expanding of its branded entertainment, culinary, gaming and consumer products
The move comes after the company recently announced two, new original concepts
Universal Parks & Resorts has undergone a rebrand to "better reflect" the changing nature of its offerings.

Comcast NBCUniversal's theme park arm will now operate as Universal Destinations & Experiences, signalling how the company is diversifying by expanding Universal's branded entertainment, culinary, gaming and consumer product experiences into new markets and regions – as well as on new platforms in both the physical and virtual worlds.

The move comes after the company recently announced two, new original concepts – a theme park designed for families with young children and a year-round horror-inspired entertainment experience that is an extension to its successful Halloween Horror Nights franchise.

In addition, the company recently opened the highly anticipated Super Nintendo World at Universal Studios Hollywood.

Mark Woodbury, Chairman and Chief Executive Officer, Universal Destinations & Experiences, said: "Universal Destinations & Experiences aligns with our aspiration to be the Destination of Choice in the markets where we are today and the markets we enter in the future.

“We are thrilled to expand how we bring the Universal brand to life in new, immersive and compelling ways for fans around the world using our rich collection of stories, characters and franchises.”
RELATED STORIES
  Universal to launch two new attraction concepts – one in Texas and another in Las Vegas


Universal Parks & Resorts has revealed plans to launch two entirely new visitor attractions concepts – a family-focused theme park and resort in Texas and a year-round horror experience in Las Vegas.
  Universal theme parks report record revenues


Universal's theme parks saw revenues increase by more than 40 per cent during the third quarter of 2022.
  Universal Beijing Resort reveals expansion plans for second phase


Universal Beijing Resort in China is preparing to embark on the second phase of its construction programme.
MORE NEWS
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
Museum director apologises after comparing the city of Florence to a sex worker
Museum director Cecilie Hollberg has come under fire for comparing the city to a sex worker due to uncontrolled mass tourism.
Populous reveals plans for major e-sports arena in Saudi Arabia
Populous have unveiled their plans for a state-of-the-art e-sports arena, designed to stand as a central landmark in Qiddaya City’s gaming and e-sports district, Saudi Arabia.
Raby Castle reveals ambitious plans to become a major visitor destination
Raby Castle, known as one of the finest medieval fortifications in England, is nearing the end of an ambitious two-year renovation project.
+ More news   
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IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio for media-based attractions. [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
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NEWS
Universal Parks & Resorts rebrands as Universal Destinations & Experiences
POSTED 24 Apr 2023 . BY Tom Walker
The theme park arm will now operate as Universal Destinations & Experiences Credit: NBCUniversal
Universal Parks & Resorts has undergone a rebrand to "better reflect" the changing nature of its offerings
Comcast NBCUniversal's theme park arm will now operate as Universal Destinations & Experiences
The move signals the company's diversification and expanding of its branded entertainment, culinary, gaming and consumer products
The move comes after the company recently announced two, new original concepts
Universal Parks & Resorts has undergone a rebrand to "better reflect" the changing nature of its offerings.

Comcast NBCUniversal's theme park arm will now operate as Universal Destinations & Experiences, signalling how the company is diversifying by expanding Universal's branded entertainment, culinary, gaming and consumer product experiences into new markets and regions – as well as on new platforms in both the physical and virtual worlds.

The move comes after the company recently announced two, new original concepts – a theme park designed for families with young children and a year-round horror-inspired entertainment experience that is an extension to its successful Halloween Horror Nights franchise.

In addition, the company recently opened the highly anticipated Super Nintendo World at Universal Studios Hollywood.

Mark Woodbury, Chairman and Chief Executive Officer, Universal Destinations & Experiences, said: "Universal Destinations & Experiences aligns with our aspiration to be the Destination of Choice in the markets where we are today and the markets we enter in the future.

“We are thrilled to expand how we bring the Universal brand to life in new, immersive and compelling ways for fans around the world using our rich collection of stories, characters and franchises.”
RELATED STORIES
Universal to launch two new attraction concepts – one in Texas and another in Las Vegas


Universal Parks & Resorts has revealed plans to launch two entirely new visitor attractions concepts – a family-focused theme park and resort in Texas and a year-round horror experience in Las Vegas.
Universal theme parks report record revenues


Universal's theme parks saw revenues increase by more than 40 per cent during the third quarter of 2022.
Universal Beijing Resort reveals expansion plans for second phase


Universal Beijing Resort in China is preparing to embark on the second phase of its construction programme.
MORE NEWS
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
Museum director apologises after comparing the city of Florence to a sex worker
Museum director Cecilie Hollberg has come under fire for comparing the city to a sex worker due to uncontrolled mass tourism.
Populous reveals plans for major e-sports arena in Saudi Arabia
Populous have unveiled their plans for a state-of-the-art e-sports arena, designed to stand as a central landmark in Qiddaya City’s gaming and e-sports district, Saudi Arabia.
Raby Castle reveals ambitious plans to become a major visitor destination
Raby Castle, known as one of the finest medieval fortifications in England, is nearing the end of an ambitious two-year renovation project.
Wake The Tiger launches new 1,000sq m expansion
Wake the Tiger, the Bristol-based immersive art experience, is set to open its 1,000sq m expansion on Friday 2 February.
Merlin teams up with Hasbro and Lego to create Peppa Pig experiences
Merlin Entertainments, the LEGO Group and Hasbro have teamed up to create Peppa Pig experiences.
+ More news   
 
COMPANY PROFILES
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio for media-based attractions. [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
04-07 Nov 2024

Global Wellness Summit (GWS)

In person, St Andrews, United Kingdom
+ More diary  
 


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Tel: +44 (0)1462 431385

©Cybertrek 2024

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