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NEWS
US$14m capital investment campaign for Florida Aquarium
POSTED 22 Jan 2020 . BY Andy Knaggs
President and CEO Roger Germann has announced a raft of new initiatives for The Florida Aquarium, as it reaches 25 years old Credit: The Florida Aquarium

We are focused on the triple bottom line as we grow into the next 25 years
– Roger Germann
The Florida Aquarium in Tampa Bay, US, has announced a series of projects and initiatives, many of which are to open in 2020, in recognition of its 25th anniversary celebrations.

Initiatives will seek to grow its animal collection, create new guest experiences, expand the aquarium's conservation efforts, provide learning opportunities to more schoolchildren, and further integrate the organisation into the community.

To achieve these aims, the aquarium will invest US$5.6m (€5m, £4.3m) this year, as part of a larger US$14m (€12.6m, £10.7m) capital investment campaign.

Opening this year will be the CIBC Aquatic Lounge, a state-of-the-art exhibit showcasing new animals at the aquarium, which comes about through a new multi-year partnership with CIBC Bank USA.

Other attractions to open in 2020 are: travelling art exhibition Washed Ashore ‒ Art to Save the Sea, featuring sculptures made entirely of plastic debris collected from beaches; an improved Wetlands Trail Exhibit, including new interactive aspects, modernised theming and a new entry marquee; improvements to the Bays & Beaches Gallery, which will be renamed "Shorelines", and give new opportunities to learn and engage with animals; and the TECO Rooftop Pavilion & Solar Exhibit, with over 1,100 solar panels.

Further ahead, planned initiatives include an expansion of the aquarium's coral conservation facilities, with five new greenhouses (adding to the two existing) due to be brought online by the end of 2021, and the opening of a temporary community butterfly garden in March 2021, as a gesture of gratitude towards the Tampa Bay community for its support over the past 25 years.

There will also be special promotions, impromptu giveaways, nighttime festivities for adults and a commemorative 25th anniversary beer.

"The investment we are making in our Aquarium is an investment in Tampa Bay as a cultural attraction, an economic driver, a conservation leader, a pillar of the community, and a fun place to visit. We are focused on the triple bottom line as we grow into the next 25 years," said Roger Germann, president and CEO of The Florida Aquarium.
RELATED STORIES
  Tampa Bay attractions receive funding boost


The David A Straz Centre for the Performing Arts, The Florida Aquarium, ZooTampa and Tampa Theatre in Tampa, Florida will all receive portions of a financing pot from the local governing board of Hillsborough County for improvements to their sites.
  FEATURE: Zoos & Aquariums: Turn over a New Reef


The Florida Aquarium is teaming up with the National Aquarium of Cuba in a bid to save and restore the region’s precious coral reefs
  US and Cuba form historical aquarium partnership


Tampa Bay’s Florida Aquarium has agreed a partnership with Cuba’s National Aquarium in Havana, the first time such a deal has been struck since the US imposed a travel and trade ban in 1960 – one year after Fidel Castro came to power.
  New gallery for Florida Aquarium


The Florida Aquarium in Tampa Bay, US, has opened its new interactive Ocean Commotion exhibit which mixes audio visual content with live exhibits.
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NEWS
US$14m capital investment campaign for Florida Aquarium
POSTED 22 Jan 2020 . BY Andy Knaggs
President and CEO Roger Germann has announced a raft of new initiatives for The Florida Aquarium, as it reaches 25 years old Credit: The Florida Aquarium
We are focused on the triple bottom line as we grow into the next 25 years
– Roger Germann
The Florida Aquarium in Tampa Bay, US, has announced a series of projects and initiatives, many of which are to open in 2020, in recognition of its 25th anniversary celebrations.

Initiatives will seek to grow its animal collection, create new guest experiences, expand the aquarium's conservation efforts, provide learning opportunities to more schoolchildren, and further integrate the organisation into the community.

To achieve these aims, the aquarium will invest US$5.6m (€5m, £4.3m) this year, as part of a larger US$14m (€12.6m, £10.7m) capital investment campaign.

Opening this year will be the CIBC Aquatic Lounge, a state-of-the-art exhibit showcasing new animals at the aquarium, which comes about through a new multi-year partnership with CIBC Bank USA.

Other attractions to open in 2020 are: travelling art exhibition Washed Ashore ‒ Art to Save the Sea, featuring sculptures made entirely of plastic debris collected from beaches; an improved Wetlands Trail Exhibit, including new interactive aspects, modernised theming and a new entry marquee; improvements to the Bays & Beaches Gallery, which will be renamed "Shorelines", and give new opportunities to learn and engage with animals; and the TECO Rooftop Pavilion & Solar Exhibit, with over 1,100 solar panels.

Further ahead, planned initiatives include an expansion of the aquarium's coral conservation facilities, with five new greenhouses (adding to the two existing) due to be brought online by the end of 2021, and the opening of a temporary community butterfly garden in March 2021, as a gesture of gratitude towards the Tampa Bay community for its support over the past 25 years.

There will also be special promotions, impromptu giveaways, nighttime festivities for adults and a commemorative 25th anniversary beer.

"The investment we are making in our Aquarium is an investment in Tampa Bay as a cultural attraction, an economic driver, a conservation leader, a pillar of the community, and a fun place to visit. We are focused on the triple bottom line as we grow into the next 25 years," said Roger Germann, president and CEO of The Florida Aquarium.
RELATED STORIES
Tampa Bay attractions receive funding boost


The David A Straz Centre for the Performing Arts, The Florida Aquarium, ZooTampa and Tampa Theatre in Tampa, Florida will all receive portions of a financing pot from the local governing board of Hillsborough County for improvements to their sites.
FEATURE: Zoos & Aquariums: Turn over a New Reef


The Florida Aquarium is teaming up with the National Aquarium of Cuba in a bid to save and restore the region’s precious coral reefs
US and Cuba form historical aquarium partnership


Tampa Bay’s Florida Aquarium has agreed a partnership with Cuba’s National Aquarium in Havana, the first time such a deal has been struck since the US imposed a travel and trade ban in 1960 – one year after Fidel Castro came to power.
New gallery for Florida Aquarium


The Florida Aquarium in Tampa Bay, US, has opened its new interactive Ocean Commotion exhibit which mixes audio visual content with live exhibits.
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
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Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS