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NEWS
Tourism focus as government trials 5G in Britain
POSTED 13 Mar 2018 . BY Tom Anstey
5G technology offers potential benefits to British tourism Credit: Shutterstock
Tourism is at the forefront of a new government initiative to bring 5G to the UK, with six projects established in an attempt to accelerate the rollout of the wireless networking technology in Britain.

As of last year, development of 5G is being led by several companies, including Samsung, Intel, Qualcomm, Nokia, Huawei, Ericsson and ZTE, with a worldwide commercial rollout expected by 2020.

Focusing on the corporate and industrial applications of 5G, and the boosting of connectivity for rural communities in Britain, the government has awarded a combined total of £25m (US$34.7m, €28.1m) to six 5G testbed projects.

Among them is the 5G Smart Tourism plan, which will see the West of England Combined Authority teaming up with the BBC and Aardman Animations, to provide augmented and virtual reality experiences to tourists in Bath and Bristol.

The £5m (US$6.9m, €5.6m) project will build upon the 5G network already developed by the University of Bristol’s Smart Internet Lab, through earlier DCMS funding, to establish experimentation capabilities for digital innovation.

As part of the trial, 5G internet will be installed at the Roman Baths in Bath, while in Bristol the technology will be installed at the M Shed museum, the We The Curious science centre and Millennium Square.

“Imagine a virtual Roman soldier showing you around the Roman Baths,” said West of England mayor, Tim Bowles. “Now imagine this moving 360 degrees on your mobile phone at a resolution you have never experienced before - that’s what 5G technology can offer.

“The 5G Smart Tourism bid will allow us to trial some exciting technology at our top tourist attractions, whilst looking at wider and longer-term benefits for our region. This new technology holds the key to a more advanced, sustainable and smart future which will revolutionise the way we all live, travel and work.”

Benefitting local tourism, internet service provider Quickline Communications is also trialling 5G in rural locations, collecting data to assess benefits for tourism, agriculture and connectivity in poorly-served communities. Also looking at rural communities, Cisco Systems is partnering with the University of Strathclyde to trial the technology with rural communities and industries, including agriculture and tourism.

“One year on from the digital strategy, we are delivering on our commitments to create a Britain fit for the future, with a thriving digital economy that works for everyone,” said Margot James, minister for digital and the creative industries.

“The ground-breaking projects announced today will help to unlock 5G and ensure the benefits of this new technology are felt across the economy and wider society.”
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  London, Manchester and Birmingham team up to launch international tourism drive


Three of the UK’s three most populated cities – London, Birmingham and Manchester – have formed an alliance to jointly promote tourism in China, India and the GCC (Gulf Cooperation Council).
  €5bn to be invested into Italian heritage and tourism


Italy’s biggest bank will inject €5bn (€6.1bn, £4.4bn) into the country’s heritage and tourism sectors, following a landmark deal with the country’s culture ministry to invest in projects over the next three years.
  €5bn to be invested into Italian heritage and tourism


Italy’s biggest bank will inject €5bn (€6.1bn, £4.4bn) into the country’s heritage and tourism sectors, following a landmark deal with the country’s culture ministry to invest in projects over the next three years.
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A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
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NEWS
Tourism focus as government trials 5G in Britain
POSTED 13 Mar 2018 . BY Tom Anstey
5G technology offers potential benefits to British tourism Credit: Shutterstock
Tourism is at the forefront of a new government initiative to bring 5G to the UK, with six projects established in an attempt to accelerate the rollout of the wireless networking technology in Britain.

As of last year, development of 5G is being led by several companies, including Samsung, Intel, Qualcomm, Nokia, Huawei, Ericsson and ZTE, with a worldwide commercial rollout expected by 2020.

Focusing on the corporate and industrial applications of 5G, and the boosting of connectivity for rural communities in Britain, the government has awarded a combined total of £25m (US$34.7m, €28.1m) to six 5G testbed projects.

Among them is the 5G Smart Tourism plan, which will see the West of England Combined Authority teaming up with the BBC and Aardman Animations, to provide augmented and virtual reality experiences to tourists in Bath and Bristol.

The £5m (US$6.9m, €5.6m) project will build upon the 5G network already developed by the University of Bristol’s Smart Internet Lab, through earlier DCMS funding, to establish experimentation capabilities for digital innovation.

As part of the trial, 5G internet will be installed at the Roman Baths in Bath, while in Bristol the technology will be installed at the M Shed museum, the We The Curious science centre and Millennium Square.

“Imagine a virtual Roman soldier showing you around the Roman Baths,” said West of England mayor, Tim Bowles. “Now imagine this moving 360 degrees on your mobile phone at a resolution you have never experienced before - that’s what 5G technology can offer.

“The 5G Smart Tourism bid will allow us to trial some exciting technology at our top tourist attractions, whilst looking at wider and longer-term benefits for our region. This new technology holds the key to a more advanced, sustainable and smart future which will revolutionise the way we all live, travel and work.”

Benefitting local tourism, internet service provider Quickline Communications is also trialling 5G in rural locations, collecting data to assess benefits for tourism, agriculture and connectivity in poorly-served communities. Also looking at rural communities, Cisco Systems is partnering with the University of Strathclyde to trial the technology with rural communities and industries, including agriculture and tourism.

“One year on from the digital strategy, we are delivering on our commitments to create a Britain fit for the future, with a thriving digital economy that works for everyone,” said Margot James, minister for digital and the creative industries.

“The ground-breaking projects announced today will help to unlock 5G and ensure the benefits of this new technology are felt across the economy and wider society.”
RELATED STORIES
Ohio university and Cedar Fair team up for attraction management degree


Cedar Fair has teamed up with the city of Sandusky and Bowling Green State University, to create a new tourism degree themed on Resort and Attraction Management, with the new course set to launch as soon as the 2020 school year kicks off.
London, Manchester and Birmingham team up to launch international tourism drive


Three of the UK’s three most populated cities – London, Birmingham and Manchester – have formed an alliance to jointly promote tourism in China, India and the GCC (Gulf Cooperation Council).
€5bn to be invested into Italian heritage and tourism


Italy’s biggest bank will inject €5bn (€6.1bn, £4.4bn) into the country’s heritage and tourism sectors, following a landmark deal with the country’s culture ministry to invest in projects over the next three years.
€5bn to be invested into Italian heritage and tourism


Italy’s biggest bank will inject €5bn (€6.1bn, £4.4bn) into the country’s heritage and tourism sectors, following a landmark deal with the country’s culture ministry to invest in projects over the next three years.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
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COMPANY PROFILES
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS