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Tourism focus as government trials 5G in Britain
POSTED 13 Mar 2018 . BY Tom Anstey
5G technology offers potential benefits to British tourism Credit: Shutterstock
Tourism is at the forefront of a new government initiative to bring 5G to the UK, with six projects established in an attempt to accelerate the rollout of the wireless networking technology in Britain.

As of last year, development of 5G is being led by several companies, including Samsung, Intel, Qualcomm, Nokia, Huawei, Ericsson and ZTE, with a worldwide commercial rollout expected by 2020.

Focusing on the corporate and industrial applications of 5G, and the boosting of connectivity for rural communities in Britain, the government has awarded a combined total of £25m (US$34.7m, €28.1m) to six 5G testbed projects.

Among them is the 5G Smart Tourism plan, which will see the West of England Combined Authority teaming up with the BBC and Aardman Animations, to provide augmented and virtual reality experiences to tourists in Bath and Bristol.

The £5m (US$6.9m, €5.6m) project will build upon the 5G network already developed by the University of Bristol’s Smart Internet Lab, through earlier DCMS funding, to establish experimentation capabilities for digital innovation.

As part of the trial, 5G internet will be installed at the Roman Baths in Bath, while in Bristol the technology will be installed at the M Shed museum, the We The Curious science centre and Millennium Square.

“Imagine a virtual Roman soldier showing you around the Roman Baths,” said West of England mayor, Tim Bowles. “Now imagine this moving 360 degrees on your mobile phone at a resolution you have never experienced before - that’s what 5G technology can offer.

“The 5G Smart Tourism bid will allow us to trial some exciting technology at our top tourist attractions, whilst looking at wider and longer-term benefits for our region. This new technology holds the key to a more advanced, sustainable and smart future which will revolutionise the way we all live, travel and work.”

Benefitting local tourism, internet service provider Quickline Communications is also trialling 5G in rural locations, collecting data to assess benefits for tourism, agriculture and connectivity in poorly-served communities. Also looking at rural communities, Cisco Systems is partnering with the University of Strathclyde to trial the technology with rural communities and industries, including agriculture and tourism.

“One year on from the digital strategy, we are delivering on our commitments to create a Britain fit for the future, with a thriving digital economy that works for everyone,” said Margot James, minister for digital and the creative industries.

“The ground-breaking projects announced today will help to unlock 5G and ensure the benefits of this new technology are felt across the economy and wider society.”
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Three of the UK’s three most populated cities – London, Birmingham and Manchester – have formed an alliance to jointly promote tourism in China, India and the GCC (Gulf Cooperation Council).
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  €5bn to be invested into Italian heritage and tourism


Italy’s biggest bank will inject €5bn (€6.1bn, £4.4bn) into the country’s heritage and tourism sectors, following a landmark deal with the country’s culture ministry to invest in projects over the next three years.
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NEWS
Tourism focus as government trials 5G in Britain
POSTED 13 Mar 2018 . BY Tom Anstey
5G technology offers potential benefits to British tourism Credit: Shutterstock
Tourism is at the forefront of a new government initiative to bring 5G to the UK, with six projects established in an attempt to accelerate the rollout of the wireless networking technology in Britain.

As of last year, development of 5G is being led by several companies, including Samsung, Intel, Qualcomm, Nokia, Huawei, Ericsson and ZTE, with a worldwide commercial rollout expected by 2020.

Focusing on the corporate and industrial applications of 5G, and the boosting of connectivity for rural communities in Britain, the government has awarded a combined total of £25m (US$34.7m, €28.1m) to six 5G testbed projects.

Among them is the 5G Smart Tourism plan, which will see the West of England Combined Authority teaming up with the BBC and Aardman Animations, to provide augmented and virtual reality experiences to tourists in Bath and Bristol.

The £5m (US$6.9m, €5.6m) project will build upon the 5G network already developed by the University of Bristol’s Smart Internet Lab, through earlier DCMS funding, to establish experimentation capabilities for digital innovation.

As part of the trial, 5G internet will be installed at the Roman Baths in Bath, while in Bristol the technology will be installed at the M Shed museum, the We The Curious science centre and Millennium Square.

“Imagine a virtual Roman soldier showing you around the Roman Baths,” said West of England mayor, Tim Bowles. “Now imagine this moving 360 degrees on your mobile phone at a resolution you have never experienced before - that’s what 5G technology can offer.

“The 5G Smart Tourism bid will allow us to trial some exciting technology at our top tourist attractions, whilst looking at wider and longer-term benefits for our region. This new technology holds the key to a more advanced, sustainable and smart future which will revolutionise the way we all live, travel and work.”

Benefitting local tourism, internet service provider Quickline Communications is also trialling 5G in rural locations, collecting data to assess benefits for tourism, agriculture and connectivity in poorly-served communities. Also looking at rural communities, Cisco Systems is partnering with the University of Strathclyde to trial the technology with rural communities and industries, including agriculture and tourism.

“One year on from the digital strategy, we are delivering on our commitments to create a Britain fit for the future, with a thriving digital economy that works for everyone,” said Margot James, minister for digital and the creative industries.

“The ground-breaking projects announced today will help to unlock 5G and ensure the benefits of this new technology are felt across the economy and wider society.”
RELATED STORIES
Ohio university and Cedar Fair team up for attraction management degree


Cedar Fair has teamed up with the city of Sandusky and Bowling Green State University, to create a new tourism degree themed on Resort and Attraction Management, with the new course set to launch as soon as the 2020 school year kicks off.
London, Manchester and Birmingham team up to launch international tourism drive


Three of the UK’s three most populated cities – London, Birmingham and Manchester – have formed an alliance to jointly promote tourism in China, India and the GCC (Gulf Cooperation Council).
€5bn to be invested into Italian heritage and tourism


Italy’s biggest bank will inject €5bn (€6.1bn, £4.4bn) into the country’s heritage and tourism sectors, following a landmark deal with the country’s culture ministry to invest in projects over the next three years.
€5bn to be invested into Italian heritage and tourism


Italy’s biggest bank will inject €5bn (€6.1bn, £4.4bn) into the country’s heritage and tourism sectors, following a landmark deal with the country’s culture ministry to invest in projects over the next three years.
MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
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COMPANY PROFILES
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS