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NEWS
'A high tech Eiffel Tower: AE Superlab propose landmark New York attraction
POSTED 23 Jun 2016 . BY Kim Megson
The structure would be 1,200ft high and 60ft in diameter, making it taller than the Empire State Building Credit: AE Superlab
Design and development studio AE Superlab have proposed a new attraction and landmark for New York, as the city seeks an icon to crown its forthcoming Empire Station Complex.

The Halo is a 1,200ft (366m) high semi-transparent, lightweight superstructure featuring panoramic viewpoints and 11 tower rides, which will carry thrill seekers to the top before either carrying them gently back down or plummeting at speed.

Empire Station is a US$3bn (€2bn, £2.6bn) revamp of New York’s Penn Station, due to be completed by the end of the decade. The State of New York and its partners issued a request for proposals for a mixed-use development on site that will “captivate the world’s interest and provide economic development.” AE Superlab created The Halo in response.

The structure, designed in collaboration with Arup, would be 60ft (140m) in diameter and formed of 17,000 tons of high-quality steel. The designers propose that this weight could be supported by the granite perimeter columns of the old Penn Station, whose foundations remain in place around Madison Square Gardens. An annex around the nearby Farley building is suggested as an alternative location.

According to the firm, the combination of a gut-churning attraction and iconic landmark could generate over US$1bn (€878m, £672m) through private-sector ticket sales.

“This is New York’s high-tech version of the Eiffel Tower: a thrill ride taller than the Empire State Building, and an unforgettable icon on the skyline,” they said in a statement. “Riders can take in vistas at almost three times the height of the London eye, or free fall more than twice as far as the next-tallest ride of its kind. The tower ride will be the biggest and fastest in the world.”

Visitors could choose different rides to go on. Some gondolas would gradually go up and down The Halo, while others would drop at speeds in excess of 100 mph, creating a sensation of complete weightlessness for several seconds.

In addition, The Halo would also serve as the city’s largest and most visible interactive info display. Its surface would display a wide range of information via any combination of its multi-coloured rings – each representing one of New York City’s five boroughs – and a transparent LED pixel screen “skin.”

AE Superlab say these features could be used interactively to give live feedback from sporting events, visualise interesting data, provide weather warnings and show the results of live polling.

The client behind the proposal is Brooklyn Capital Partners and ride engineering comes from S&S Worldwide. According to the development scheme, the structure can be completed in less than 20 months after receipt of approval.
The Halo is a 1,200ft-high semi-transparent, lightweight superstructure featuring panoramic viewpoints and 11 tower rides Credit: AE Superlab
The Halo would be a new icon for the New York skyline Credit: AE Superlab
RELATED STORIES
  Marks Barfield and Davis Brody Bond design 'iconic' cable car for Chicago


Marks Barfield Architects, the creators of the London Eye, have been tasked with designing a cable car across Chicago that will become an “iconic attraction” for the city.
  Marks Barfield Architects’ Brighton i360 enters final stages of construction


Locals in Brighton have taken their first proper look at Marks Barfield Architects’ Brighton i360 vertical cable car, following the removal of the structure’s jacking tower.
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Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
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COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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World Sauna Forum 2026

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Elevate Spa Riviera Maya Edition

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Jobs    News   Products   Magazine   Subscribe
NEWS
'A high tech Eiffel Tower: AE Superlab propose landmark New York attraction
POSTED 23 Jun 2016 . BY Kim Megson
The structure would be 1,200ft high and 60ft in diameter, making it taller than the Empire State Building Credit: AE Superlab
Design and development studio AE Superlab have proposed a new attraction and landmark for New York, as the city seeks an icon to crown its forthcoming Empire Station Complex.

The Halo is a 1,200ft (366m) high semi-transparent, lightweight superstructure featuring panoramic viewpoints and 11 tower rides, which will carry thrill seekers to the top before either carrying them gently back down or plummeting at speed.

Empire Station is a US$3bn (€2bn, £2.6bn) revamp of New York’s Penn Station, due to be completed by the end of the decade. The State of New York and its partners issued a request for proposals for a mixed-use development on site that will “captivate the world’s interest and provide economic development.” AE Superlab created The Halo in response.

The structure, designed in collaboration with Arup, would be 60ft (140m) in diameter and formed of 17,000 tons of high-quality steel. The designers propose that this weight could be supported by the granite perimeter columns of the old Penn Station, whose foundations remain in place around Madison Square Gardens. An annex around the nearby Farley building is suggested as an alternative location.

According to the firm, the combination of a gut-churning attraction and iconic landmark could generate over US$1bn (€878m, £672m) through private-sector ticket sales.

“This is New York’s high-tech version of the Eiffel Tower: a thrill ride taller than the Empire State Building, and an unforgettable icon on the skyline,” they said in a statement. “Riders can take in vistas at almost three times the height of the London eye, or free fall more than twice as far as the next-tallest ride of its kind. The tower ride will be the biggest and fastest in the world.”

Visitors could choose different rides to go on. Some gondolas would gradually go up and down The Halo, while others would drop at speeds in excess of 100 mph, creating a sensation of complete weightlessness for several seconds.

In addition, The Halo would also serve as the city’s largest and most visible interactive info display. Its surface would display a wide range of information via any combination of its multi-coloured rings – each representing one of New York City’s five boroughs – and a transparent LED pixel screen “skin.”

AE Superlab say these features could be used interactively to give live feedback from sporting events, visualise interesting data, provide weather warnings and show the results of live polling.

The client behind the proposal is Brooklyn Capital Partners and ride engineering comes from S&S Worldwide. According to the development scheme, the structure can be completed in less than 20 months after receipt of approval.
The Halo is a 1,200ft-high semi-transparent, lightweight superstructure featuring panoramic viewpoints and 11 tower rides Credit: AE Superlab
The Halo would be a new icon for the New York skyline Credit: AE Superlab
RELATED STORIES
Marks Barfield and Davis Brody Bond design 'iconic' cable car for Chicago


Marks Barfield Architects, the creators of the London Eye, have been tasked with designing a cable car across Chicago that will become an “iconic attraction” for the city.
Marks Barfield Architects’ Brighton i360 enters final stages of construction


Locals in Brighton have taken their first proper look at Marks Barfield Architects’ Brighton i360 vertical cable car, following the removal of the structure’s jacking tower.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   
 
COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS