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NEWS
Universal breaks ground on Super Nintendo World, confirms Mario Kart plans
POSTED 09 Jun 2017 . BY Tom Anstey
Mario Kart plans were officially confirmed as a signature attraction during the groundbreaking ceremony Credit: USJ co
Universal has shed more light on its upcoming Super Nintendo World in Japan, hosting a groundbreaking ceremony and confirming that Mario Kart will be brought to life as part of the highly-anticipated immersive attraction.

Scheduled to open in time for the 2020 Tokyo Olympics, the ¥60bn (US$544m, €486m, £428m) Mario-themed addition to Universal Studios Japan will feature zones filled with modern rides, interactive areas, shops and restaurants.

A Mario Kart ride – which had been at the top of many Nintendo fan’s wish lists for the attraction – was confirmed by the operator during the groundbreaking.

Nintendo’s creative team has joined forces with Universal Creative to create Super Nintendo Land, which has been touted as feeling as though fans “are playing inside their favourite Nintendo games”.



“The Universal creative team has been a talented and reliable partner in bringing the world of Mario out of video games and into real life,” said Shigeru Miyamoto, director and creative fellow of Nintendo. “I have many plans and ideas that will make you feel like you have set foot into a Nintendo video game.”

Mark Woodbury, who is president of Universal Creative and vice chair for Universal Parks and Resorts, called the creative partnership between Nintendo and Universal “revolutionary”, promising big things for the Mario Kart attraction.

“Our common vision is to bring the remarkable characters, stories and worlds of Nintendo to life in ways the world has never seen before,” he said. “One centerpiece will be the revolutionary Mario Kart experience – a new kind of attraction that takes theme park entertainment to entirely new levels.”



According to Universal estimates, the economic effect created by Universal Studios Japan during the 10 years following the opening of Super Nintendo World will be about ¥6,200bn (US$56.18bn, €50.2bn, £44.2bn) in the Kinki Region of Japan.

Universal Japan has enjoyed phenomenal success since the opening of its Wizarding World of Harry Potter in 2014, enjoying its third record year in a row, welcoming almost 15m visitors in 2016 – an increase of 700,000 on the previous year. According to Universal, the Nintendo attraction in Osaka will exceed the size of its existing Harry Potter attractions. Universal also confirmed plans in November to expand its Nintendo presence beyond Japan, by building similar attractions at its Orlando and Hollywood theme parks, which will open separately over “the next several years”.
According to Universal, the Nintendo attraction in Osaka will exceed the size of its existing Harry Potter attractions Credit: Nintendo
RELATED STORIES
  Universal Japan records third record-breaking year in a row


Universal Studios Japan welcomed almost 15m visitors last year, an increase of 700,000 on the previous year.
  Comcast to buy rest of Universal Japan for US$2.3bn


After purchasing a majority stake in Universal Studios Japan in 2015, Universal’s parent company Comcast has reached a deal to acquire the remaining 49 per cent of the theme park for US$2.3bn (€2.2bn, £1.9bn).
  First images of Universal's Super Nintendo World released


Universal Studios Japan (USJ) has released the first images of its world-first Nintendo attraction, coming to the park in 2020.
  US$350m Mario land confirmed for Universal Japan


Universal Studios has finally revealed the first uses of its Nintendo IPs, announcing plans for a Mario-themed land at its park in Japan.
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NEWS
Universal breaks ground on Super Nintendo World, confirms Mario Kart plans
POSTED 09 Jun 2017 . BY Tom Anstey
Mario Kart plans were officially confirmed as a signature attraction during the groundbreaking ceremony Credit: USJ co
Universal has shed more light on its upcoming Super Nintendo World in Japan, hosting a groundbreaking ceremony and confirming that Mario Kart will be brought to life as part of the highly-anticipated immersive attraction.

Scheduled to open in time for the 2020 Tokyo Olympics, the ¥60bn (US$544m, €486m, £428m) Mario-themed addition to Universal Studios Japan will feature zones filled with modern rides, interactive areas, shops and restaurants.

A Mario Kart ride – which had been at the top of many Nintendo fan’s wish lists for the attraction – was confirmed by the operator during the groundbreaking.

Nintendo’s creative team has joined forces with Universal Creative to create Super Nintendo Land, which has been touted as feeling as though fans “are playing inside their favourite Nintendo games”.



“The Universal creative team has been a talented and reliable partner in bringing the world of Mario out of video games and into real life,” said Shigeru Miyamoto, director and creative fellow of Nintendo. “I have many plans and ideas that will make you feel like you have set foot into a Nintendo video game.”

Mark Woodbury, who is president of Universal Creative and vice chair for Universal Parks and Resorts, called the creative partnership between Nintendo and Universal “revolutionary”, promising big things for the Mario Kart attraction.

“Our common vision is to bring the remarkable characters, stories and worlds of Nintendo to life in ways the world has never seen before,” he said. “One centerpiece will be the revolutionary Mario Kart experience – a new kind of attraction that takes theme park entertainment to entirely new levels.”



According to Universal estimates, the economic effect created by Universal Studios Japan during the 10 years following the opening of Super Nintendo World will be about ¥6,200bn (US$56.18bn, €50.2bn, £44.2bn) in the Kinki Region of Japan.

Universal Japan has enjoyed phenomenal success since the opening of its Wizarding World of Harry Potter in 2014, enjoying its third record year in a row, welcoming almost 15m visitors in 2016 – an increase of 700,000 on the previous year. According to Universal, the Nintendo attraction in Osaka will exceed the size of its existing Harry Potter attractions. Universal also confirmed plans in November to expand its Nintendo presence beyond Japan, by building similar attractions at its Orlando and Hollywood theme parks, which will open separately over “the next several years”.
According to Universal, the Nintendo attraction in Osaka will exceed the size of its existing Harry Potter attractions Credit: Nintendo
RELATED STORIES
Universal Japan records third record-breaking year in a row


Universal Studios Japan welcomed almost 15m visitors last year, an increase of 700,000 on the previous year.
Comcast to buy rest of Universal Japan for US$2.3bn


After purchasing a majority stake in Universal Studios Japan in 2015, Universal’s parent company Comcast has reached a deal to acquire the remaining 49 per cent of the theme park for US$2.3bn (€2.2bn, £1.9bn).
First images of Universal's Super Nintendo World released


Universal Studios Japan (USJ) has released the first images of its world-first Nintendo attraction, coming to the park in 2020.
US$350m Mario land confirmed for Universal Japan


Universal Studios has finally revealed the first uses of its Nintendo IPs, announcing plans for a Mario-themed land at its park in Japan.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
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TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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