Latest
issue
GET ATTRACTIONS MANAGEMENT
magazine
Yes! Send me the FREE digital edition of Attractions Management and the FREE weekly Attractions Management ezines and breaking news alerts!
Not right now, thanksclose this window I've already subscribed. I've already subscribed.
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Universal breaks ground on Super Nintendo World, confirms Mario Kart plans
POSTED 09 Jun 2017 . BY Tom Anstey
Mario Kart plans were officially confirmed as a signature attraction during the groundbreaking ceremony Credit: USJ co
Universal has shed more light on its upcoming Super Nintendo World in Japan, hosting a groundbreaking ceremony and confirming that Mario Kart will be brought to life as part of the highly-anticipated immersive attraction.

Scheduled to open in time for the 2020 Tokyo Olympics, the ¥60bn (US$544m, €486m, £428m) Mario-themed addition to Universal Studios Japan will feature zones filled with modern rides, interactive areas, shops and restaurants.

A Mario Kart ride – which had been at the top of many Nintendo fan’s wish lists for the attraction – was confirmed by the operator during the groundbreaking.

Nintendo’s creative team has joined forces with Universal Creative to create Super Nintendo Land, which has been touted as feeling as though fans “are playing inside their favourite Nintendo games”.



“The Universal creative team has been a talented and reliable partner in bringing the world of Mario out of video games and into real life,” said Shigeru Miyamoto, director and creative fellow of Nintendo. “I have many plans and ideas that will make you feel like you have set foot into a Nintendo video game.”

Mark Woodbury, who is president of Universal Creative and vice chair for Universal Parks and Resorts, called the creative partnership between Nintendo and Universal “revolutionary”, promising big things for the Mario Kart attraction.

“Our common vision is to bring the remarkable characters, stories and worlds of Nintendo to life in ways the world has never seen before,” he said. “One centerpiece will be the revolutionary Mario Kart experience – a new kind of attraction that takes theme park entertainment to entirely new levels.”



According to Universal estimates, the economic effect created by Universal Studios Japan during the 10 years following the opening of Super Nintendo World will be about ¥6,200bn (US$56.18bn, €50.2bn, £44.2bn) in the Kinki Region of Japan.

Universal Japan has enjoyed phenomenal success since the opening of its Wizarding World of Harry Potter in 2014, enjoying its third record year in a row, welcoming almost 15m visitors in 2016 – an increase of 700,000 on the previous year. According to Universal, the Nintendo attraction in Osaka will exceed the size of its existing Harry Potter attractions. Universal also confirmed plans in November to expand its Nintendo presence beyond Japan, by building similar attractions at its Orlando and Hollywood theme parks, which will open separately over “the next several years”.
According to Universal, the Nintendo attraction in Osaka will exceed the size of its existing Harry Potter attractions Credit: Nintendo
RELATED STORIES
  Universal Japan records third record-breaking year in a row


Universal Studios Japan welcomed almost 15m visitors last year, an increase of 700,000 on the previous year.
  Comcast to buy rest of Universal Japan for US$2.3bn


After purchasing a majority stake in Universal Studios Japan in 2015, Universal’s parent company Comcast has reached a deal to acquire the remaining 49 per cent of the theme park for US$2.3bn (€2.2bn, £1.9bn).
  First images of Universal's Super Nintendo World released


Universal Studios Japan (USJ) has released the first images of its world-first Nintendo attraction, coming to the park in 2020.
  US$350m Mario land confirmed for Universal Japan


Universal Studios has finally revealed the first uses of its Nintendo IPs, announcing plans for a Mario-themed land at its park in Japan.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
+ More news   
LATEST JOBS
General Manager, The Needles
Heritage Great Britain
Salary: c£70,000pa + benefits + relocation support
Job location: Isle of Wight , United Kingdom
+ More jobs  

COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
Universal breaks ground on Super Nintendo World, confirms Mario Kart plans
POSTED 09 Jun 2017 . BY Tom Anstey
Mario Kart plans were officially confirmed as a signature attraction during the groundbreaking ceremony Credit: USJ co
Universal has shed more light on its upcoming Super Nintendo World in Japan, hosting a groundbreaking ceremony and confirming that Mario Kart will be brought to life as part of the highly-anticipated immersive attraction.

Scheduled to open in time for the 2020 Tokyo Olympics, the ¥60bn (US$544m, €486m, £428m) Mario-themed addition to Universal Studios Japan will feature zones filled with modern rides, interactive areas, shops and restaurants.

A Mario Kart ride – which had been at the top of many Nintendo fan’s wish lists for the attraction – was confirmed by the operator during the groundbreaking.

Nintendo’s creative team has joined forces with Universal Creative to create Super Nintendo Land, which has been touted as feeling as though fans “are playing inside their favourite Nintendo games”.



“The Universal creative team has been a talented and reliable partner in bringing the world of Mario out of video games and into real life,” said Shigeru Miyamoto, director and creative fellow of Nintendo. “I have many plans and ideas that will make you feel like you have set foot into a Nintendo video game.”

Mark Woodbury, who is president of Universal Creative and vice chair for Universal Parks and Resorts, called the creative partnership between Nintendo and Universal “revolutionary”, promising big things for the Mario Kart attraction.

“Our common vision is to bring the remarkable characters, stories and worlds of Nintendo to life in ways the world has never seen before,” he said. “One centerpiece will be the revolutionary Mario Kart experience – a new kind of attraction that takes theme park entertainment to entirely new levels.”



According to Universal estimates, the economic effect created by Universal Studios Japan during the 10 years following the opening of Super Nintendo World will be about ¥6,200bn (US$56.18bn, €50.2bn, £44.2bn) in the Kinki Region of Japan.

Universal Japan has enjoyed phenomenal success since the opening of its Wizarding World of Harry Potter in 2014, enjoying its third record year in a row, welcoming almost 15m visitors in 2016 – an increase of 700,000 on the previous year. According to Universal, the Nintendo attraction in Osaka will exceed the size of its existing Harry Potter attractions. Universal also confirmed plans in November to expand its Nintendo presence beyond Japan, by building similar attractions at its Orlando and Hollywood theme parks, which will open separately over “the next several years”.
According to Universal, the Nintendo attraction in Osaka will exceed the size of its existing Harry Potter attractions Credit: Nintendo
RELATED STORIES
Universal Japan records third record-breaking year in a row


Universal Studios Japan welcomed almost 15m visitors last year, an increase of 700,000 on the previous year.
Comcast to buy rest of Universal Japan for US$2.3bn


After purchasing a majority stake in Universal Studios Japan in 2015, Universal’s parent company Comcast has reached a deal to acquire the remaining 49 per cent of the theme park for US$2.3bn (€2.2bn, £1.9bn).
First images of Universal's Super Nintendo World released


Universal Studios Japan (USJ) has released the first images of its world-first Nintendo attraction, coming to the park in 2020.
US$350m Mario land confirmed for Universal Japan


Universal Studios has finally revealed the first uses of its Nintendo IPs, announcing plans for a Mario-themed land at its park in Japan.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
+ More news   
 
COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS