Latest
issue
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Cash from sugar tax to encourage physical activity
POSTED 06 Dec 2016 . BY Deven Pamben
Bristol could implement a local sugar levy
The UK government has published draft legislation for its planned sugar tax on soft drinks, with revenue from the levy being used in programmes to reduce obesity and encourage physical activity.

The publication of the document comes as the city of Bristol is considering implementing its own local sugar tax.

The UK government tax, which is expected to come into force in April 2018, is predicted to raise £520m in the first year.

The Soft Drinks Industry Levy will be charged to producers and importers of soft drinks with added sugar. It will apply to volumes of added sugar drinks with total sugar content of 5 grams or more per 100 millilitres, with a higher rate for drinks with 8 grams or more per 100 millilitres.

The document says: “Across England the government will invest the revenue during this parliament in giving school-aged children a brighter and healthier future, including programmes to reduce obesity and encourage physical activity and balanced diets.”

The estimated indirect cost to the UK economy from obesity is between £27bn and £46bn. The direct cost to the NHS includes £6.1bn a year on overweight and obesity-related ill health and £8.8bn for type 2 diabetes.

Dr Max Davie, assistant officer for health promotion for the Royal College of Paediatrics and Child Health (RCPCH), welcomed the draft paper: “The sugary drinks that will be affected by this tax have no nutritional benefit and often contain levels of sugar that are above a child’s daily recommended limit. These drinks are a major contributor to the high sugar intakes of children, particularly teenagers, and we are in no doubt that they are, in part, contributing to this country’s obesity crisis.”

Elsewhere, the city of Bristol is taking its own steps to cut sugar intake.

The local council is joining forces with chef Jamie Oliver's Food Foundation to become a ‘Sugar Smart City’. The authority is considering a voluntary local sugar tax.

Marvin Rees, Mayor of Bristol, said: “Eating too much sugar is contributing to rising obesity levels and dental problems, which are two significant factors linked to health inequalities in Bristol. We must address this if we want our city to be a fairer place where health and wellbeing is improving.”

Bristol City Council is also working with Bristol Sport, Bristol Sport Foundation and the University of the West of England to promote healthy vending choices; sugar smart workplaces; and a food award for restaurants and takeaways who commit to making positive changes.
RELATED STORIES
  Sugar levy money should go towards physical activity schemes outside school, says Tanni Grey-Thompson


The hundreds of millions of pounds the government is expecting to generate as a result of its soft drinks sugar levy should be pumped into physical activity initiatives outside schools as well as within them, according to Baroness Tanni Grey-Thompson.
  Experts and campaigners slam obesity strategy


Experts and campaign groups have poured scorn on the government’s Childhood Obesity Strategy, describing it as a “missed opportunity”, “embarrassing” and “weak”.
  Leisure centre operator SIV introduces sugar tax


Sheffield City Trust, the wellbeing charity which manages 11 sports and leisure venues through its Sheffield International Venues (SIV) arm, has become the first leisure operator in the UK to introduce a sugar tax on unhealthy fizzy drinks.
  UK government announces £520m 'sugar tax'


The UK government has announced plans to introduce a surprise £520m levy on sugary drinks to tackle the country's burgeoning obesity problem.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
+ More news   

COMPANY PROFILES
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
Cash from sugar tax to encourage physical activity
POSTED 06 Dec 2016 . BY Deven Pamben
Bristol could implement a local sugar levy
The UK government has published draft legislation for its planned sugar tax on soft drinks, with revenue from the levy being used in programmes to reduce obesity and encourage physical activity.

The publication of the document comes as the city of Bristol is considering implementing its own local sugar tax.

The UK government tax, which is expected to come into force in April 2018, is predicted to raise £520m in the first year.

The Soft Drinks Industry Levy will be charged to producers and importers of soft drinks with added sugar. It will apply to volumes of added sugar drinks with total sugar content of 5 grams or more per 100 millilitres, with a higher rate for drinks with 8 grams or more per 100 millilitres.

The document says: “Across England the government will invest the revenue during this parliament in giving school-aged children a brighter and healthier future, including programmes to reduce obesity and encourage physical activity and balanced diets.”

The estimated indirect cost to the UK economy from obesity is between £27bn and £46bn. The direct cost to the NHS includes £6.1bn a year on overweight and obesity-related ill health and £8.8bn for type 2 diabetes.

Dr Max Davie, assistant officer for health promotion for the Royal College of Paediatrics and Child Health (RCPCH), welcomed the draft paper: “The sugary drinks that will be affected by this tax have no nutritional benefit and often contain levels of sugar that are above a child’s daily recommended limit. These drinks are a major contributor to the high sugar intakes of children, particularly teenagers, and we are in no doubt that they are, in part, contributing to this country’s obesity crisis.”

Elsewhere, the city of Bristol is taking its own steps to cut sugar intake.

The local council is joining forces with chef Jamie Oliver's Food Foundation to become a ‘Sugar Smart City’. The authority is considering a voluntary local sugar tax.

Marvin Rees, Mayor of Bristol, said: “Eating too much sugar is contributing to rising obesity levels and dental problems, which are two significant factors linked to health inequalities in Bristol. We must address this if we want our city to be a fairer place where health and wellbeing is improving.”

Bristol City Council is also working with Bristol Sport, Bristol Sport Foundation and the University of the West of England to promote healthy vending choices; sugar smart workplaces; and a food award for restaurants and takeaways who commit to making positive changes.
RELATED STORIES
Sugar levy money should go towards physical activity schemes outside school, says Tanni Grey-Thompson


The hundreds of millions of pounds the government is expecting to generate as a result of its soft drinks sugar levy should be pumped into physical activity initiatives outside schools as well as within them, according to Baroness Tanni Grey-Thompson.
Experts and campaigners slam obesity strategy


Experts and campaign groups have poured scorn on the government’s Childhood Obesity Strategy, describing it as a “missed opportunity”, “embarrassing” and “weak”.
Leisure centre operator SIV introduces sugar tax


Sheffield City Trust, the wellbeing charity which manages 11 sports and leisure venues through its Sheffield International Venues (SIV) arm, has become the first leisure operator in the UK to introduce a sugar tax on unhealthy fizzy drinks.
UK government announces £520m 'sugar tax'


The UK government has announced plans to introduce a surprise £520m levy on sugary drinks to tackle the country's burgeoning obesity problem.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   
 
COMPANY PROFILES
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS