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NEWS
Sport England launches coaching plan to reach out to the inactive
POSTED 30 Nov 2016 . BY Matthew Campelli
According to Sport England, a third of inactive people who be encouraged if they had a good coach Credit: SpeedKingz/Shutterstock.com
Sport England has kicked off a review of the current coaching qualifications framework in an attempt to upskill physical activity professionals to work with inactive or underrepresented people.

As part of the grassroots sport quango’s Coaching Plan for England, 1,000 new apprentice coaches will be recruited, while current coaches will be taught how to deliver a “warm welcome”, “no jargon” and a “pressure-free environment” for new people taking part.

The plan forms part of Sport England’s overarching ambition to reach out to physically inactive members of the population as detailed in its Towards an Active Nation strategy.

Figures presented by the organisation reveal that a third of all people who don’t play sport would be encouraged to if they had an inspirational and understanding coach.

The Coaching Plan for England puts forward a “rethink” of the way coaches are recruited, trained and supported, with an “emphasis on serving complete beginners”.

One priority of the plan is to encourage the recruitment of more black, Asian and minority ethnic (BAME) coaches, as well as female coaches and LGBT coaches.

An advisory group will be set up to find ways to encourage more coaches from these backgrounds.

Digital methods of learning coaching skills will also be highlighted as a way to “attract a broader range of people to the role”.

Phil Smith, Sport England director of sport, said that to get more people active “we have to move past the, often inaccurate, perception of impatient coaches shouting from the sidelines”.

“The reality of coaching is that it can be so much more,” he added. “Connecting with people, understanding their needs and tailoring support to create the best experience for them is where the future of coaching lies.”

Danny Kerry, who coached Team GB’s women’s hockey team to gold at the Rio 2016 Olympics, endorses the scheme.

He said: “If we’re going to get more people living healthy and active lifestyles – whatever a person’s background or level of ability – we need to do everything we can to create excellent experiences, every single time.”
RELATED STORIES
  Sport England to fund local delivery pilots from March 2017


Three or four location-based physical activity projects will be funded by Sport England in March 2017 as part of its local delivery pilot scheme.
  Ninety per cent of sports bodies have no ethnic minority representation at senior level


Sport England has earmarked a “six-figure investment” fund to address the shocking dearth of ethnic minority board members and executives in the sports industry.
  Clubs and community groups encouraged to bid for £7.5m Sport England facilities money


Community groups or public bodies who want to transform underused sports centres or fields can apply for a slice of Sport England’s £7.5m (US$9.3m, €8.7m) facilities fund.
  Sport England reveals new funding timeline


Sports organisations and governing bodies will be able to apply for grants through Sport England’s new funding programmes from December 2016.
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The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
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NEWS
Sport England launches coaching plan to reach out to the inactive
POSTED 30 Nov 2016 . BY Matthew Campelli
According to Sport England, a third of inactive people who be encouraged if they had a good coach Credit: SpeedKingz/Shutterstock.com
Sport England has kicked off a review of the current coaching qualifications framework in an attempt to upskill physical activity professionals to work with inactive or underrepresented people.

As part of the grassroots sport quango’s Coaching Plan for England, 1,000 new apprentice coaches will be recruited, while current coaches will be taught how to deliver a “warm welcome”, “no jargon” and a “pressure-free environment” for new people taking part.

The plan forms part of Sport England’s overarching ambition to reach out to physically inactive members of the population as detailed in its Towards an Active Nation strategy.

Figures presented by the organisation reveal that a third of all people who don’t play sport would be encouraged to if they had an inspirational and understanding coach.

The Coaching Plan for England puts forward a “rethink” of the way coaches are recruited, trained and supported, with an “emphasis on serving complete beginners”.

One priority of the plan is to encourage the recruitment of more black, Asian and minority ethnic (BAME) coaches, as well as female coaches and LGBT coaches.

An advisory group will be set up to find ways to encourage more coaches from these backgrounds.

Digital methods of learning coaching skills will also be highlighted as a way to “attract a broader range of people to the role”.

Phil Smith, Sport England director of sport, said that to get more people active “we have to move past the, often inaccurate, perception of impatient coaches shouting from the sidelines”.

“The reality of coaching is that it can be so much more,” he added. “Connecting with people, understanding their needs and tailoring support to create the best experience for them is where the future of coaching lies.”

Danny Kerry, who coached Team GB’s women’s hockey team to gold at the Rio 2016 Olympics, endorses the scheme.

He said: “If we’re going to get more people living healthy and active lifestyles – whatever a person’s background or level of ability – we need to do everything we can to create excellent experiences, every single time.”
RELATED STORIES
Sport England to fund local delivery pilots from March 2017


Three or four location-based physical activity projects will be funded by Sport England in March 2017 as part of its local delivery pilot scheme.
Ninety per cent of sports bodies have no ethnic minority representation at senior level


Sport England has earmarked a “six-figure investment” fund to address the shocking dearth of ethnic minority board members and executives in the sports industry.
Clubs and community groups encouraged to bid for £7.5m Sport England facilities money


Community groups or public bodies who want to transform underused sports centres or fields can apply for a slice of Sport England’s £7.5m (US$9.3m, €8.7m) facilities fund.
Sport England reveals new funding timeline


Sports organisations and governing bodies will be able to apply for grants through Sport England’s new funding programmes from December 2016.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
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COMPANY PROFILES
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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