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NEWS
Sport England launches coaching plan to reach out to the inactive
POSTED 30 Nov 2016 . BY Matthew Campelli
According to Sport England, a third of inactive people who be encouraged if they had a good coach Credit: SpeedKingz/Shutterstock.com
Sport England has kicked off a review of the current coaching qualifications framework in an attempt to upskill physical activity professionals to work with inactive or underrepresented people.

As part of the grassroots sport quango’s Coaching Plan for England, 1,000 new apprentice coaches will be recruited, while current coaches will be taught how to deliver a “warm welcome”, “no jargon” and a “pressure-free environment” for new people taking part.

The plan forms part of Sport England’s overarching ambition to reach out to physically inactive members of the population as detailed in its Towards an Active Nation strategy.

Figures presented by the organisation reveal that a third of all people who don’t play sport would be encouraged to if they had an inspirational and understanding coach.

The Coaching Plan for England puts forward a “rethink” of the way coaches are recruited, trained and supported, with an “emphasis on serving complete beginners”.

One priority of the plan is to encourage the recruitment of more black, Asian and minority ethnic (BAME) coaches, as well as female coaches and LGBT coaches.

An advisory group will be set up to find ways to encourage more coaches from these backgrounds.

Digital methods of learning coaching skills will also be highlighted as a way to “attract a broader range of people to the role”.

Phil Smith, Sport England director of sport, said that to get more people active “we have to move past the, often inaccurate, perception of impatient coaches shouting from the sidelines”.

“The reality of coaching is that it can be so much more,” he added. “Connecting with people, understanding their needs and tailoring support to create the best experience for them is where the future of coaching lies.”

Danny Kerry, who coached Team GB’s women’s hockey team to gold at the Rio 2016 Olympics, endorses the scheme.

He said: “If we’re going to get more people living healthy and active lifestyles – whatever a person’s background or level of ability – we need to do everything we can to create excellent experiences, every single time.”
RELATED STORIES
  Sport England to fund local delivery pilots from March 2017


Three or four location-based physical activity projects will be funded by Sport England in March 2017 as part of its local delivery pilot scheme.
  Ninety per cent of sports bodies have no ethnic minority representation at senior level


Sport England has earmarked a “six-figure investment” fund to address the shocking dearth of ethnic minority board members and executives in the sports industry.
  Clubs and community groups encouraged to bid for £7.5m Sport England facilities money


Community groups or public bodies who want to transform underused sports centres or fields can apply for a slice of Sport England’s £7.5m (US$9.3m, €8.7m) facilities fund.
  Sport England reveals new funding timeline


Sports organisations and governing bodies will be able to apply for grants through Sport England’s new funding programmes from December 2016.
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NEWS
Sport England launches coaching plan to reach out to the inactive
POSTED 30 Nov 2016 . BY Matthew Campelli
According to Sport England, a third of inactive people who be encouraged if they had a good coach Credit: SpeedKingz/Shutterstock.com
Sport England has kicked off a review of the current coaching qualifications framework in an attempt to upskill physical activity professionals to work with inactive or underrepresented people.

As part of the grassroots sport quango’s Coaching Plan for England, 1,000 new apprentice coaches will be recruited, while current coaches will be taught how to deliver a “warm welcome”, “no jargon” and a “pressure-free environment” for new people taking part.

The plan forms part of Sport England’s overarching ambition to reach out to physically inactive members of the population as detailed in its Towards an Active Nation strategy.

Figures presented by the organisation reveal that a third of all people who don’t play sport would be encouraged to if they had an inspirational and understanding coach.

The Coaching Plan for England puts forward a “rethink” of the way coaches are recruited, trained and supported, with an “emphasis on serving complete beginners”.

One priority of the plan is to encourage the recruitment of more black, Asian and minority ethnic (BAME) coaches, as well as female coaches and LGBT coaches.

An advisory group will be set up to find ways to encourage more coaches from these backgrounds.

Digital methods of learning coaching skills will also be highlighted as a way to “attract a broader range of people to the role”.

Phil Smith, Sport England director of sport, said that to get more people active “we have to move past the, often inaccurate, perception of impatient coaches shouting from the sidelines”.

“The reality of coaching is that it can be so much more,” he added. “Connecting with people, understanding their needs and tailoring support to create the best experience for them is where the future of coaching lies.”

Danny Kerry, who coached Team GB’s women’s hockey team to gold at the Rio 2016 Olympics, endorses the scheme.

He said: “If we’re going to get more people living healthy and active lifestyles – whatever a person’s background or level of ability – we need to do everything we can to create excellent experiences, every single time.”
RELATED STORIES
Sport England to fund local delivery pilots from March 2017


Three or four location-based physical activity projects will be funded by Sport England in March 2017 as part of its local delivery pilot scheme.
Ninety per cent of sports bodies have no ethnic minority representation at senior level


Sport England has earmarked a “six-figure investment” fund to address the shocking dearth of ethnic minority board members and executives in the sports industry.
Clubs and community groups encouraged to bid for £7.5m Sport England facilities money


Community groups or public bodies who want to transform underused sports centres or fields can apply for a slice of Sport England’s £7.5m (US$9.3m, €8.7m) facilities fund.
Sport England reveals new funding timeline


Sports organisations and governing bodies will be able to apply for grants through Sport England’s new funding programmes from December 2016.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
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COMPANY PROFILES
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


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