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NEWS
Sophia Warner’s Tribal Series launches paratriathlon events
POSTED 26 Nov 2015 . BY Matthew Campelli
Tribal Series' inaugural Para Tri event 2015 Credit: Tribal Series
Tribal Series, the mass-participation disability sport organisation established by Paralympian Sophia Warner, will launch four events in 2016, having registered interest from almost 2,000 people.

The company, which was started last year by Warner and sports hospitality firm Sportsworld, is beginning to take bookings for its run/wheelchair race (Para Run/Push), its swimming event (Para Swim) and its two paratriathlons (Para Tri) which will happen next year.

It follows Tribal Series’ inaugural Para Tri event which took place in August 2015, shortly after the company was established.

Around 300 participants took part in the Dorney Lake event, and Warner told Sports Management that more than 1,800 people had declared their interest in taking part in upcoming initiatives.

Three of the events – Para Swim, Para Run/Push and Para Tri South – will return to the Windsor lake where the Paralympic 2012 rowing took place, with the former two scheduled for 15 May. The latter will occur on 7 August.

The fourth event, Para Tri North, will take proceedings to Crosby Lakeside in Liverpool on 24 July, described as a “safe, flat and inspiring” venue by Warner, which she discovered after “copious amounts of site visits”.

Warner said the purpose of the company is to make sport accessible for the 12m disabled people living in the UK.

She took the idea to Sportsworld after discovering a “huge vacuum” for disabled people who wanted to take part in sport just for fun. While event operators are “great at letting disabled people get involved”, she said cut off times and safety issues created unintentional barriers.

“If you’re not an elite athlete, taking part is not as easy as people think,” she said.

Although she was initially cautious that some participants would feel “apprehensive” about taking part, the former UK Athletics commercial director said the first event fostered a humorous and fun atmosphere – the sensibilities she wanted to achieve when launching Tribal Series.

Participants pay a fee to take part, but Warner revealed that the vast majority of the company’s revenue comes through sponsorship activities.

Barclays partnered with Tribal Series for its first event, while the company already has two sponsors signed up for 2016: prosthetics and wheelchair manufacturer Ottobock – which was also a partner for Para Tri 2015 – and mobility aid company Quest88.

Warner, who competed in the London 2012 Paralympics, revealed that she was talking to “some big brands” about further sponsorship opportunities with announcements expected in the coming weeks.

The Tribal Series founder also outlined her desire to drive participation within communities, with 15 schools targeted, on top of an interactive social media campaign.

In a busy week for the organisation, Tribal Series collected two gongs from the EVCOM LIVE Awards last Friday (20 November) for its fledgling event. It picked up the Gold award for Sporting Event 2015 and Bronze for Outdoor Event 2015.
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NEWS
Sophia Warner’s Tribal Series launches paratriathlon events
POSTED 26 Nov 2015 . BY Matthew Campelli
Tribal Series' inaugural Para Tri event 2015 Credit: Tribal Series
Tribal Series, the mass-participation disability sport organisation established by Paralympian Sophia Warner, will launch four events in 2016, having registered interest from almost 2,000 people.

The company, which was started last year by Warner and sports hospitality firm Sportsworld, is beginning to take bookings for its run/wheelchair race (Para Run/Push), its swimming event (Para Swim) and its two paratriathlons (Para Tri) which will happen next year.

It follows Tribal Series’ inaugural Para Tri event which took place in August 2015, shortly after the company was established.

Around 300 participants took part in the Dorney Lake event, and Warner told Sports Management that more than 1,800 people had declared their interest in taking part in upcoming initiatives.

Three of the events – Para Swim, Para Run/Push and Para Tri South – will return to the Windsor lake where the Paralympic 2012 rowing took place, with the former two scheduled for 15 May. The latter will occur on 7 August.

The fourth event, Para Tri North, will take proceedings to Crosby Lakeside in Liverpool on 24 July, described as a “safe, flat and inspiring” venue by Warner, which she discovered after “copious amounts of site visits”.

Warner said the purpose of the company is to make sport accessible for the 12m disabled people living in the UK.

She took the idea to Sportsworld after discovering a “huge vacuum” for disabled people who wanted to take part in sport just for fun. While event operators are “great at letting disabled people get involved”, she said cut off times and safety issues created unintentional barriers.

“If you’re not an elite athlete, taking part is not as easy as people think,” she said.

Although she was initially cautious that some participants would feel “apprehensive” about taking part, the former UK Athletics commercial director said the first event fostered a humorous and fun atmosphere – the sensibilities she wanted to achieve when launching Tribal Series.

Participants pay a fee to take part, but Warner revealed that the vast majority of the company’s revenue comes through sponsorship activities.

Barclays partnered with Tribal Series for its first event, while the company already has two sponsors signed up for 2016: prosthetics and wheelchair manufacturer Ottobock – which was also a partner for Para Tri 2015 – and mobility aid company Quest88.

Warner, who competed in the London 2012 Paralympics, revealed that she was talking to “some big brands” about further sponsorship opportunities with announcements expected in the coming weeks.

The Tribal Series founder also outlined her desire to drive participation within communities, with 15 schools targeted, on top of an interactive social media campaign.

In a busy week for the organisation, Tribal Series collected two gongs from the EVCOM LIVE Awards last Friday (20 November) for its fledgling event. It picked up the Gold award for Sporting Event 2015 and Bronze for Outdoor Event 2015.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
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COMPANY PROFILES
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


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