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NEWS
Sleepy Hollow is first VR experience to claim Emmy award
POSTED 17 Sep 2015 . BY Tom Anstey
Many who sampled the product had to check their necks were still intact
A virtual reality experience set up at this year’s Comic-Con is the first VR film in history to win a prestigious Emmy award.

The Sleepy Hollow experience, based on the TV adaptation of the classic horror story, won the Emmy for user experience and visual design, a sign that VR is moving closer to the mainstream market as hardware such as the Oculus Rift, Samsung Gear and Microsoft Hololens gear up for a commercial push.

Created by Canadian studio Secret Location, the Sleepy Hollow experience made its debut at the 2015 San Diego Comic-Con. Visitors use the Oculus Rift headset to watch the short video which starts with an introduction to Ichabod Crane, who warns them of the dangers of Sleepy Hollow. Crane then leaves the user alone in the forest before a flock of bats fill the screen, followed by the appearance of the headless horseman who swiftly cuts off the viewer's head (leaving many who sampled the product to check their necks were still intact).

Using the technology developed by Secret Location, the horseman’s trajectory is determined depending on the direction the user is facing, ensuring he will always strike from behind to add an extra fright into the experience, which ends when he picks up the dismembered body part as the eyes close to end the chilling video.



The visitor experience also offered those who dared to brave an encounter with the horseman a green screen photoshoot which depicted them beheaded, while a costumed headless horseman would parade around the creepy shack installed outside the San Diego Convention Center during Comic-Con.

Over the course of four days several thousands fans lined up for the experience, with queues reaching up to two-hours long.



The ‘AMEX Unstaged: Taylor Swift Experience’ also picked up an Emmy for Outstanding Original Interactive Program, enabling fans to follow Swift around using their smartphone, but the experience isn’t VR in the traditional sense, as it is not available on a headset.
RELATED STORIES
  Otoy showcases exciting new VR technologies at Siggraph


Los Angeles-based tech company Otoy has debuted new immersive virtual reality (VR) experiences with its light field rendering technology and live 360-degree avatar scanning within VR.
  VR feature film lets you choose your own adventure


Click and point adventures are taking a revolutionary new step forward, with the debut of the world’s first virtual reality (VR) choose-your-own-adventure feature film.
  London's Natural History Museum presents world-first VR experience with David Attenborough


London’s Natural History Museum has teamed up with Atlantic Productions and Samsung to bring a world-first virtual reality experience to the UK institution.
  Landmark Entertainment developing virtual reality visitor attractions


Landmark Entertainment Group – the design team behind attractions such as Universal’s Kongfrontation, Terminator 2 3D, Jurassic Park: The Ride and The Amazing Adventures of Spiderman 5D – have announced plans to create in-and-out of home ‘virtual reality destinations’.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
+ More news   
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General Manager, The Needles
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Salary: c£70,000pa + benefits + relocation support
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NEWS
Sleepy Hollow is first VR experience to claim Emmy award
POSTED 17 Sep 2015 . BY Tom Anstey
Many who sampled the product had to check their necks were still intact
A virtual reality experience set up at this year’s Comic-Con is the first VR film in history to win a prestigious Emmy award.

The Sleepy Hollow experience, based on the TV adaptation of the classic horror story, won the Emmy for user experience and visual design, a sign that VR is moving closer to the mainstream market as hardware such as the Oculus Rift, Samsung Gear and Microsoft Hololens gear up for a commercial push.

Created by Canadian studio Secret Location, the Sleepy Hollow experience made its debut at the 2015 San Diego Comic-Con. Visitors use the Oculus Rift headset to watch the short video which starts with an introduction to Ichabod Crane, who warns them of the dangers of Sleepy Hollow. Crane then leaves the user alone in the forest before a flock of bats fill the screen, followed by the appearance of the headless horseman who swiftly cuts off the viewer's head (leaving many who sampled the product to check their necks were still intact).

Using the technology developed by Secret Location, the horseman’s trajectory is determined depending on the direction the user is facing, ensuring he will always strike from behind to add an extra fright into the experience, which ends when he picks up the dismembered body part as the eyes close to end the chilling video.



The visitor experience also offered those who dared to brave an encounter with the horseman a green screen photoshoot which depicted them beheaded, while a costumed headless horseman would parade around the creepy shack installed outside the San Diego Convention Center during Comic-Con.

Over the course of four days several thousands fans lined up for the experience, with queues reaching up to two-hours long.



The ‘AMEX Unstaged: Taylor Swift Experience’ also picked up an Emmy for Outstanding Original Interactive Program, enabling fans to follow Swift around using their smartphone, but the experience isn’t VR in the traditional sense, as it is not available on a headset.
RELATED STORIES
Otoy showcases exciting new VR technologies at Siggraph


Los Angeles-based tech company Otoy has debuted new immersive virtual reality (VR) experiences with its light field rendering technology and live 360-degree avatar scanning within VR.
VR feature film lets you choose your own adventure


Click and point adventures are taking a revolutionary new step forward, with the debut of the world’s first virtual reality (VR) choose-your-own-adventure feature film.
London's Natural History Museum presents world-first VR experience with David Attenborough


London’s Natural History Museum has teamed up with Atlantic Productions and Samsung to bring a world-first virtual reality experience to the UK institution.
Landmark Entertainment developing virtual reality visitor attractions


Landmark Entertainment Group – the design team behind attractions such as Universal’s Kongfrontation, Terminator 2 3D, Jurassic Park: The Ride and The Amazing Adventures of Spiderman 5D – have announced plans to create in-and-out of home ‘virtual reality destinations’.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
+ More news   
 
COMPANY PROFILES
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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