Skydeck at Chicago's iconic Willis Tower reopens following redevelopment | attractionsmanagement.com news
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Skydeck at Chicago's iconic Willis Tower reopens following redevelopment
POSTED 27 Apr 2021 . BY Tom Walker
The Skydeck is located on the 103rd floor of the 110-storey Willis Tower Credit: SOM
The Skydeck attraction at the Willis Tower in Chicago has opened following a redevelopment
Skydeck forms the centrepiece of a visitor experience which also includes a new interactive exhibition showcasing the city's architecture
Along with the views, guests can indulge in informational videos about the city's growth
The Skydeck was developed and led by EQ Office, the operator of Willis Tower
The Skydeck attraction at the Willis Tower in Chicago – which held the title of the world's tallest building for 25 years – has reopened following an extensive redevelopment.

Designed by Skidmore, Owings & Merrill (SOM), Thinc Design, and Chicago Scenic Studios, the Skydeck forms the centrepiece of a visitor experience which also includes a new interactive exhibition showcasing how architecture has shaped Chicago’s history and identity.

On entering the 110-storey Willis Tower, guests are guided through the interactive exhibition, while a fly-through video by Squint/Opera provides an immersive tour of the skyline.

An elevator ride to the 103rd floor then reveals the transformed observation deck.

Interior enhancements, improved lighting and building technology upgrades allow for greatly expanded views across the city, while new interactive screens encourage visitors to learn more about Chicago’s historic architecture.

Along with the views, guests can indulge in informational videos about the city's growth, travel patterns, cultural attractions and the making and history of The Ledge.

Guests are invited to leave a mark on the city by creating drawings or messages on the interactive sequin wall.

The Skydeck was developed and led by EQ Office, the operator of Willis Tower, and constructed by RL Edward Partners and Clark Construction Group.

David Moore, senior VP, portfolio director at EQ Office, said: “Skydeck has always been the best way for locals and visitors to see all of Chicago, and now we have dramatically expanded and elevated the experience beyond what anyone has seen before.

"The new Skydeck experience celebrates hometown traditions and Chicago’s storied history, with incredible views that you can’t find anywhere else."

Randy Stancik, general manager at Skydeck Chicago, said: "With the reimagined attraction, we wanted to take that experience a step further.

"The new Skydeck tells the story of Chicago – from the Great Chicago Fire to iconic city legends – and allows visitors to actively engage with our beloved home in a way that is wholly their own.

"From interactive and educational installations to fun, photo-worthy moments, guests of all ages, backgrounds and geographic locations will leave with a newfound connection to Chicago and the incredible memories of our unparalleled views."
Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
Credit: SOM
Skydeck forms the centrepiece of a visitor experience Credit: SOM
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NEWS
Skydeck at Chicago's iconic Willis Tower reopens following redevelopment
POSTED 27 Apr 2021 . BY Tom Walker
The Skydeck is located on the 103rd floor of the 110-storey Willis Tower Credit: SOM
The Skydeck attraction at the Willis Tower in Chicago has opened following a redevelopment
Skydeck forms the centrepiece of a visitor experience which also includes a new interactive exhibition showcasing the city's architecture
Along with the views, guests can indulge in informational videos about the city's growth
The Skydeck was developed and led by EQ Office, the operator of Willis Tower
The Skydeck attraction at the Willis Tower in Chicago – which held the title of the world's tallest building for 25 years – has reopened following an extensive redevelopment.

Designed by Skidmore, Owings & Merrill (SOM), Thinc Design, and Chicago Scenic Studios, the Skydeck forms the centrepiece of a visitor experience which also includes a new interactive exhibition showcasing how architecture has shaped Chicago’s history and identity.

On entering the 110-storey Willis Tower, guests are guided through the interactive exhibition, while a fly-through video by Squint/Opera provides an immersive tour of the skyline.

An elevator ride to the 103rd floor then reveals the transformed observation deck.

Interior enhancements, improved lighting and building technology upgrades allow for greatly expanded views across the city, while new interactive screens encourage visitors to learn more about Chicago’s historic architecture.

Along with the views, guests can indulge in informational videos about the city's growth, travel patterns, cultural attractions and the making and history of The Ledge.

Guests are invited to leave a mark on the city by creating drawings or messages on the interactive sequin wall.

The Skydeck was developed and led by EQ Office, the operator of Willis Tower, and constructed by RL Edward Partners and Clark Construction Group.

David Moore, senior VP, portfolio director at EQ Office, said: “Skydeck has always been the best way for locals and visitors to see all of Chicago, and now we have dramatically expanded and elevated the experience beyond what anyone has seen before.

"The new Skydeck experience celebrates hometown traditions and Chicago’s storied history, with incredible views that you can’t find anywhere else."

Randy Stancik, general manager at Skydeck Chicago, said: "With the reimagined attraction, we wanted to take that experience a step further.

"The new Skydeck tells the story of Chicago – from the Great Chicago Fire to iconic city legends – and allows visitors to actively engage with our beloved home in a way that is wholly their own.

"From interactive and educational installations to fun, photo-worthy moments, guests of all ages, backgrounds and geographic locations will leave with a newfound connection to Chicago and the incredible memories of our unparalleled views."
Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
Credit: SOM
Skydeck forms the centrepiece of a visitor experience Credit: SOM
RELATED STORIES
Gensler launch $500m revamp of Chicago's Willis Tower to create 'must-visit' attraction


Chicago's mayor, Rahm Emanuel, has announced ambitious plans to transform the city’s famous Willis Tower into a civic destination offering 'unique retail and entertainment experiences.'
Blackstone buys Chicago's Willis Tower for US$1.3bn – will invest US$150m in leisure elements


Blackstone has announced it will buy Chicago’s Willis Tower, the second-tallest building in the US for US$1.3bn (€1.19bn, £800m).
Cracks appear in Chicago’s Willis Tower Skydeck


Visitors using Chicago’s Willis Tower Skydeck got more of a thrill than expected when the glass wall – which hangs hundreds of feet above the ground below – started to crack.
MORE NEWS
UK Budget 2021: Business rates cut by half for health clubs, leisure and hospitality
Health clubs, gyms, hotels, pubs and other leisure businesses will receive a 50 per cent cut in business rates over the next year.
Winners of first-ever Surf Park Awards revealed
Australian surf park operator URBNSurf and wave generating specialist Wavegarden are among the winners of the inaugural Surf Park Awards.
Little Amal, a puppet of a refugee girl, has walked 5,000km across Europe
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The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Antonio Zamperla Spa

Founded in 1966, the Antonio Zamperla SPA is privately owned by Mr Alberto Zamperla. Located in Vi [more...]
TechnoAlpin

The TechnoAlpin SnowRoom is the most attractive and effective way for customers to cool down from h [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
+ More profiles  
FEATURED SUPPLIER

Red Raion and Leolandia announce partnership
Red Raion, the CGI studio specialised in media-based attractions, has announced its partnership with the popular Italian theme park Leolandia. [more...]
VIDEO GALLERY

Proslide Tech Inc - ProSlide | Atlantis Dubai
More videos:
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

24-25 Nov 2021

Scotland’s National Tourism Industry Conference

EICC, Edinburgh, United Kingdom
01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
+ More diary  
 


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