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NEWS
Six Flags names European buyer
POSTED 15 Apr 2004 . BY
One of the world’s largest leisure park operators, Six Flags, has revealed the identity of the buyer of its European theme parks.

Palamon Capital Partners, a private equity firm, has agreed to pay $183m (£102m) for the parks.

All parks will be renamed and the new company will operate as Star Parks Luxembourg.

William Muirhead was also named chief executive and Michael Jolly, former Tussauds chair, will join as a non-executive chair.

Six Flags is now left with just one amusement park in its European portfolio – the Warner Bros Movie World in Madrid, Spain, which it helped found.

Kieran Burke, chair, said: “While we continue to believe that there are potential internal and external growth opportunities in Europe, the sale of our European operations will enable us to focus our management and capital resources more completely on our North American operations.”

Last month, the troubled company also sold its Worlds of Adventure Park in Cleveland, Ohio, to Cedar Fair for $145m (£80.8m).

The offloading tactic marks a dramatic turnaround in the company’s strategy.

It has for long been eager to reduce its debt, which has soared to around $2bn (£1.12bn). Six Flags has admitted that cash from the deals would be used to cut the outstanding balance. Details: www.sixflags.com

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Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
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NEWS
Six Flags names European buyer
POSTED 15 Apr 2004 . BY
One of the world’s largest leisure park operators, Six Flags, has revealed the identity of the buyer of its European theme parks.

Palamon Capital Partners, a private equity firm, has agreed to pay $183m (£102m) for the parks.

All parks will be renamed and the new company will operate as Star Parks Luxembourg.

William Muirhead was also named chief executive and Michael Jolly, former Tussauds chair, will join as a non-executive chair.

Six Flags is now left with just one amusement park in its European portfolio – the Warner Bros Movie World in Madrid, Spain, which it helped found.

Kieran Burke, chair, said: “While we continue to believe that there are potential internal and external growth opportunities in Europe, the sale of our European operations will enable us to focus our management and capital resources more completely on our North American operations.”

Last month, the troubled company also sold its Worlds of Adventure Park in Cleveland, Ohio, to Cedar Fair for $145m (£80.8m).

The offloading tactic marks a dramatic turnaround in the company’s strategy.

It has for long been eager to reduce its debt, which has soared to around $2bn (£1.12bn). Six Flags has admitted that cash from the deals would be used to cut the outstanding balance. Details: www.sixflags.com

MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx- Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
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COMPANY PROFILES
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


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ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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