SimEx-Iwerks reveals first customised fly film in collaboration with Red Raion. Celebrates 30th anniversary in 2023
POSTED 21 Nov 2022 . BY Tom Walker
The ride takes guests to the coast of Antarctica for the opportunity to see frozen dinosaurs preserved within ice caves Credit: Simex-Iwerks
SimEx Iwerks celebrates its 30th anniversary in 2023
The company has revealed it will launch three new products to celebrate
The first is the newly-developed Immersion Theater, which will deliver a next-level, fully immersive experience from entry to exit
SimEx Iwerks has also worked with Red Raion to create Frostbite: Dino Island, its first fly film
Immersive cinema specialist SimEx-Iwerks, which celebrates its 30th anniversary in 2023, has created its first custom-production fly film in collaboration with CGI Specialist, Red Raion.
Frostbite: Dino Island III takes guests to a mysterious island in Antarctica for the opportunity to see frozen dinosaurs which have been preserved within ice caves for 65 million years.
Without warning, a nearby volcano erupts and the ice caves experience dramatic flash melting, causing the dinosaurs to unfreeze, coming very much alive and leaving guests face-to-face with the world’s fiercest predators.
Available for worldwide distribution in early 2023, the film has been made for the SimExIwerks FlyRide theatre which launched in 2020. This family-focused attraction takes guests on a series of adventures as they fly and dive through the action on the screen.
“Similar to what we did for our 4D and motion attractions, we're now drawing on our experience to build a catalogue of high-quality, adventure-based flying theatre films,” commented Mike Frueh, SimEx-Iwerks' senior VP of licensing and distribution on the launch of Frostbite: Dino Island III.
“Frostbite is distinctly different from the live-action, regional-based themes of most flying films,” he said.
SimEx-Iwerks produced the film in partnership with Red Raion, who created the CGI content for the experience.
Valeria Rizzo, business development director at Red Raion, said: “Our team is thrilled to be part of the newest chapter of SimEx-Iwerks’ highly successful Dino Island franchise.”
The launch of the customised content is part of SimEx-Iwerks Entertainment's year-long celebration of its 30th anniversary which kicked off at IAAPA in Orlando recently and will run throughout 2023.
During the year-long celebration, SimEx-Iwerks says it will announce three new experiential attractions; the first of which is the newly-developed Immersion Theater, which will deliver a 'next-level, fully immersive experience from entry to exit'.
“Cinematic experiences such as the Immersive Theater engage the audience like no other," said Sean McAllister, VP of attractions development at SimEx-Iwerks. "They immerse guests into familiar worlds from major brands in a magical and memorable way, stimulating the senses and allowing them to get lost in the story."
The all-new experience incorporates interactive components such as augmented reality and photo opportunities and is scalable, depending on the size of the attractions and location.
The Immersion Theater will feature special effects, lighting and audio tech, as well as new-style motion-based seats designed by the team at SimEx-Iwerks and will deliver a series of deliberately choreographed high-impact moments.
Read more about SimEx-Iwerks and its partners in the Attractions Management news feedhere.
FEATURE: Supplier Showcase: Red Raion: Out of this world POSTED 07 Oct 2022. Valeria Rizzo, business development director of Red Raion,
shares insights into the growth and direction of the business
Boston museum announces plans for 4D cinema POSTED 03 Apr 2014. BY Jason Holland The Museum of Science in Boston is to open a new 98-seat 4D cinema in
August. It will use technology from Toronto-based SimEx-Iwerks Entertainment,
combining a high-definition 3D film with sensory effects built into the seats and
cinema environment. The current 3D digital cinema at the museum will close on
30 March as a result.
The SimEx-Iwerks Rio 4D Experience has launched at San Diego Zoo, USA POSTED 05 Sep 2013. BY Kate Corney SimEx-Iwerks transformed an existing structure in the
children’s zoo into a fully immersive 4D experience,
with in-theatre and in-seat effects including lighting,
bubbles and scents.
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
longstanding “Hollywood in Germany” positioning.
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SimEx-Iwerks reveals first customised fly film in collaboration with Red Raion. Celebrates 30th anniversary in 2023
POSTED 21 Nov 2022 . BY Tom Walker
The ride takes guests to the coast of Antarctica for the opportunity to see frozen dinosaurs preserved within ice caves Credit: Simex-Iwerks
SimEx Iwerks celebrates its 30th anniversary in 2023
The company has revealed it will launch three new products to celebrate
The first is the newly-developed Immersion Theater, which will deliver a next-level, fully immersive experience from entry to exit
SimEx Iwerks has also worked with Red Raion to create Frostbite: Dino Island, its first fly film
Immersive cinema specialist SimEx-Iwerks, which celebrates its 30th anniversary in 2023, has created its first custom-production fly film in collaboration with CGI Specialist, Red Raion.
Frostbite: Dino Island III takes guests to a mysterious island in Antarctica for the opportunity to see frozen dinosaurs which have been preserved within ice caves for 65 million years.
Without warning, a nearby volcano erupts and the ice caves experience dramatic flash melting, causing the dinosaurs to unfreeze, coming very much alive and leaving guests face-to-face with the world’s fiercest predators.
Available for worldwide distribution in early 2023, the film has been made for the SimExIwerks FlyRide theatre which launched in 2020. This family-focused attraction takes guests on a series of adventures as they fly and dive through the action on the screen.
“Similar to what we did for our 4D and motion attractions, we're now drawing on our experience to build a catalogue of high-quality, adventure-based flying theatre films,” commented Mike Frueh, SimEx-Iwerks' senior VP of licensing and distribution on the launch of Frostbite: Dino Island III.
“Frostbite is distinctly different from the live-action, regional-based themes of most flying films,” he said.
SimEx-Iwerks produced the film in partnership with Red Raion, who created the CGI content for the experience.
Valeria Rizzo, business development director at Red Raion, said: “Our team is thrilled to be part of the newest chapter of SimEx-Iwerks’ highly successful Dino Island franchise.”
The launch of the customised content is part of SimEx-Iwerks Entertainment's year-long celebration of its 30th anniversary which kicked off at IAAPA in Orlando recently and will run throughout 2023.
During the year-long celebration, SimEx-Iwerks says it will announce three new experiential attractions; the first of which is the newly-developed Immersion Theater, which will deliver a 'next-level, fully immersive experience from entry to exit'.
“Cinematic experiences such as the Immersive Theater engage the audience like no other," said Sean McAllister, VP of attractions development at SimEx-Iwerks. "They immerse guests into familiar worlds from major brands in a magical and memorable way, stimulating the senses and allowing them to get lost in the story."
The all-new experience incorporates interactive components such as augmented reality and photo opportunities and is scalable, depending on the size of the attractions and location.
The Immersion Theater will feature special effects, lighting and audio tech, as well as new-style motion-based seats designed by the team at SimEx-Iwerks and will deliver a series of deliberately choreographed high-impact moments.
Read more about SimEx-Iwerks and its partners in the Attractions Management news feedhere.
FEATURE: Supplier Showcase: Red Raion: Out of this world POSTED 07 Oct 2022. Valeria Rizzo, business development director of Red Raion,
shares insights into the growth and direction of the business
Boston museum announces plans for 4D cinema POSTED 03 Apr 2014. BY Jason Holland The Museum of Science in Boston is to open a new 98-seat 4D cinema in
August. It will use technology from Toronto-based SimEx-Iwerks Entertainment,
combining a high-definition 3D film with sensory effects built into the seats and
cinema environment. The current 3D digital cinema at the museum will close on
30 March as a result.
The SimEx-Iwerks Rio 4D Experience has launched at San Diego Zoo, USA POSTED 05 Sep 2013. BY Kate Corney SimEx-Iwerks transformed an existing structure in the
children’s zoo into a fully immersive 4D experience,
with in-theatre and in-seat effects including lighting,
bubbles and scents.
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
longstanding “Hollywood in Germany” positioning.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its
recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
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Painting With Light By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
An opportunity to reimagine one of the UK’s most recognisable towers has been formally
opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its
next phase. [more...]
