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NEWS
Boston museum announces plans for 4D cinema
POSTED 03 Apr 2014 . BY Jason Holland
The museum began as the Boston Society of Natural History in 1830 Credit: Shutterstock
The Museum of Science in Boston is to open a new 98-seat 4D cinema in August. It will use technology from Toronto-based SimEx-Iwerks Entertainment, combining a high-definition 3D film with sensory effects built into the seats and cinema environment. The current 3D digital cinema at the museum will close on 30 March as a result.

The cost of installation is $2.5m, including the cost of renovating the cinema.

The museum says the films it will show will be “both educational and fun,” opening with aquatic adventure Planet Earth: Shallow Seas 4-D Experience as well as character-based offerings Dora & Diego's 4-D Adventure and Happy Feet 4-D Experience.



An adult ticket for the cinema will cost $6 for non-members of the museum, while the price for children is $5. Museum members pay $2 less, and also receive free museum exhibit hall admission.

Jonathan Burke, vice president for visitor experience and operations at the museum, says the films aim to “innovatively incorporate” every human sense. “When a whale breaches on screen, guests will feel the ocean spray. If it is snowing on screen, it will even be snowing in the theatre,” he says.

Simex-iwerks has provided 4D films and services to more than 150 attractions in at least 30 countries, working with companies such as Warner Bros, 20th Century Fox, BBC Earth, Nickelodeon and National Geographic.

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Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
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NEWS
Boston museum announces plans for 4D cinema
POSTED 03 Apr 2014 . BY Jason Holland
The museum began as the Boston Society of Natural History in 1830 Credit: Shutterstock
The Museum of Science in Boston is to open a new 98-seat 4D cinema in August. It will use technology from Toronto-based SimEx-Iwerks Entertainment, combining a high-definition 3D film with sensory effects built into the seats and cinema environment. The current 3D digital cinema at the museum will close on 30 March as a result.

The cost of installation is $2.5m, including the cost of renovating the cinema.

The museum says the films it will show will be “both educational and fun,” opening with aquatic adventure Planet Earth: Shallow Seas 4-D Experience as well as character-based offerings Dora & Diego's 4-D Adventure and Happy Feet 4-D Experience.



An adult ticket for the cinema will cost $6 for non-members of the museum, while the price for children is $5. Museum members pay $2 less, and also receive free museum exhibit hall admission.

Jonathan Burke, vice president for visitor experience and operations at the museum, says the films aim to “innovatively incorporate” every human sense. “When a whale breaches on screen, guests will feel the ocean spray. If it is snowing on screen, it will even be snowing in the theatre,” he says.

Simex-iwerks has provided 4D films and services to more than 150 attractions in at least 30 countries, working with companies such as Warner Bros, 20th Century Fox, BBC Earth, Nickelodeon and National Geographic.

RELATED STORIES
MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
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Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
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COMPANY PROFILES
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
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