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NEWS
Boston museum announces plans for 4D cinema
POSTED 03 Apr 2014 . BY Jason Holland
The museum began as the Boston Society of Natural History in 1830 Credit: Shutterstock
The Museum of Science in Boston is to open a new 98-seat 4D cinema in August. It will use technology from Toronto-based SimEx-Iwerks Entertainment, combining a high-definition 3D film with sensory effects built into the seats and cinema environment. The current 3D digital cinema at the museum will close on 30 March as a result.

The cost of installation is $2.5m, including the cost of renovating the cinema.

The museum says the films it will show will be “both educational and fun,” opening with aquatic adventure Planet Earth: Shallow Seas 4-D Experience as well as character-based offerings Dora & Diego's 4-D Adventure and Happy Feet 4-D Experience.



An adult ticket for the cinema will cost $6 for non-members of the museum, while the price for children is $5. Museum members pay $2 less, and also receive free museum exhibit hall admission.

Jonathan Burke, vice president for visitor experience and operations at the museum, says the films aim to “innovatively incorporate” every human sense. “When a whale breaches on screen, guests will feel the ocean spray. If it is snowing on screen, it will even be snowing in the theatre,” he says.

Simex-iwerks has provided 4D films and services to more than 150 attractions in at least 30 countries, working with companies such as Warner Bros, 20th Century Fox, BBC Earth, Nickelodeon and National Geographic.

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NEWS
Boston museum announces plans for 4D cinema
POSTED 03 Apr 2014 . BY Jason Holland
The museum began as the Boston Society of Natural History in 1830 Credit: Shutterstock
The Museum of Science in Boston is to open a new 98-seat 4D cinema in August. It will use technology from Toronto-based SimEx-Iwerks Entertainment, combining a high-definition 3D film with sensory effects built into the seats and cinema environment. The current 3D digital cinema at the museum will close on 30 March as a result.

The cost of installation is $2.5m, including the cost of renovating the cinema.

The museum says the films it will show will be “both educational and fun,” opening with aquatic adventure Planet Earth: Shallow Seas 4-D Experience as well as character-based offerings Dora & Diego's 4-D Adventure and Happy Feet 4-D Experience.



An adult ticket for the cinema will cost $6 for non-members of the museum, while the price for children is $5. Museum members pay $2 less, and also receive free museum exhibit hall admission.

Jonathan Burke, vice president for visitor experience and operations at the museum, says the films aim to “innovatively incorporate” every human sense. “When a whale breaches on screen, guests will feel the ocean spray. If it is snowing on screen, it will even be snowing in the theatre,” he says.

Simex-iwerks has provided 4D films and services to more than 150 attractions in at least 30 countries, working with companies such as Warner Bros, 20th Century Fox, BBC Earth, Nickelodeon and National Geographic.

RELATED STORIES
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
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COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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