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NEWS
Scottish tourism’s ‘bumper year’ led by visitor attractions
POSTED 28 Feb 2018 . BY Tom Walker
The National Museum of Scotland attracted more than 2 million visitors for the first time in its history Credit: National Museums of Scotland

These latest figures demonstrate that our visitor attractions are continuing to create quality experiences
– Fiona Hyslop
Visitor numbers to Scottish attractions rose “dramatically” in 2017, with an overall total of 30 million visits being made to leading museums, theme parks and heritage attractions.

According to figures from The Association of Scottish Visitor Attractions (ASVA), which records visitor numbers across its 450 member locations, there was a 9.7 per cent increase in visitor numbers across its membership.

It is the fourth year running that Scottish attractions have recorded an increase in attendance figures. The latest increase comes on top of a 6 per cent rise in 2016, which followed a 3.4 per cent rise in 2015.

The two top sites – The National Museum of Scotland and Edinburgh Castle – each attracted more than 2 million visits, the first time that any visitor attraction in Scotland has surpassed the 2 million milestone.

Overall, 77 per cent of attractions reported an increase over 2016 figures, with a “significant number” describing 2017 as their ‘best year to date’.

Fiona Hyslop, cabinet secretary for Culture, Tourism and External Affairs, said: “Tourism is of vital importance to communities throughout Scotland, stimulating economic growth and promoting the importance of our cultural heritage to a wider audience.

“These latest figures demonstrate that our visitor attractions are continuing to create quality experiences, helping build our reputation as a premier tourism destination for people from around the world.”

Sectors which fared particularly well in 2017 include castles and heritage sites (experiencing growth of 14.7 per cent in visitor numbers), museums and galleries (+7.5 per cent), gardens (+13.6 per cent) and distilleries/whisky-related attractions (+11.8 per cent).
RELATED STORIES
  Increase in dementia-friendly tourist attractions could boost Scottish tourism


The Scottish Government has been urged to create a register of accredited dementia- friendly attractions in the country to provide a boost to tourism and help families with members suffering from conditions such as Alzheimer’s.
  VisitScotland pins tourism hopes on remake of 40s whisky hit


Scottish tourism chiefs are hoping a film adaptation of Compton MacKenzie’s 1947 novel Whisky Galore will help to boost visitor numbers in some of the country’s lesser- known areas.
  Scottish tourism employment rises 11 per cent


Scotland’s tourism sector is outshining the rest of the UK when it comes to employment, with worker numbers increasing at more than twice the rate as the rest of the UK.
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Salary: £30,190 - £32,636pa + matched pension + benefits
Job location: Home-based with countrywide travel , United Kingdom
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NEWS
Scottish tourism’s ‘bumper year’ led by visitor attractions
POSTED 28 Feb 2018 . BY Tom Walker
The National Museum of Scotland attracted more than 2 million visitors for the first time in its history Credit: National Museums of Scotland
These latest figures demonstrate that our visitor attractions are continuing to create quality experiences
– Fiona Hyslop
Visitor numbers to Scottish attractions rose “dramatically” in 2017, with an overall total of 30 million visits being made to leading museums, theme parks and heritage attractions.

According to figures from The Association of Scottish Visitor Attractions (ASVA), which records visitor numbers across its 450 member locations, there was a 9.7 per cent increase in visitor numbers across its membership.

It is the fourth year running that Scottish attractions have recorded an increase in attendance figures. The latest increase comes on top of a 6 per cent rise in 2016, which followed a 3.4 per cent rise in 2015.

The two top sites – The National Museum of Scotland and Edinburgh Castle – each attracted more than 2 million visits, the first time that any visitor attraction in Scotland has surpassed the 2 million milestone.

Overall, 77 per cent of attractions reported an increase over 2016 figures, with a “significant number” describing 2017 as their ‘best year to date’.

Fiona Hyslop, cabinet secretary for Culture, Tourism and External Affairs, said: “Tourism is of vital importance to communities throughout Scotland, stimulating economic growth and promoting the importance of our cultural heritage to a wider audience.

“These latest figures demonstrate that our visitor attractions are continuing to create quality experiences, helping build our reputation as a premier tourism destination for people from around the world.”

Sectors which fared particularly well in 2017 include castles and heritage sites (experiencing growth of 14.7 per cent in visitor numbers), museums and galleries (+7.5 per cent), gardens (+13.6 per cent) and distilleries/whisky-related attractions (+11.8 per cent).
RELATED STORIES
Increase in dementia-friendly tourist attractions could boost Scottish tourism


The Scottish Government has been urged to create a register of accredited dementia- friendly attractions in the country to provide a boost to tourism and help families with members suffering from conditions such as Alzheimer’s.
VisitScotland pins tourism hopes on remake of 40s whisky hit


Scottish tourism chiefs are hoping a film adaptation of Compton MacKenzie’s 1947 novel Whisky Galore will help to boost visitor numbers in some of the country’s lesser- known areas.
Scottish tourism employment rises 11 per cent


Scotland’s tourism sector is outshining the rest of the UK when it comes to employment, with worker numbers increasing at more than twice the rate as the rest of the UK.
MORE NEWS
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
+ More news   
 
COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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