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NEWS
Scottish tourism’s ‘bumper year’ led by visitor attractions
POSTED 28 Feb 2018 . BY Tom Walker
The National Museum of Scotland attracted more than 2 million visitors for the first time in its history Credit: National Museums of Scotland

These latest figures demonstrate that our visitor attractions are continuing to create quality experiences
– Fiona Hyslop
Visitor numbers to Scottish attractions rose “dramatically” in 2017, with an overall total of 30 million visits being made to leading museums, theme parks and heritage attractions.

According to figures from The Association of Scottish Visitor Attractions (ASVA), which records visitor numbers across its 450 member locations, there was a 9.7 per cent increase in visitor numbers across its membership.

It is the fourth year running that Scottish attractions have recorded an increase in attendance figures. The latest increase comes on top of a 6 per cent rise in 2016, which followed a 3.4 per cent rise in 2015.

The two top sites – The National Museum of Scotland and Edinburgh Castle – each attracted more than 2 million visits, the first time that any visitor attraction in Scotland has surpassed the 2 million milestone.

Overall, 77 per cent of attractions reported an increase over 2016 figures, with a “significant number” describing 2017 as their ‘best year to date’.

Fiona Hyslop, cabinet secretary for Culture, Tourism and External Affairs, said: “Tourism is of vital importance to communities throughout Scotland, stimulating economic growth and promoting the importance of our cultural heritage to a wider audience.

“These latest figures demonstrate that our visitor attractions are continuing to create quality experiences, helping build our reputation as a premier tourism destination for people from around the world.”

Sectors which fared particularly well in 2017 include castles and heritage sites (experiencing growth of 14.7 per cent in visitor numbers), museums and galleries (+7.5 per cent), gardens (+13.6 per cent) and distilleries/whisky-related attractions (+11.8 per cent).
RELATED STORIES
  Increase in dementia-friendly tourist attractions could boost Scottish tourism


The Scottish Government has been urged to create a register of accredited dementia- friendly attractions in the country to provide a boost to tourism and help families with members suffering from conditions such as Alzheimer’s.
  VisitScotland pins tourism hopes on remake of 40s whisky hit


Scottish tourism chiefs are hoping a film adaptation of Compton MacKenzie’s 1947 novel Whisky Galore will help to boost visitor numbers in some of the country’s lesser- known areas.
  Scottish tourism employment rises 11 per cent


Scotland’s tourism sector is outshining the rest of the UK when it comes to employment, with worker numbers increasing at more than twice the rate as the rest of the UK.
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NEWS
Scottish tourism’s ‘bumper year’ led by visitor attractions
POSTED 28 Feb 2018 . BY Tom Walker
The National Museum of Scotland attracted more than 2 million visitors for the first time in its history Credit: National Museums of Scotland
These latest figures demonstrate that our visitor attractions are continuing to create quality experiences
– Fiona Hyslop
Visitor numbers to Scottish attractions rose “dramatically” in 2017, with an overall total of 30 million visits being made to leading museums, theme parks and heritage attractions.

According to figures from The Association of Scottish Visitor Attractions (ASVA), which records visitor numbers across its 450 member locations, there was a 9.7 per cent increase in visitor numbers across its membership.

It is the fourth year running that Scottish attractions have recorded an increase in attendance figures. The latest increase comes on top of a 6 per cent rise in 2016, which followed a 3.4 per cent rise in 2015.

The two top sites – The National Museum of Scotland and Edinburgh Castle – each attracted more than 2 million visits, the first time that any visitor attraction in Scotland has surpassed the 2 million milestone.

Overall, 77 per cent of attractions reported an increase over 2016 figures, with a “significant number” describing 2017 as their ‘best year to date’.

Fiona Hyslop, cabinet secretary for Culture, Tourism and External Affairs, said: “Tourism is of vital importance to communities throughout Scotland, stimulating economic growth and promoting the importance of our cultural heritage to a wider audience.

“These latest figures demonstrate that our visitor attractions are continuing to create quality experiences, helping build our reputation as a premier tourism destination for people from around the world.”

Sectors which fared particularly well in 2017 include castles and heritage sites (experiencing growth of 14.7 per cent in visitor numbers), museums and galleries (+7.5 per cent), gardens (+13.6 per cent) and distilleries/whisky-related attractions (+11.8 per cent).
RELATED STORIES
Increase in dementia-friendly tourist attractions could boost Scottish tourism


The Scottish Government has been urged to create a register of accredited dementia- friendly attractions in the country to provide a boost to tourism and help families with members suffering from conditions such as Alzheimer’s.
VisitScotland pins tourism hopes on remake of 40s whisky hit


Scottish tourism chiefs are hoping a film adaptation of Compton MacKenzie’s 1947 novel Whisky Galore will help to boost visitor numbers in some of the country’s lesser- known areas.
Scottish tourism employment rises 11 per cent


Scotland’s tourism sector is outshining the rest of the UK when it comes to employment, with worker numbers increasing at more than twice the rate as the rest of the UK.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
+ More news   
 
COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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