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NEWS
Scotch Whisky distilleries among UK's most visited attractions
POSTED 28 May 2015 . BY Tom Anstey
The increase in spend is reflected by increased investment to enhance visitor centres, including tailored tasting sessions, blending sessions and special bottling
Scotch whisky distilleries are attracting more than 1.5 million people a year in the UK – an all time high – according to recent survey by the Scotch Whisky Association (SWA).

The new research revealed that in 2014, visitors to distilleries rose 6 per cent year-on-year, also marking a 15 per cent increase since 2010 and collectively making Scotch whisky distilleries among the most-visited attractions in the UK.

According to the findings – based on a sample of distillery visitor centres collected by the SWA – the majority of visitors were domestic, with high visitor numbers also coming in from Germany, the US and France.

Spending saw a significant increase, with visitors to distilleries paying out £50m (US$76.8m, €70.3m) on tours, shops and cafés – almost doubling from £27m (US$41.5m, €38m) in 2010. The SWA says the increase in spend is reflected by increased investment to enhance visitor centres, including tailored tasting sessions, blending sessions and special bottling.

“Our survey shows just how many people want to visit distilleries to see how Scotch Whisky is made, try a dram and buy a bottle to take home to family and friends,” said Julie Hesketh-Laird, Scotch Whisky Association deputy chief executive. “Every year, distilleries are attracting more visitors from the UK and all parts of the globe. Visitors are spending more at distilleries and are likely to being doing the same with other businesses, including hotels and restaurants. It also helps put Scotland on the map.”

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Internationally renowned gin brand, Bombay Sapphire, is set to open up its new home, a distillery and visitor centre in Laverstock, Hampshire.
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A new Bourbon distillery, which has recently opened in Newport, Ohio, is expecting to bring around 40,000 visitors a year to the visitor attraction side of its business.
  World title for Edinburgh's Scotch Whisky Experience


Edinburgh's Scotch Whisky Experience has fought off competition from across the globe, to be named Whisky Visitor Attraction of choice at this year's Icons of Whisky awards.
  World's master blenders return to Edinburgh by popular demand


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NEWS
Scotch Whisky distilleries among UK's most visited attractions
POSTED 28 May 2015 . BY Tom Anstey
The increase in spend is reflected by increased investment to enhance visitor centres, including tailored tasting sessions, blending sessions and special bottling
Scotch whisky distilleries are attracting more than 1.5 million people a year in the UK – an all time high – according to recent survey by the Scotch Whisky Association (SWA).

The new research revealed that in 2014, visitors to distilleries rose 6 per cent year-on-year, also marking a 15 per cent increase since 2010 and collectively making Scotch whisky distilleries among the most-visited attractions in the UK.

According to the findings – based on a sample of distillery visitor centres collected by the SWA – the majority of visitors were domestic, with high visitor numbers also coming in from Germany, the US and France.

Spending saw a significant increase, with visitors to distilleries paying out £50m (US$76.8m, €70.3m) on tours, shops and cafés – almost doubling from £27m (US$41.5m, €38m) in 2010. The SWA says the increase in spend is reflected by increased investment to enhance visitor centres, including tailored tasting sessions, blending sessions and special bottling.

“Our survey shows just how many people want to visit distilleries to see how Scotch Whisky is made, try a dram and buy a bottle to take home to family and friends,” said Julie Hesketh-Laird, Scotch Whisky Association deputy chief executive. “Every year, distilleries are attracting more visitors from the UK and all parts of the globe. Visitors are spending more at distilleries and are likely to being doing the same with other businesses, including hotels and restaurants. It also helps put Scotland on the map.”

RELATED STORIES
Bottoms up: Heatherwick’s Bombay Sapphire Distillery ready to go


Internationally renowned gin brand, Bombay Sapphire, is set to open up its new home, a distillery and visitor centre in Laverstock, Hampshire.
Ohio distillery expects 40,000 visitors in debut year


A new Bourbon distillery, which has recently opened in Newport, Ohio, is expecting to bring around 40,000 visitors a year to the visitor attraction side of its business.
World title for Edinburgh's Scotch Whisky Experience


Edinburgh's Scotch Whisky Experience has fought off competition from across the globe, to be named Whisky Visitor Attraction of choice at this year's Icons of Whisky awards.
World's master blenders return to Edinburgh by popular demand


Following the success of its introductory year, the Meet The Blenders event is returning to Edinburgh's Scotch Whisky Experience.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
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COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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