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NEWS
Scotch Whisky distilleries among UK's most visited attractions
POSTED 28 May 2015 . BY Tom Anstey
The increase in spend is reflected by increased investment to enhance visitor centres, including tailored tasting sessions, blending sessions and special bottling
Scotch whisky distilleries are attracting more than 1.5 million people a year in the UK – an all time high – according to recent survey by the Scotch Whisky Association (SWA).

The new research revealed that in 2014, visitors to distilleries rose 6 per cent year-on-year, also marking a 15 per cent increase since 2010 and collectively making Scotch whisky distilleries among the most-visited attractions in the UK.

According to the findings – based on a sample of distillery visitor centres collected by the SWA – the majority of visitors were domestic, with high visitor numbers also coming in from Germany, the US and France.

Spending saw a significant increase, with visitors to distilleries paying out £50m (US$76.8m, €70.3m) on tours, shops and cafés – almost doubling from £27m (US$41.5m, €38m) in 2010. The SWA says the increase in spend is reflected by increased investment to enhance visitor centres, including tailored tasting sessions, blending sessions and special bottling.

“Our survey shows just how many people want to visit distilleries to see how Scotch Whisky is made, try a dram and buy a bottle to take home to family and friends,” said Julie Hesketh-Laird, Scotch Whisky Association deputy chief executive. “Every year, distilleries are attracting more visitors from the UK and all parts of the globe. Visitors are spending more at distilleries and are likely to being doing the same with other businesses, including hotels and restaurants. It also helps put Scotland on the map.”

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NEWS
Scotch Whisky distilleries among UK's most visited attractions
POSTED 28 May 2015 . BY Tom Anstey
The increase in spend is reflected by increased investment to enhance visitor centres, including tailored tasting sessions, blending sessions and special bottling
Scotch whisky distilleries are attracting more than 1.5 million people a year in the UK – an all time high – according to recent survey by the Scotch Whisky Association (SWA).

The new research revealed that in 2014, visitors to distilleries rose 6 per cent year-on-year, also marking a 15 per cent increase since 2010 and collectively making Scotch whisky distilleries among the most-visited attractions in the UK.

According to the findings – based on a sample of distillery visitor centres collected by the SWA – the majority of visitors were domestic, with high visitor numbers also coming in from Germany, the US and France.

Spending saw a significant increase, with visitors to distilleries paying out £50m (US$76.8m, €70.3m) on tours, shops and cafés – almost doubling from £27m (US$41.5m, €38m) in 2010. The SWA says the increase in spend is reflected by increased investment to enhance visitor centres, including tailored tasting sessions, blending sessions and special bottling.

“Our survey shows just how many people want to visit distilleries to see how Scotch Whisky is made, try a dram and buy a bottle to take home to family and friends,” said Julie Hesketh-Laird, Scotch Whisky Association deputy chief executive. “Every year, distilleries are attracting more visitors from the UK and all parts of the globe. Visitors are spending more at distilleries and are likely to being doing the same with other businesses, including hotels and restaurants. It also helps put Scotland on the map.”

RELATED STORIES
Bottoms up: Heatherwick’s Bombay Sapphire Distillery ready to go


Internationally renowned gin brand, Bombay Sapphire, is set to open up its new home, a distillery and visitor centre in Laverstock, Hampshire.
Ohio distillery expects 40,000 visitors in debut year


A new Bourbon distillery, which has recently opened in Newport, Ohio, is expecting to bring around 40,000 visitors a year to the visitor attraction side of its business.
World title for Edinburgh's Scotch Whisky Experience


Edinburgh's Scotch Whisky Experience has fought off competition from across the globe, to be named Whisky Visitor Attraction of choice at this year's Icons of Whisky awards.
World's master blenders return to Edinburgh by popular demand


Following the success of its introductory year, the Meet The Blenders event is returning to Edinburgh's Scotch Whisky Experience.
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
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COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS