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NEWS
Scotch Whisky distilleries among UK's most visited attractions
POSTED 28 May 2015 . BY Tom Anstey
The increase in spend is reflected by increased investment to enhance visitor centres, including tailored tasting sessions, blending sessions and special bottling
Scotch whisky distilleries are attracting more than 1.5 million people a year in the UK – an all time high – according to recent survey by the Scotch Whisky Association (SWA).

The new research revealed that in 2014, visitors to distilleries rose 6 per cent year-on-year, also marking a 15 per cent increase since 2010 and collectively making Scotch whisky distilleries among the most-visited attractions in the UK.

According to the findings – based on a sample of distillery visitor centres collected by the SWA – the majority of visitors were domestic, with high visitor numbers also coming in from Germany, the US and France.

Spending saw a significant increase, with visitors to distilleries paying out £50m (US$76.8m, €70.3m) on tours, shops and cafés – almost doubling from £27m (US$41.5m, €38m) in 2010. The SWA says the increase in spend is reflected by increased investment to enhance visitor centres, including tailored tasting sessions, blending sessions and special bottling.

“Our survey shows just how many people want to visit distilleries to see how Scotch Whisky is made, try a dram and buy a bottle to take home to family and friends,” said Julie Hesketh-Laird, Scotch Whisky Association deputy chief executive. “Every year, distilleries are attracting more visitors from the UK and all parts of the globe. Visitors are spending more at distilleries and are likely to being doing the same with other businesses, including hotels and restaurants. It also helps put Scotland on the map.”

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NEWS
Scotch Whisky distilleries among UK's most visited attractions
POSTED 28 May 2015 . BY Tom Anstey
The increase in spend is reflected by increased investment to enhance visitor centres, including tailored tasting sessions, blending sessions and special bottling
Scotch whisky distilleries are attracting more than 1.5 million people a year in the UK – an all time high – according to recent survey by the Scotch Whisky Association (SWA).

The new research revealed that in 2014, visitors to distilleries rose 6 per cent year-on-year, also marking a 15 per cent increase since 2010 and collectively making Scotch whisky distilleries among the most-visited attractions in the UK.

According to the findings – based on a sample of distillery visitor centres collected by the SWA – the majority of visitors were domestic, with high visitor numbers also coming in from Germany, the US and France.

Spending saw a significant increase, with visitors to distilleries paying out £50m (US$76.8m, €70.3m) on tours, shops and cafés – almost doubling from £27m (US$41.5m, €38m) in 2010. The SWA says the increase in spend is reflected by increased investment to enhance visitor centres, including tailored tasting sessions, blending sessions and special bottling.

“Our survey shows just how many people want to visit distilleries to see how Scotch Whisky is made, try a dram and buy a bottle to take home to family and friends,” said Julie Hesketh-Laird, Scotch Whisky Association deputy chief executive. “Every year, distilleries are attracting more visitors from the UK and all parts of the globe. Visitors are spending more at distilleries and are likely to being doing the same with other businesses, including hotels and restaurants. It also helps put Scotland on the map.”

RELATED STORIES
Bottoms up: Heatherwick’s Bombay Sapphire Distillery ready to go


Internationally renowned gin brand, Bombay Sapphire, is set to open up its new home, a distillery and visitor centre in Laverstock, Hampshire.
Ohio distillery expects 40,000 visitors in debut year


A new Bourbon distillery, which has recently opened in Newport, Ohio, is expecting to bring around 40,000 visitors a year to the visitor attraction side of its business.
World title for Edinburgh's Scotch Whisky Experience


Edinburgh's Scotch Whisky Experience has fought off competition from across the globe, to be named Whisky Visitor Attraction of choice at this year's Icons of Whisky awards.
World's master blenders return to Edinburgh by popular demand


Following the success of its introductory year, the Meet The Blenders event is returning to Edinburgh's Scotch Whisky Experience.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
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