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NEWS
Schmidt Hammer Lassen reveal design for ambitious James Turrell art museum collaboration
POSTED 17 Nov 2016 . BY Kim Megson
The project is designed to merge art and architecture into a new civic experience
Danish studio Schmidt Hammer Lassen Architects have revealed the first design details of their collaboration with American artist James Turrell on a major expansion of the ARos Aarhus Art Museum.

The €40m expansion plan, called Next Level, will add a 1,200sq m underground gallery and a gigantic semi-subterranean Turrell art installation called The Dome.

Visitors will face “an experience in colour and light” as they travel through a string of galleries and exhibition spaces, stretching almost 120m below the surface to the Dome structure. Wth its 40m diameter, the architects say the Dome will form “one of the most spectacular spaces ever built into an art museum.”

The project is designed to merge art and architecture into a new civic experience. Schmidt Hammer Lassen are the original designers of the museum,which opened in 2004, and worked with Danish-Icelandic artist Olafur Eliasson in 2011 to build Your Rainbow Panorama; a permanent artwork on the building’s roof hovering like a luminous circle.

From the outside, The Next Level is extending perpendicularly from ARoS's current main entrance to the forecourt of the neighbouring 'Officerspladsen' square. The Dome will rise nine metres above ground level, while the first two underground galleries are almost completely hidden.

James Turrell is one of the world's leading artists working with light and colors with permanent installations in over 26 countries. He creates three-dimensional light paintings, where “he connects the earthly with the heavenly and body and sense with the mind and thought.”

The Next Level is his biggest project within a museum context. It will open for the public in 2020.

MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   

COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
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NEWS
Schmidt Hammer Lassen reveal design for ambitious James Turrell art museum collaboration
POSTED 17 Nov 2016 . BY Kim Megson
The project is designed to merge art and architecture into a new civic experience
Danish studio Schmidt Hammer Lassen Architects have revealed the first design details of their collaboration with American artist James Turrell on a major expansion of the ARos Aarhus Art Museum.

The €40m expansion plan, called Next Level, will add a 1,200sq m underground gallery and a gigantic semi-subterranean Turrell art installation called The Dome.

Visitors will face “an experience in colour and light” as they travel through a string of galleries and exhibition spaces, stretching almost 120m below the surface to the Dome structure. Wth its 40m diameter, the architects say the Dome will form “one of the most spectacular spaces ever built into an art museum.”

The project is designed to merge art and architecture into a new civic experience. Schmidt Hammer Lassen are the original designers of the museum,which opened in 2004, and worked with Danish-Icelandic artist Olafur Eliasson in 2011 to build Your Rainbow Panorama; a permanent artwork on the building’s roof hovering like a luminous circle.

From the outside, The Next Level is extending perpendicularly from ARoS's current main entrance to the forecourt of the neighbouring 'Officerspladsen' square. The Dome will rise nine metres above ground level, while the first two underground galleries are almost completely hidden.

James Turrell is one of the world's leading artists working with light and colors with permanent installations in over 26 countries. He creates three-dimensional light paintings, where “he connects the earthly with the heavenly and body and sense with the mind and thought.”

The Next Level is his biggest project within a museum context. It will open for the public in 2020.

MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
+ More news   
 
COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
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