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NEWS
National Trust plans immersive experience at Bath Assembly Rooms
POSTED 23 Nov 2022 . BY Tom Walker
Designed by John Wood the Younger in 1769, the Assembly Rooms are located in the heart of the World Heritage City of Bath Credit: National Trust
Sarner has been appointed to create a new immersive visitor experience at Bath Assembly Rooms
The attraction is owned by the National Trust and operated by Bath & North East Somerset Council
Sarner's appointment is part of plans to reinvent and re-imagine the rooms
The new attraction will take visitors along a "dynamic journey through the rich, multisensory life of Georgian Bath
The National Trust has appointed design and build practice Sarner to create a new immersive visitor experience at the iconic Bath Assembly Rooms.

Designed by John Wood the Younger in 1769, the Assembly Rooms are located in the heart of the World Heritage City of Bath, UK.

In their time, the Assembly Rooms were hugely important to the society of Georgian Bath and were known all over England as the place to be seen and entertained.

Among those to have visited the rooms were composers George Frideric Handel and Franz Joseph Haydn as well as a huge number of authors, from Samuel Johnson and Charles Dickens to Jane Austen – many of whom included the Assembly Rooms in their novels.

Owned by the National Trust and operated by Bath & North East Somerset Council, the rooms have become a very popular visitor attraction.

Sarner's appointment is part of plans to reinvent and re-imagine the rooms and to share the history of the place.

The new attraction will highlight the important role the building played in society, in a way that will "entertain and intrigue 21st-century visitors".

Sarner said the new additions will take visitors along a "dynamic journey through the rich, multisensory life of Georgian Bath".

Ed Cookson, projects director, Sarner International, said: “This is a unique opportunity to create a world-class heritage attraction that will explore the incredible story of Georgian Bath in an iconic building that was the heart of its social scene in the late 18th century.

"The new attraction will be an interactive and immersive experience that brings the history, complexity, and legacy to life for today’s local, national, and international audiences.”
RELATED STORIES
  National Trust aims to become net-zero by 2030


The National Trust has revealed plans to become "net-zero" – generating 100 per cent of its energy needs on-site – by 2030.
  Scheme to transform Bodmin Jail into hotel and museum attraction wins green light


Twelve Architects’ proposals to redevelop Bodmin Jail into a new hotel, visitor attraction and teaching facility have been granted planning consent following a unanimous decision by Cornwall Council.
  Cornish prison attraction hopes for £12m makeover, plus hotel


The transformation of a famous former prison into a visitor centre and 63-bedroom hotel is making tracks in Bodmin, Cornwall.
MORE NEWS
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
+ More news   
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NEWS
National Trust plans immersive experience at Bath Assembly Rooms
POSTED 23 Nov 2022 . BY Tom Walker
Designed by John Wood the Younger in 1769, the Assembly Rooms are located in the heart of the World Heritage City of Bath Credit: National Trust
Sarner has been appointed to create a new immersive visitor experience at Bath Assembly Rooms
The attraction is owned by the National Trust and operated by Bath & North East Somerset Council
Sarner's appointment is part of plans to reinvent and re-imagine the rooms
The new attraction will take visitors along a "dynamic journey through the rich, multisensory life of Georgian Bath
The National Trust has appointed design and build practice Sarner to create a new immersive visitor experience at the iconic Bath Assembly Rooms.

Designed by John Wood the Younger in 1769, the Assembly Rooms are located in the heart of the World Heritage City of Bath, UK.

In their time, the Assembly Rooms were hugely important to the society of Georgian Bath and were known all over England as the place to be seen and entertained.

Among those to have visited the rooms were composers George Frideric Handel and Franz Joseph Haydn as well as a huge number of authors, from Samuel Johnson and Charles Dickens to Jane Austen – many of whom included the Assembly Rooms in their novels.

Owned by the National Trust and operated by Bath & North East Somerset Council, the rooms have become a very popular visitor attraction.

Sarner's appointment is part of plans to reinvent and re-imagine the rooms and to share the history of the place.

The new attraction will highlight the important role the building played in society, in a way that will "entertain and intrigue 21st-century visitors".

Sarner said the new additions will take visitors along a "dynamic journey through the rich, multisensory life of Georgian Bath".

Ed Cookson, projects director, Sarner International, said: “This is a unique opportunity to create a world-class heritage attraction that will explore the incredible story of Georgian Bath in an iconic building that was the heart of its social scene in the late 18th century.

"The new attraction will be an interactive and immersive experience that brings the history, complexity, and legacy to life for today’s local, national, and international audiences.”
RELATED STORIES
National Trust aims to become net-zero by 2030


The National Trust has revealed plans to become "net-zero" – generating 100 per cent of its energy needs on-site – by 2030.
Scheme to transform Bodmin Jail into hotel and museum attraction wins green light


Twelve Architects’ proposals to redevelop Bodmin Jail into a new hotel, visitor attraction and teaching facility have been granted planning consent following a unanimous decision by Cornwall Council.
Cornish prison attraction hopes for £12m makeover, plus hotel


The transformation of a famous former prison into a visitor centre and 63-bedroom hotel is making tracks in Bodmin, Cornwall.
MORE NEWS
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
+ More news   
 
COMPANY PROFILES
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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Tel: +44 (0)1462 431385

©Cybertrek 2026

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