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NEWS
National Trust plans immersive experience at Bath Assembly Rooms
POSTED 23 Nov 2022 . BY Tom Walker
Designed by John Wood the Younger in 1769, the Assembly Rooms are located in the heart of the World Heritage City of Bath Credit: National Trust
Sarner has been appointed to create a new immersive visitor experience at Bath Assembly Rooms
The attraction is owned by the National Trust and operated by Bath & North East Somerset Council
Sarner's appointment is part of plans to reinvent and re-imagine the rooms
The new attraction will take visitors along a "dynamic journey through the rich, multisensory life of Georgian Bath
The National Trust has appointed design and build practice Sarner to create a new immersive visitor experience at the iconic Bath Assembly Rooms.

Designed by John Wood the Younger in 1769, the Assembly Rooms are located in the heart of the World Heritage City of Bath, UK.

In their time, the Assembly Rooms were hugely important to the society of Georgian Bath and were known all over England as the place to be seen and entertained.

Among those to have visited the rooms were composers George Frideric Handel and Franz Joseph Haydn as well as a huge number of authors, from Samuel Johnson and Charles Dickens to Jane Austen – many of whom included the Assembly Rooms in their novels.

Owned by the National Trust and operated by Bath & North East Somerset Council, the rooms have become a very popular visitor attraction.

Sarner's appointment is part of plans to reinvent and re-imagine the rooms and to share the history of the place.

The new attraction will highlight the important role the building played in society, in a way that will "entertain and intrigue 21st-century visitors".

Sarner said the new additions will take visitors along a "dynamic journey through the rich, multisensory life of Georgian Bath".

Ed Cookson, projects director, Sarner International, said: “This is a unique opportunity to create a world-class heritage attraction that will explore the incredible story of Georgian Bath in an iconic building that was the heart of its social scene in the late 18th century.

"The new attraction will be an interactive and immersive experience that brings the history, complexity, and legacy to life for today’s local, national, and international audiences.”
RELATED STORIES
  National Trust aims to become net-zero by 2030


The National Trust has revealed plans to become "net-zero" – generating 100 per cent of its energy needs on-site – by 2030.
  Scheme to transform Bodmin Jail into hotel and museum attraction wins green light


Twelve Architects’ proposals to redevelop Bodmin Jail into a new hotel, visitor attraction and teaching facility have been granted planning consent following a unanimous decision by Cornwall Council.
  Cornish prison attraction hopes for £12m makeover, plus hotel


The transformation of a famous former prison into a visitor centre and 63-bedroom hotel is making tracks in Bodmin, Cornwall.
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Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
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Salary: £30,190 - £32,636pa + matched pension + benefits
Job location: Home-based with countrywide travel , United Kingdom
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NEWS
National Trust plans immersive experience at Bath Assembly Rooms
POSTED 23 Nov 2022 . BY Tom Walker
Designed by John Wood the Younger in 1769, the Assembly Rooms are located in the heart of the World Heritage City of Bath Credit: National Trust
Sarner has been appointed to create a new immersive visitor experience at Bath Assembly Rooms
The attraction is owned by the National Trust and operated by Bath & North East Somerset Council
Sarner's appointment is part of plans to reinvent and re-imagine the rooms
The new attraction will take visitors along a "dynamic journey through the rich, multisensory life of Georgian Bath
The National Trust has appointed design and build practice Sarner to create a new immersive visitor experience at the iconic Bath Assembly Rooms.

Designed by John Wood the Younger in 1769, the Assembly Rooms are located in the heart of the World Heritage City of Bath, UK.

In their time, the Assembly Rooms were hugely important to the society of Georgian Bath and were known all over England as the place to be seen and entertained.

Among those to have visited the rooms were composers George Frideric Handel and Franz Joseph Haydn as well as a huge number of authors, from Samuel Johnson and Charles Dickens to Jane Austen – many of whom included the Assembly Rooms in their novels.

Owned by the National Trust and operated by Bath & North East Somerset Council, the rooms have become a very popular visitor attraction.

Sarner's appointment is part of plans to reinvent and re-imagine the rooms and to share the history of the place.

The new attraction will highlight the important role the building played in society, in a way that will "entertain and intrigue 21st-century visitors".

Sarner said the new additions will take visitors along a "dynamic journey through the rich, multisensory life of Georgian Bath".

Ed Cookson, projects director, Sarner International, said: “This is a unique opportunity to create a world-class heritage attraction that will explore the incredible story of Georgian Bath in an iconic building that was the heart of its social scene in the late 18th century.

"The new attraction will be an interactive and immersive experience that brings the history, complexity, and legacy to life for today’s local, national, and international audiences.”
RELATED STORIES
National Trust aims to become net-zero by 2030


The National Trust has revealed plans to become "net-zero" – generating 100 per cent of its energy needs on-site – by 2030.
Scheme to transform Bodmin Jail into hotel and museum attraction wins green light


Twelve Architects’ proposals to redevelop Bodmin Jail into a new hotel, visitor attraction and teaching facility have been granted planning consent following a unanimous decision by Cornwall Council.
Cornish prison attraction hopes for £12m makeover, plus hotel


The transformation of a famous former prison into a visitor centre and 63-bedroom hotel is making tracks in Bodmin, Cornwall.
MORE NEWS
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
+ More news   
 
COMPANY PROFILES
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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