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NEWS
SEVEN to open world’s first indoor Discovery Adventures centres in Saudi Arabia
POSTED 19 Jan 2023 . BY Tom Walker
The Discovery Adventures centres will integrate Discovery’s media content Credit: SEVEN
Saudi Entertainment Ventures (SEVEN) has signed an exclusive partnership agreement with Warner Bros. Discovery to bring purpose-built indoor adventures centres to the Kingdom.

The new Discovery Adventures centres will integrate Discovery’s media content and will be designed to enable young people to "be entertained and gain informed insights with educational value".

SEVEN, a wholly owned subsidiary of Saudi Arabia's Public Investment Fund (PIF), has a goal of transforming the entertainment landscape of the country.

Last year, the company revealed separate plans to invest SAR50bn (US$13.3bn) to develop 21 integrated entertainment destinations across 14 cities in Saudi Arabia.

The first Discovery Adventures centre, spanning an area of around 3,000sq m, will open in Riyadh at SEVEN’s entertainment destination, located in the Al Hamra district, and will be Discovery’s inaugural indoor adventures centre globally.

SEVEN has partnered with Mycotoo, an entertainment strategy agency and experience design specialist, to design and develop the attractions.

More Discovery Adventures centres are being planned across SEVEN’s entertainment destinations in Saudi Arabia and details of the new locations and sizes will be revealed "in due course".

Abdullah AlDawood, chair of SEVEN, said: “The arrival of Warner Bros. Discovery as a key partner to develop exclusive indoor adventures centres in our entertainment destinations marks a new milestone in the evolution of Saudi Arabia’s entertainment and reaffirms the Kingdom’s position as a leader in the entertainment sector.

"With the mandate to bring truly world-class experiences to the Kingdom, we have carefully curated distinctive Discovery experiences.

"They will add to the diverse portfolio of SEVEN’s entertainment attractions in the Kingdom which will enhance people’s lifestyles.”

Peter van Roden, SVP, Global Themed Entertainment for Warner Bros. Discovery, said: “This is the very first indoor adventures centre for Warner Bros. Discovery here in Saudi Arabia and we’re delighted to be launching it through our partnership with SEVEN.

"We are pleased that this indoor adventure featuring Discovery content will further aid in our promise to always strive to deliver experiences that we know our fans will love.”
Credit: SEVEN
Credit: SEVEN
RELATED STORIES
  SEVEN to invest US$13bn in developing entertainment destinations across Saudi Arabia


Saudi Entertainment Ventures (SEVEN), a wholly-owned subsidiary of the Kingdom's Public Investment Fund (PIF), is to invest SAR50bn (US$13.3bn) to develop 21 integrated entertainment destinations across 14 cities in Saudi Arabia.
  Dave & Buster's to enter Middle East with Al Hokair partnership


US-based amusement franchise Dave & Buster’s has revealed plans to launch sites across the Middle East.
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Natural History Museum has embarked on a project which will turn the iconic museum's London location into a biologically diverse green space.
London to get its own "Garden in the sky", as Camden Highline gets green light
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Jobs    News   Products   Magazine
NEWS
SEVEN to open world’s first indoor Discovery Adventures centres in Saudi Arabia
POSTED 19 Jan 2023 . BY Tom Walker
The Discovery Adventures centres will integrate Discovery’s media content Credit: SEVEN
Saudi Entertainment Ventures (SEVEN) has signed an exclusive partnership agreement with Warner Bros. Discovery to bring purpose-built indoor adventures centres to the Kingdom.

The new Discovery Adventures centres will integrate Discovery’s media content and will be designed to enable young people to "be entertained and gain informed insights with educational value".

SEVEN, a wholly owned subsidiary of Saudi Arabia's Public Investment Fund (PIF), has a goal of transforming the entertainment landscape of the country.

Last year, the company revealed separate plans to invest SAR50bn (US$13.3bn) to develop 21 integrated entertainment destinations across 14 cities in Saudi Arabia.

The first Discovery Adventures centre, spanning an area of around 3,000sq m, will open in Riyadh at SEVEN’s entertainment destination, located in the Al Hamra district, and will be Discovery’s inaugural indoor adventures centre globally.

SEVEN has partnered with Mycotoo, an entertainment strategy agency and experience design specialist, to design and develop the attractions.

More Discovery Adventures centres are being planned across SEVEN’s entertainment destinations in Saudi Arabia and details of the new locations and sizes will be revealed "in due course".

Abdullah AlDawood, chair of SEVEN, said: “The arrival of Warner Bros. Discovery as a key partner to develop exclusive indoor adventures centres in our entertainment destinations marks a new milestone in the evolution of Saudi Arabia’s entertainment and reaffirms the Kingdom’s position as a leader in the entertainment sector.

"With the mandate to bring truly world-class experiences to the Kingdom, we have carefully curated distinctive Discovery experiences.

"They will add to the diverse portfolio of SEVEN’s entertainment attractions in the Kingdom which will enhance people’s lifestyles.”

Peter van Roden, SVP, Global Themed Entertainment for Warner Bros. Discovery, said: “This is the very first indoor adventures centre for Warner Bros. Discovery here in Saudi Arabia and we’re delighted to be launching it through our partnership with SEVEN.

"We are pleased that this indoor adventure featuring Discovery content will further aid in our promise to always strive to deliver experiences that we know our fans will love.”
Credit: SEVEN
Credit: SEVEN
RELATED STORIES
SEVEN to invest US$13bn in developing entertainment destinations across Saudi Arabia


Saudi Entertainment Ventures (SEVEN), a wholly-owned subsidiary of the Kingdom's Public Investment Fund (PIF), is to invest SAR50bn (US$13.3bn) to develop 21 integrated entertainment destinations across 14 cities in Saudi Arabia.
Dave & Buster's to enter Middle East with Al Hokair partnership


US-based amusement franchise Dave & Buster’s has revealed plans to launch sites across the Middle East.
MORE NEWS
Disney hints at new gate for Walt Disney World as part of Lake Nona campus development
Disney has filed a planning application that kickstarts the group's plans to create a future regional campus and HQ in Florida, US.
London's Natural History Museum works with Thoughtworks and Amazon Web Services on Urban Nature project
Natural History Museum has embarked on a project which will turn the iconic museum's London location into a biologically diverse green space.
London to get its own "Garden in the sky", as Camden Highline gets green light
Planning approval has been granted for Camden Highline, a project to transform a section of disused railway into a new elevated urban park for London.
Continuum Attractions takes over Loch Ness attraction and pledge £1.5m investment
Continuum Attractions has acquired The Loch Ness Centre and Exhibition near Inverness, Scotland, UK.
Esbjerg’s landmark maritime center, designed by WERK Arkitekter and Snøhetta, opens to the public
A new landmark maritime centre has opened to the public in Esbjerg, Denmark.
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COMPANY PROFILES
FORREC Ltd

We create guest experiences others don’t, masterplan like no one else can, and give the world’s bi [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
+ More profiles  
FEATURED SUPPLIER

Behind the Scenes of IAAPA Expo 2022 with Michael Shelton
There is no place like IAAPA Expo, it’s the place to take in the most exciting sights, smells, tastes, and sensations that will take your career and attraction to new heights! The excitement, energy and opportunity are palpable. [more...]
VIDEO GALLERY

Red Raion TV - Testimonial: Leolandia
When you work in the Attractions Industry, there’s nothing better than seeing that dreamy look in the eyes of the people who have just tried your attraction. Find out more...
More videos:
Testimonial Richard Needham - SimEx-Iwerks Entertainment – Red Raion
ProSlide's all-in-one waterplay entertainment center – Proslide Tech Inc
Red Raion Showreel 2022 – Red Raion
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

05-06 Mar 2023

CryoCON 2023

Renaissance at Plano Legacy West Hotel, Dallas, United States
10-12 May 2023

Asia Pool & Spa Expo

China Import & Export Fair Complex, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2023

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