The Tourism Alliance has appointed Ken Robinson as its new chair.

Robinson, who also chairs the Tourism Society Think Tank, will take over the one-year role from previous chair Bob Cotton.

Robinson was awarded a CBE for services to tourism in the UK in 1997.

Bob Cotton, who is retiring from the post, said: "I am delighted that Ken has agreed to take over this very important role - his very extensive knowledge of the tourism sector will be extremely valuable in working with the government to ensure that the industry plays a full part in providing the employment and growth opportunities that the UK needs to work its way out of the current recession."