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NEWS
Retrain to Retain job retention scheme to help 25,000 fitness and sports professionals after tough year
POSTED 19 May 2021 . BY Tom Walker
Retrain to Retain will be administered by CIMSPA and partners including UK Coaching and EMD UK Credit: Sport England
A new job retention scheme, backed by National Lottery funding, has been launched to support fitness and sports professionals in England.

Retrain to Retain is designed to support up to 25,000 fitness and sports coaches who’ve have had to find work outside the sector during the COVID-19 pandemic and will prioritise those working in areas of economic deprivation or supporting under-represented groups.

Sport England is investing £5m in the programme, which will provide training, resources, and tools to help coaches and fitness professionals return to work.

It will also offer support up to 5,000 self-employed people or micro-businesses and more than 500 employers to reopen their businesses, by reducing the cost of operation and addressing skills shortages by funding the costs of essential training.

Retrain to Retain will be administered by CIMSPA and a consortium of partners, including UK Coaching and EMD UK.

It will include funding professional accreditations and insurance, investing in specific training programmes and courses and offer access to a wide range of additional resources such as a ‘Workforce Support Line’ and a skills and employability network.

It will also establish an online community of learning which will include blogs, podcasts, advice, and factsheets.

Tara Dillon, chief executive of CIMSPA, said Retrain to Retain will be a major boost to the sport and physical activity workforce, enabling many thousands of professionals to stay in, or return to, the sector.

“From sports coaches to personal trainers, swimming teachers and group exercise instructors, this highly skilled workforce has a vital role in keeping the nation physically and mentally healthy as we emerge from COVID-19,” Dillon said.

Around 30 per cent of sports and fitness coaches are self-employed, with 71 per cent of them having had to find alternative work to ensure income during the pandemic.

Tim Hollingsworth, Sport England CEO, said Retrain to Retain would support a professional workforce who have helped other people to be physically active, but have had to step away from their roles due to the pandemic.

“While it’s been fantastic to see people embrace the return and reopening of sport and physical activity, we must ensure that the sports and fitness professionals who make so much of that happen are supported in every way possible,” Hollingsworth said.

“It has been an extremely tough year for this part of our workforce, and I am delighted we’re able to confirm this investment and this programme as part of our ongoing COVID-19 recovery work.”
RELATED STORIES
  New online Active Recovery Hub to help get children active


Sport England has teamed up with Youth Sport Trust to develop a new online resource designed to help more children become physically active.
  FEATURE: The Health Agenda: Talking point – Healthy collaboration


The pandemic has highlighted the fitness sector’s role in protecting the health service. How can the industry make the most of this opportunity?
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NEWS
Retrain to Retain job retention scheme to help 25,000 fitness and sports professionals after tough year
POSTED 19 May 2021 . BY Tom Walker
Retrain to Retain will be administered by CIMSPA and partners including UK Coaching and EMD UK Credit: Sport England
A new job retention scheme, backed by National Lottery funding, has been launched to support fitness and sports professionals in England.

Retrain to Retain is designed to support up to 25,000 fitness and sports coaches who’ve have had to find work outside the sector during the COVID-19 pandemic and will prioritise those working in areas of economic deprivation or supporting under-represented groups.

Sport England is investing £5m in the programme, which will provide training, resources, and tools to help coaches and fitness professionals return to work.

It will also offer support up to 5,000 self-employed people or micro-businesses and more than 500 employers to reopen their businesses, by reducing the cost of operation and addressing skills shortages by funding the costs of essential training.

Retrain to Retain will be administered by CIMSPA and a consortium of partners, including UK Coaching and EMD UK.

It will include funding professional accreditations and insurance, investing in specific training programmes and courses and offer access to a wide range of additional resources such as a ‘Workforce Support Line’ and a skills and employability network.

It will also establish an online community of learning which will include blogs, podcasts, advice, and factsheets.

Tara Dillon, chief executive of CIMSPA, said Retrain to Retain will be a major boost to the sport and physical activity workforce, enabling many thousands of professionals to stay in, or return to, the sector.

“From sports coaches to personal trainers, swimming teachers and group exercise instructors, this highly skilled workforce has a vital role in keeping the nation physically and mentally healthy as we emerge from COVID-19,” Dillon said.

Around 30 per cent of sports and fitness coaches are self-employed, with 71 per cent of them having had to find alternative work to ensure income during the pandemic.

Tim Hollingsworth, Sport England CEO, said Retrain to Retain would support a professional workforce who have helped other people to be physically active, but have had to step away from their roles due to the pandemic.

“While it’s been fantastic to see people embrace the return and reopening of sport and physical activity, we must ensure that the sports and fitness professionals who make so much of that happen are supported in every way possible,” Hollingsworth said.

“It has been an extremely tough year for this part of our workforce, and I am delighted we’re able to confirm this investment and this programme as part of our ongoing COVID-19 recovery work.”
RELATED STORIES
New online Active Recovery Hub to help get children active


Sport England has teamed up with Youth Sport Trust to develop a new online resource designed to help more children become physically active.
FEATURE: The Health Agenda: Talking point – Healthy collaboration


The pandemic has highlighted the fitness sector’s role in protecting the health service. How can the industry make the most of this opportunity?
MORE NEWS
London Museum makes destination dining part of the attraction
London Museum will open four new food and drink destinations when it launches its new home at Smithfield on 28 November, making hospitality a central part of the visitor experience at one of the capital's biggest cultural openings of the year.
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
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COMPANY PROFILES
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
 


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Tel: +44 (0)1462 431385

©Cybertrek 2026

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