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NEWS
Retrain to Retain job retention scheme to help 25,000 fitness and sports professionals after tough year
POSTED 19 May 2021 . BY Tom Walker
Retrain to Retain will be administered by CIMSPA and partners including UK Coaching and EMD UK Credit: Sport England
A new job retention scheme, backed by National Lottery funding, has been launched to support fitness and sports professionals in England.

Retrain to Retain is designed to support up to 25,000 fitness and sports coaches who’ve have had to find work outside the sector during the COVID-19 pandemic and will prioritise those working in areas of economic deprivation or supporting under-represented groups.

Sport England is investing £5m in the programme, which will provide training, resources, and tools to help coaches and fitness professionals return to work.

It will also offer support up to 5,000 self-employed people or micro-businesses and more than 500 employers to reopen their businesses, by reducing the cost of operation and addressing skills shortages by funding the costs of essential training.

Retrain to Retain will be administered by CIMSPA and a consortium of partners, including UK Coaching and EMD UK.

It will include funding professional accreditations and insurance, investing in specific training programmes and courses and offer access to a wide range of additional resources such as a ‘Workforce Support Line’ and a skills and employability network.

It will also establish an online community of learning which will include blogs, podcasts, advice, and factsheets.

Tara Dillon, chief executive of CIMSPA, said Retrain to Retain will be a major boost to the sport and physical activity workforce, enabling many thousands of professionals to stay in, or return to, the sector.

“From sports coaches to personal trainers, swimming teachers and group exercise instructors, this highly skilled workforce has a vital role in keeping the nation physically and mentally healthy as we emerge from COVID-19,” Dillon said.

Around 30 per cent of sports and fitness coaches are self-employed, with 71 per cent of them having had to find alternative work to ensure income during the pandemic.

Tim Hollingsworth, Sport England CEO, said Retrain to Retain would support a professional workforce who have helped other people to be physically active, but have had to step away from their roles due to the pandemic.

“While it’s been fantastic to see people embrace the return and reopening of sport and physical activity, we must ensure that the sports and fitness professionals who make so much of that happen are supported in every way possible,” Hollingsworth said.

“It has been an extremely tough year for this part of our workforce, and I am delighted we’re able to confirm this investment and this programme as part of our ongoing COVID-19 recovery work.”
RELATED STORIES
  New online Active Recovery Hub to help get children active


Sport England has teamed up with Youth Sport Trust to develop a new online resource designed to help more children become physically active.
  FEATURE: The Health Agenda: Talking point – Healthy collaboration


The pandemic has highlighted the fitness sector’s role in protecting the health service. How can the industry make the most of this opportunity?
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Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
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NEWS
Retrain to Retain job retention scheme to help 25,000 fitness and sports professionals after tough year
POSTED 19 May 2021 . BY Tom Walker
Retrain to Retain will be administered by CIMSPA and partners including UK Coaching and EMD UK Credit: Sport England
A new job retention scheme, backed by National Lottery funding, has been launched to support fitness and sports professionals in England.

Retrain to Retain is designed to support up to 25,000 fitness and sports coaches who’ve have had to find work outside the sector during the COVID-19 pandemic and will prioritise those working in areas of economic deprivation or supporting under-represented groups.

Sport England is investing £5m in the programme, which will provide training, resources, and tools to help coaches and fitness professionals return to work.

It will also offer support up to 5,000 self-employed people or micro-businesses and more than 500 employers to reopen their businesses, by reducing the cost of operation and addressing skills shortages by funding the costs of essential training.

Retrain to Retain will be administered by CIMSPA and a consortium of partners, including UK Coaching and EMD UK.

It will include funding professional accreditations and insurance, investing in specific training programmes and courses and offer access to a wide range of additional resources such as a ‘Workforce Support Line’ and a skills and employability network.

It will also establish an online community of learning which will include blogs, podcasts, advice, and factsheets.

Tara Dillon, chief executive of CIMSPA, said Retrain to Retain will be a major boost to the sport and physical activity workforce, enabling many thousands of professionals to stay in, or return to, the sector.

“From sports coaches to personal trainers, swimming teachers and group exercise instructors, this highly skilled workforce has a vital role in keeping the nation physically and mentally healthy as we emerge from COVID-19,” Dillon said.

Around 30 per cent of sports and fitness coaches are self-employed, with 71 per cent of them having had to find alternative work to ensure income during the pandemic.

Tim Hollingsworth, Sport England CEO, said Retrain to Retain would support a professional workforce who have helped other people to be physically active, but have had to step away from their roles due to the pandemic.

“While it’s been fantastic to see people embrace the return and reopening of sport and physical activity, we must ensure that the sports and fitness professionals who make so much of that happen are supported in every way possible,” Hollingsworth said.

“It has been an extremely tough year for this part of our workforce, and I am delighted we’re able to confirm this investment and this programme as part of our ongoing COVID-19 recovery work.”
RELATED STORIES
New online Active Recovery Hub to help get children active


Sport England has teamed up with Youth Sport Trust to develop a new online resource designed to help more children become physically active.
FEATURE: The Health Agenda: Talking point – Healthy collaboration


The pandemic has highlighted the fitness sector’s role in protecting the health service. How can the industry make the most of this opportunity?
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
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+ More news   
 
COMPANY PROFILES
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS