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NEWS
Revealed: Brand new images of London's Olympic cultural legacy project
POSTED 27 Jul 2016 . BY Kim Megson
A series of new facilities are being designed by architecture studios Allies and Morrison, O’Donnell + Tuomey and Arquitecturia for the waterfront in the Queen Elizabeth Olympic Park Credit: London Legacy Corporation
In a few short years we will see not only a new cultural and education district in east London with some of the world’s leading institutions sitting in the heart of the Park
– Rosanna Lawes, London Legacy Corporation
Images released today (27 July) have given a first proper look at how the cultural attractions planned for London’s Stratford Waterfront are set to look.

Architecture studios Allies and Morrison, O’Donnell + Tuomey and Arquitecturia are designing a series of new facilities for the waterfront in the Queen Elizabeth Olympic Park as part of the Olympicopolis cultural and educational development.

The new renderings reveal how the following three venues are set to look:

• A new outpost for the Victoria & Albert Museum – which will share an exhibition space with Smithsonian Institute. The 18,000sq m (193,750sq ft) museum will explore art and design in the digital age.

• A new branch of London's Sadler's Wells to include a 550-seat theatre and hip hop academy.

• A new College of Fashion campus for the University of the Art’s London, which will provide education and display space for 6,500 students.

An outline planning application for the waterfront is expected to be submitted in December 2016. Building work is expected to begin in 2018 with the site due to open in 2020/21.

According to the London Legacy Development Corporation, the scheme will create around 3,000 jobs, attract 1.5 million visitors a year and deliver a £2.8bn (US$3.7bn, €3.3bn) boost to the surrounding economy.

The corporation’s executive regeneration director, Rosanna Lawes, said: “In a few short years we will see not only a new cultural and education district in east London with some of the world’s leading institutions sitting in the heart of the Park, but new neighbourhoods and business districts and hugely successful sporting venues delivering on the legacy promises made for the 2012 Games.

“This is the perfect illustration of how London is open, and will remain so.”
The development is part of the Olympicopolis cultural and educational development in London Credit: London Legacy Corporation
The new V&A outpost will be dedicated to art in the digital age Credit: London Legacy Corporation
The V&A will be a jutting, polygonal building with brick exteriors Credit: London Legacy Corporation
The new Sadler's Wells branch will include a hip hop academy Credit: London Legacy Corporation
PROJECT PROFILE:

Olympicopolis
Billed as the ‘Olympicopolis’, the project will be situated on the former 2012 Olympics site showcasing London’s ‘exceptional art, dance, history, craft, science, technology and cutting edge design’. Several high profile partners are involved in the scheme so far including; The Victoria and Albert Museum, Sadler’s Wells dance theatre and University of the Arts London. University College London will also be building a new campus adjacent to the Stratford Waterfront site. _____________________________________ The US-based Smithsonian Institute is working to finalise a deal to open its first international location at site of the former Olympic Stadium in London.

Location: United Kingdom
Budget: £400m

RELATED STORIES
  Smithsonian and V&A partner for London Olympicopolis site


The Smithsonian Institute is teaming up with the V&A Museum to create a collaborative permanent exhibition space at London’s Olympicopolis site.
  Smithsonian stalls on Olympicopolis plans while British Museum considers satellite site


While the Smithsonian is stalling on plans to move to London’s Olympicopolis site, the British Museum is looking at the possibility of a satellite site at the upcoming cultural hub.
  New images of London's Olympicopolis revealed


New images have been released of the ambitious Olympicopolis cultural development planned for London’s Queen Elizabeth Olympic Park.
  £400m ‘Olympicopolis’ design competition now open


Mayor of London Boris Johnson, has opened a major design competition for a new £400m (US$650m, €503m) educational and cultural quarter at the Queen Elizabeth Olympic Park, east London.
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Jobs    News   Products   Magazine   Subscribe
NEWS
Revealed: Brand new images of London's Olympic cultural legacy project
POSTED 27 Jul 2016 . BY Kim Megson
A series of new facilities are being designed by architecture studios Allies and Morrison, O’Donnell + Tuomey and Arquitecturia for the waterfront in the Queen Elizabeth Olympic Park Credit: London Legacy Corporation
In a few short years we will see not only a new cultural and education district in east London with some of the world’s leading institutions sitting in the heart of the Park
– Rosanna Lawes, London Legacy Corporation
Images released today (27 July) have given a first proper look at how the cultural attractions planned for London’s Stratford Waterfront are set to look.

Architecture studios Allies and Morrison, O’Donnell + Tuomey and Arquitecturia are designing a series of new facilities for the waterfront in the Queen Elizabeth Olympic Park as part of the Olympicopolis cultural and educational development.

The new renderings reveal how the following three venues are set to look:

• A new outpost for the Victoria & Albert Museum – which will share an exhibition space with Smithsonian Institute. The 18,000sq m (193,750sq ft) museum will explore art and design in the digital age.

• A new branch of London's Sadler's Wells to include a 550-seat theatre and hip hop academy.

• A new College of Fashion campus for the University of the Art’s London, which will provide education and display space for 6,500 students.

An outline planning application for the waterfront is expected to be submitted in December 2016. Building work is expected to begin in 2018 with the site due to open in 2020/21.

According to the London Legacy Development Corporation, the scheme will create around 3,000 jobs, attract 1.5 million visitors a year and deliver a £2.8bn (US$3.7bn, €3.3bn) boost to the surrounding economy.

The corporation’s executive regeneration director, Rosanna Lawes, said: “In a few short years we will see not only a new cultural and education district in east London with some of the world’s leading institutions sitting in the heart of the Park, but new neighbourhoods and business districts and hugely successful sporting venues delivering on the legacy promises made for the 2012 Games.

“This is the perfect illustration of how London is open, and will remain so.”
The development is part of the Olympicopolis cultural and educational development in London Credit: London Legacy Corporation
The new V&A outpost will be dedicated to art in the digital age Credit: London Legacy Corporation
The V&A will be a jutting, polygonal building with brick exteriors Credit: London Legacy Corporation
The new Sadler's Wells branch will include a hip hop academy Credit: London Legacy Corporation
RELATED STORIES
Smithsonian and V&A partner for London Olympicopolis site


The Smithsonian Institute is teaming up with the V&A Museum to create a collaborative permanent exhibition space at London’s Olympicopolis site.
Smithsonian stalls on Olympicopolis plans while British Museum considers satellite site


While the Smithsonian is stalling on plans to move to London’s Olympicopolis site, the British Museum is looking at the possibility of a satellite site at the upcoming cultural hub.
New images of London's Olympicopolis revealed


New images have been released of the ambitious Olympicopolis cultural development planned for London’s Queen Elizabeth Olympic Park.
£400m ‘Olympicopolis’ design competition now open


Mayor of London Boris Johnson, has opened a major design competition for a new £400m (US$650m, €503m) educational and cultural quarter at the Queen Elizabeth Olympic Park, east London.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
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COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS