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NEWS
Revealed: Brand new images of London's Olympic cultural legacy project
POSTED 27 Jul 2016 . BY Kim Megson
A series of new facilities are being designed by architecture studios Allies and Morrison, O’Donnell + Tuomey and Arquitecturia for the waterfront in the Queen Elizabeth Olympic Park Credit: London Legacy Corporation
In a few short years we will see not only a new cultural and education district in east London with some of the world’s leading institutions sitting in the heart of the Park
– Rosanna Lawes, London Legacy Corporation
Images released today (27 July) have given a first proper look at how the cultural attractions planned for London’s Stratford Waterfront are set to look.

Architecture studios Allies and Morrison, O’Donnell + Tuomey and Arquitecturia are designing a series of new facilities for the waterfront in the Queen Elizabeth Olympic Park as part of the Olympicopolis cultural and educational development.

The new renderings reveal how the following three venues are set to look:

• A new outpost for the Victoria & Albert Museum – which will share an exhibition space with Smithsonian Institute. The 18,000sq m (193,750sq ft) museum will explore art and design in the digital age.

• A new branch of London's Sadler's Wells to include a 550-seat theatre and hip hop academy.

• A new College of Fashion campus for the University of the Art’s London, which will provide education and display space for 6,500 students.

An outline planning application for the waterfront is expected to be submitted in December 2016. Building work is expected to begin in 2018 with the site due to open in 2020/21.

According to the London Legacy Development Corporation, the scheme will create around 3,000 jobs, attract 1.5 million visitors a year and deliver a £2.8bn (US$3.7bn, €3.3bn) boost to the surrounding economy.

The corporation’s executive regeneration director, Rosanna Lawes, said: “In a few short years we will see not only a new cultural and education district in east London with some of the world’s leading institutions sitting in the heart of the Park, but new neighbourhoods and business districts and hugely successful sporting venues delivering on the legacy promises made for the 2012 Games.

“This is the perfect illustration of how London is open, and will remain so.”
The development is part of the Olympicopolis cultural and educational development in London Credit: London Legacy Corporation
The new V&A outpost will be dedicated to art in the digital age Credit: London Legacy Corporation
The V&A will be a jutting, polygonal building with brick exteriors Credit: London Legacy Corporation
The new Sadler's Wells branch will include a hip hop academy Credit: London Legacy Corporation
PROJECT PROFILE:

Olympicopolis
Billed as the ‘Olympicopolis’, the project will be situated on the former 2012 Olympics site showcasing London’s ‘exceptional art, dance, history, craft, science, technology and cutting edge design’. Several high profile partners are involved in the scheme so far including; The Victoria and Albert Museum, Sadler’s Wells dance theatre and University of the Arts London. University College London will also be building a new campus adjacent to the Stratford Waterfront site. _____________________________________ The US-based Smithsonian Institute is working to finalise a deal to open its first international location at site of the former Olympic Stadium in London.

Location: United Kingdom
Budget: £400m

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While the Smithsonian is stalling on plans to move to London’s Olympicopolis site, the British Museum is looking at the possibility of a satellite site at the upcoming cultural hub.
  New images of London's Olympicopolis revealed


New images have been released of the ambitious Olympicopolis cultural development planned for London’s Queen Elizabeth Olympic Park.
  £400m ‘Olympicopolis’ design competition now open


Mayor of London Boris Johnson, has opened a major design competition for a new £400m (US$650m, €503m) educational and cultural quarter at the Queen Elizabeth Olympic Park, east London.
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NEWS
Revealed: Brand new images of London's Olympic cultural legacy project
POSTED 27 Jul 2016 . BY Kim Megson
A series of new facilities are being designed by architecture studios Allies and Morrison, O’Donnell + Tuomey and Arquitecturia for the waterfront in the Queen Elizabeth Olympic Park Credit: London Legacy Corporation
In a few short years we will see not only a new cultural and education district in east London with some of the world’s leading institutions sitting in the heart of the Park
– Rosanna Lawes, London Legacy Corporation
Images released today (27 July) have given a first proper look at how the cultural attractions planned for London’s Stratford Waterfront are set to look.

Architecture studios Allies and Morrison, O’Donnell + Tuomey and Arquitecturia are designing a series of new facilities for the waterfront in the Queen Elizabeth Olympic Park as part of the Olympicopolis cultural and educational development.

The new renderings reveal how the following three venues are set to look:

• A new outpost for the Victoria & Albert Museum – which will share an exhibition space with Smithsonian Institute. The 18,000sq m (193,750sq ft) museum will explore art and design in the digital age.

• A new branch of London's Sadler's Wells to include a 550-seat theatre and hip hop academy.

• A new College of Fashion campus for the University of the Art’s London, which will provide education and display space for 6,500 students.

An outline planning application for the waterfront is expected to be submitted in December 2016. Building work is expected to begin in 2018 with the site due to open in 2020/21.

According to the London Legacy Development Corporation, the scheme will create around 3,000 jobs, attract 1.5 million visitors a year and deliver a £2.8bn (US$3.7bn, €3.3bn) boost to the surrounding economy.

The corporation’s executive regeneration director, Rosanna Lawes, said: “In a few short years we will see not only a new cultural and education district in east London with some of the world’s leading institutions sitting in the heart of the Park, but new neighbourhoods and business districts and hugely successful sporting venues delivering on the legacy promises made for the 2012 Games.

“This is the perfect illustration of how London is open, and will remain so.”
The development is part of the Olympicopolis cultural and educational development in London Credit: London Legacy Corporation
The new V&A outpost will be dedicated to art in the digital age Credit: London Legacy Corporation
The V&A will be a jutting, polygonal building with brick exteriors Credit: London Legacy Corporation
The new Sadler's Wells branch will include a hip hop academy Credit: London Legacy Corporation
RELATED STORIES
Smithsonian and V&A partner for London Olympicopolis site


The Smithsonian Institute is teaming up with the V&A Museum to create a collaborative permanent exhibition space at London’s Olympicopolis site.
Smithsonian stalls on Olympicopolis plans while British Museum considers satellite site


While the Smithsonian is stalling on plans to move to London’s Olympicopolis site, the British Museum is looking at the possibility of a satellite site at the upcoming cultural hub.
New images of London's Olympicopolis revealed


New images have been released of the ambitious Olympicopolis cultural development planned for London’s Queen Elizabeth Olympic Park.
£400m ‘Olympicopolis’ design competition now open


Mayor of London Boris Johnson, has opened a major design competition for a new £400m (US$650m, €503m) educational and cultural quarter at the Queen Elizabeth Olympic Park, east London.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
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COMPANY PROFILES
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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