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New images of London's Olympicopolis revealed
POSTED 08 Mar 2016 . BY Kim Megson
Olympicolpolis is situated next to Zaha Hadid’s London Aquatics Centre and close to Anish Kapoor’s ArcelorMittal Orbit Credit: Queen Elizabeth Olympic Park
New images have been released of the ambitious Olympicopolis cultural development planned for London’s Queen Elizabeth Olympic Park.

A selection of renderings and models show the scheme’s main leisure institutions located on Stratford Waterfront, including a new V&A museum, a Smithsonian gallery and a 600-capacity theatre and hip hop academy.

Olympicopolis – which is a legacy project inspired by the successful London 2012 Olympic and Paralympic Games – has been designed by an architectural team led by British practice Allies and Morrison and including RIBA Royal Gold Medal winners O’Donnell and Tuomey and Spanish firm Arquitecturia.

The waterfront site, which is situated next to Zaha Hadid’s London Aquatics Centre and close to Anish Kapoor’s ArcelorMittal Orbit, will provide a home for the following cultural facilities:

- A new venue for the Sadler’s Wells Theatre, designed to serve contemporary dance-makers and its growing audiences. The space will include a 600-seat theatre, facilities for a choreographic school and a hip hop academy and “flexible ‘making’ spaces for research, development and production of dance work.”

- V&A East, a new museum from The Victoria and Albert Museum to showcase its collections of design, art, architecture and performance. It has been designed as “a new kind of civic building weaving together spaces for collections, learning, contemporary design practice, conservation and research, with public participation at its heart.”

- The first permanent Smithsonian Institution museum outside of the United States.

- A new home for the London College of Fashion, run by the University of London Arts.

The new images show, from left to right, two residential towers followed by the college, the Smithsonian space, Sadler’s Wells and finally the V&A East.

Outline planning application for the scheme is expected to be submitted in December 2016. Building work is due to start in 2018 and the waterfront is scheduled to open in 2020/21.

“Our tremendously exciting plans to create a world class education and cultural district on Queen Elizabeth Olympic Park are moving forward in leaps and bounds,” said David Goldstone, chief executive of the London Legacy Development Corporation.

“These new images really start to give life to the project; which will help create new jobs, provide a huge boost to the east London economy as well as attracting an additional 1.5 million visitors to the Park.”
The new images show how the design of the ambitious cultural quarter is developing Credit: Queen Elizabeth Olympic Park
From left to right: Two residential towers, UAL's London College of Fashion, the Smithsonian, Sadler’s Wells theatre and the V&A East Credit: Queen Elizabeth Olympic Park
The scheme has been designed by Allies and Morrison, O’Donnell and Tuomey and Arquitecturia Credit: Queen Elizabeth Olympic Park
Outline planning application for the scheme is expected to be submitted in December 2016, with construction hopes to start in 2018 Credit: Queen Elizabeth Olympic Park
PROJECT PROFILE:

Olympicopolis
Billed as the ‘Olympicopolis’, the project will be situated on the former 2012 Olympics site showcasing London’s ‘exceptional art, dance, history, craft, science, technology and cutting edge design’. Several high profile partners are involved in the scheme so far including; The Victoria and Albert Museum, Sadler’s Wells dance theatre and University of the Arts London. University College London will also be building a new campus adjacent to the Stratford Waterfront site. _____________________________________ The US-based Smithsonian Institute is working to finalise a deal to open its first international location at site of the former Olympic Stadium in London.

Location: United Kingdom
Budget: £400m

RELATED STORIES
  Smithsonian planning first international site at London's Olympic Park


The US-based Smithsonian Institute is working to finalise a deal to open its first international location at site of the former Olympic Stadium in London.
  Haworth Tompkins in the running for ‘Olympicopolis’ project


A host of leading architecture practices feature on the shortlist – revealed today (12 December) – for the competition to design a culture and education quarter at Queen Elizabeth Olympic Park in London.
  £400m ‘Olympicopolis’ design competition now open


Mayor of London Boris Johnson, has opened a major design competition for a new £400m (US$650m, €503m) educational and cultural quarter at the Queen Elizabeth Olympic Park, east London.
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NEWS
New images of London's Olympicopolis revealed
POSTED 08 Mar 2016 . BY Kim Megson
Olympicolpolis is situated next to Zaha Hadid’s London Aquatics Centre and close to Anish Kapoor’s ArcelorMittal Orbit Credit: Queen Elizabeth Olympic Park
New images have been released of the ambitious Olympicopolis cultural development planned for London’s Queen Elizabeth Olympic Park.

A selection of renderings and models show the scheme’s main leisure institutions located on Stratford Waterfront, including a new V&A museum, a Smithsonian gallery and a 600-capacity theatre and hip hop academy.

Olympicopolis – which is a legacy project inspired by the successful London 2012 Olympic and Paralympic Games – has been designed by an architectural team led by British practice Allies and Morrison and including RIBA Royal Gold Medal winners O’Donnell and Tuomey and Spanish firm Arquitecturia.

The waterfront site, which is situated next to Zaha Hadid’s London Aquatics Centre and close to Anish Kapoor’s ArcelorMittal Orbit, will provide a home for the following cultural facilities:

- A new venue for the Sadler’s Wells Theatre, designed to serve contemporary dance-makers and its growing audiences. The space will include a 600-seat theatre, facilities for a choreographic school and a hip hop academy and “flexible ‘making’ spaces for research, development and production of dance work.”

- V&A East, a new museum from The Victoria and Albert Museum to showcase its collections of design, art, architecture and performance. It has been designed as “a new kind of civic building weaving together spaces for collections, learning, contemporary design practice, conservation and research, with public participation at its heart.”

- The first permanent Smithsonian Institution museum outside of the United States.

- A new home for the London College of Fashion, run by the University of London Arts.

The new images show, from left to right, two residential towers followed by the college, the Smithsonian space, Sadler’s Wells and finally the V&A East.

Outline planning application for the scheme is expected to be submitted in December 2016. Building work is due to start in 2018 and the waterfront is scheduled to open in 2020/21.

“Our tremendously exciting plans to create a world class education and cultural district on Queen Elizabeth Olympic Park are moving forward in leaps and bounds,” said David Goldstone, chief executive of the London Legacy Development Corporation.

“These new images really start to give life to the project; which will help create new jobs, provide a huge boost to the east London economy as well as attracting an additional 1.5 million visitors to the Park.”
The new images show how the design of the ambitious cultural quarter is developing Credit: Queen Elizabeth Olympic Park
From left to right: Two residential towers, UAL's London College of Fashion, the Smithsonian, Sadler’s Wells theatre and the V&A East Credit: Queen Elizabeth Olympic Park
The scheme has been designed by Allies and Morrison, O’Donnell and Tuomey and Arquitecturia Credit: Queen Elizabeth Olympic Park
Outline planning application for the scheme is expected to be submitted in December 2016, with construction hopes to start in 2018 Credit: Queen Elizabeth Olympic Park
RELATED STORIES
Smithsonian planning first international site at London's Olympic Park


The US-based Smithsonian Institute is working to finalise a deal to open its first international location at site of the former Olympic Stadium in London.
Haworth Tompkins in the running for ‘Olympicopolis’ project


A host of leading architecture practices feature on the shortlist – revealed today (12 December) – for the competition to design a culture and education quarter at Queen Elizabeth Olympic Park in London.
£400m ‘Olympicopolis’ design competition now open


Mayor of London Boris Johnson, has opened a major design competition for a new £400m (US$650m, €503m) educational and cultural quarter at the Queen Elizabeth Olympic Park, east London.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
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COMPANY PROFILES
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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