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NEWS
New images of London's Olympicopolis revealed
POSTED 08 Mar 2016 . BY Kim Megson
Olympicolpolis is situated next to Zaha Hadid’s London Aquatics Centre and close to Anish Kapoor’s ArcelorMittal Orbit Credit: Queen Elizabeth Olympic Park
New images have been released of the ambitious Olympicopolis cultural development planned for London’s Queen Elizabeth Olympic Park.

A selection of renderings and models show the scheme’s main leisure institutions located on Stratford Waterfront, including a new V&A museum, a Smithsonian gallery and a 600-capacity theatre and hip hop academy.

Olympicopolis – which is a legacy project inspired by the successful London 2012 Olympic and Paralympic Games – has been designed by an architectural team led by British practice Allies and Morrison and including RIBA Royal Gold Medal winners O’Donnell and Tuomey and Spanish firm Arquitecturia.

The waterfront site, which is situated next to Zaha Hadid’s London Aquatics Centre and close to Anish Kapoor’s ArcelorMittal Orbit, will provide a home for the following cultural facilities:

- A new venue for the Sadler’s Wells Theatre, designed to serve contemporary dance-makers and its growing audiences. The space will include a 600-seat theatre, facilities for a choreographic school and a hip hop academy and “flexible ‘making’ spaces for research, development and production of dance work.”

- V&A East, a new museum from The Victoria and Albert Museum to showcase its collections of design, art, architecture and performance. It has been designed as “a new kind of civic building weaving together spaces for collections, learning, contemporary design practice, conservation and research, with public participation at its heart.”

- The first permanent Smithsonian Institution museum outside of the United States.

- A new home for the London College of Fashion, run by the University of London Arts.

The new images show, from left to right, two residential towers followed by the college, the Smithsonian space, Sadler’s Wells and finally the V&A East.

Outline planning application for the scheme is expected to be submitted in December 2016. Building work is due to start in 2018 and the waterfront is scheduled to open in 2020/21.

“Our tremendously exciting plans to create a world class education and cultural district on Queen Elizabeth Olympic Park are moving forward in leaps and bounds,” said David Goldstone, chief executive of the London Legacy Development Corporation.

“These new images really start to give life to the project; which will help create new jobs, provide a huge boost to the east London economy as well as attracting an additional 1.5 million visitors to the Park.”
The new images show how the design of the ambitious cultural quarter is developing Credit: Queen Elizabeth Olympic Park
From left to right: Two residential towers, UAL's London College of Fashion, the Smithsonian, Sadler’s Wells theatre and the V&A East Credit: Queen Elizabeth Olympic Park
The scheme has been designed by Allies and Morrison, O’Donnell and Tuomey and Arquitecturia Credit: Queen Elizabeth Olympic Park
Outline planning application for the scheme is expected to be submitted in December 2016, with construction hopes to start in 2018 Credit: Queen Elizabeth Olympic Park
PROJECT PROFILE:

Olympicopolis
Billed as the ‘Olympicopolis’, the project will be situated on the former 2012 Olympics site showcasing London’s ‘exceptional art, dance, history, craft, science, technology and cutting edge design’. Several high profile partners are involved in the scheme so far including; The Victoria and Albert Museum, Sadler’s Wells dance theatre and University of the Arts London. University College London will also be building a new campus adjacent to the Stratford Waterfront site. _____________________________________ The US-based Smithsonian Institute is working to finalise a deal to open its first international location at site of the former Olympic Stadium in London.

Location: United Kingdom
Budget: £400m

RELATED STORIES
  Smithsonian planning first international site at London's Olympic Park


The US-based Smithsonian Institute is working to finalise a deal to open its first international location at site of the former Olympic Stadium in London.
  Haworth Tompkins in the running for ‘Olympicopolis’ project


A host of leading architecture practices feature on the shortlist – revealed today (12 December) – for the competition to design a culture and education quarter at Queen Elizabeth Olympic Park in London.
  £400m ‘Olympicopolis’ design competition now open


Mayor of London Boris Johnson, has opened a major design competition for a new £400m (US$650m, €503m) educational and cultural quarter at the Queen Elizabeth Olympic Park, east London.
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NEWS
New images of London's Olympicopolis revealed
POSTED 08 Mar 2016 . BY Kim Megson
Olympicolpolis is situated next to Zaha Hadid’s London Aquatics Centre and close to Anish Kapoor’s ArcelorMittal Orbit Credit: Queen Elizabeth Olympic Park
New images have been released of the ambitious Olympicopolis cultural development planned for London’s Queen Elizabeth Olympic Park.

A selection of renderings and models show the scheme’s main leisure institutions located on Stratford Waterfront, including a new V&A museum, a Smithsonian gallery and a 600-capacity theatre and hip hop academy.

Olympicopolis – which is a legacy project inspired by the successful London 2012 Olympic and Paralympic Games – has been designed by an architectural team led by British practice Allies and Morrison and including RIBA Royal Gold Medal winners O’Donnell and Tuomey and Spanish firm Arquitecturia.

The waterfront site, which is situated next to Zaha Hadid’s London Aquatics Centre and close to Anish Kapoor’s ArcelorMittal Orbit, will provide a home for the following cultural facilities:

- A new venue for the Sadler’s Wells Theatre, designed to serve contemporary dance-makers and its growing audiences. The space will include a 600-seat theatre, facilities for a choreographic school and a hip hop academy and “flexible ‘making’ spaces for research, development and production of dance work.”

- V&A East, a new museum from The Victoria and Albert Museum to showcase its collections of design, art, architecture and performance. It has been designed as “a new kind of civic building weaving together spaces for collections, learning, contemporary design practice, conservation and research, with public participation at its heart.”

- The first permanent Smithsonian Institution museum outside of the United States.

- A new home for the London College of Fashion, run by the University of London Arts.

The new images show, from left to right, two residential towers followed by the college, the Smithsonian space, Sadler’s Wells and finally the V&A East.

Outline planning application for the scheme is expected to be submitted in December 2016. Building work is due to start in 2018 and the waterfront is scheduled to open in 2020/21.

“Our tremendously exciting plans to create a world class education and cultural district on Queen Elizabeth Olympic Park are moving forward in leaps and bounds,” said David Goldstone, chief executive of the London Legacy Development Corporation.

“These new images really start to give life to the project; which will help create new jobs, provide a huge boost to the east London economy as well as attracting an additional 1.5 million visitors to the Park.”
The new images show how the design of the ambitious cultural quarter is developing Credit: Queen Elizabeth Olympic Park
From left to right: Two residential towers, UAL's London College of Fashion, the Smithsonian, Sadler’s Wells theatre and the V&A East Credit: Queen Elizabeth Olympic Park
The scheme has been designed by Allies and Morrison, O’Donnell and Tuomey and Arquitecturia Credit: Queen Elizabeth Olympic Park
Outline planning application for the scheme is expected to be submitted in December 2016, with construction hopes to start in 2018 Credit: Queen Elizabeth Olympic Park
RELATED STORIES
Smithsonian planning first international site at London's Olympic Park


The US-based Smithsonian Institute is working to finalise a deal to open its first international location at site of the former Olympic Stadium in London.
Haworth Tompkins in the running for ‘Olympicopolis’ project


A host of leading architecture practices feature on the shortlist – revealed today (12 December) – for the competition to design a culture and education quarter at Queen Elizabeth Olympic Park in London.
£400m ‘Olympicopolis’ design competition now open


Mayor of London Boris Johnson, has opened a major design competition for a new £400m (US$650m, €503m) educational and cultural quarter at the Queen Elizabeth Olympic Park, east London.
MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
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ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
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