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NEWS
Oculus Rift gets commercial release date
POSTED 07 Jan 2016 . BY Tom Anstey
The headset will be available in March 2016 Credit: Facebook
Oculus Rift developer, Oculus VR, has said made the consumer version of the virtual reality technology available to pre-order for a commercial release in March.

The device went on general sale for pre-order from 6 January at 4PM GMT. The company also says it is giving away a free finished version of the technology to anyone who pledged enough for a developer kit on the initial Kickstarter campaign.

VR is about to take a big step into the mainstream, with not only the Rift, but also the newly announced HTC Vive, Playstation VR and Microsoft Hololens all preparing for a commercial launch.

The technology has already been incorporated into the attractions industry, arguably most impressively combining VR with a rollercoaster to create a completely new type of simulation.

Since it was first announced in 2013, Oculus has gone from strength-to-strength, being acquired by Facebook in a US$2bn (€1.5bn, £1.2bn) deal and also forging partnerships with Microsoft and Samsung.

“When you put on Oculus, you'll feel like you instantly teleported into adventures like deep-sea diving, piloting a starfighter or playing in a band on stage,” said Facebook founder Mark Zuckerberg.

“More than 100 virtual reality games and other experiences are coming this year. And long term, I believe virtual reality has the potential to change the way we live, work and communicate in many ways. Today is an important step towards that future.”

The device ships at US$599 (€557, £409), selling in the UK at £499 (US$730, €679).
RELATED STORIES
  Is Alton Towers about to unveil a VR coaster?


With Merlin bosses hoping to rekindle interest in Alton Towers after a poor summer, the UK theme park has revealed a teaser for “Something Exciting!”, rumoured to be the addition of virtual reality to its Air rollercoaster.
  Exclusive: Mack currently developing at least nine virtual reality rollercoasters for major operators worldwide


Attractions Management can exclusively reveal that Mack Rides and VR Coaster are working on at least nine new virtual reality rollercoasters, with the new technology next being announced for a major attraction in January.
  French museum launches VR surfing experience


Cité de l'Océan in Biarritz, France – a museum dedicated to the deep blue – has unveiled a new exhibition using Oculus Rift to give visitors a virtual surfing experience.
  Oculus Rift offers mind-blowing results when paired with a real-life roller coaster


Researchers have taken the completely immersive Oculus Rift virtual reality headsets for a test run, sending roller coaster technology to a different dimension.
MORE NEWS
London Museum makes destination dining part of the attraction
London Museum will open four new food and drink destinations when it launches its new home at Smithfield on 28 November, making hospitality a central part of the visitor experience at one of the capital's biggest cultural openings of the year.
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
+ More news   
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NEWS
Oculus Rift gets commercial release date
POSTED 07 Jan 2016 . BY Tom Anstey
The headset will be available in March 2016 Credit: Facebook
Oculus Rift developer, Oculus VR, has said made the consumer version of the virtual reality technology available to pre-order for a commercial release in March.

The device went on general sale for pre-order from 6 January at 4PM GMT. The company also says it is giving away a free finished version of the technology to anyone who pledged enough for a developer kit on the initial Kickstarter campaign.

VR is about to take a big step into the mainstream, with not only the Rift, but also the newly announced HTC Vive, Playstation VR and Microsoft Hololens all preparing for a commercial launch.

The technology has already been incorporated into the attractions industry, arguably most impressively combining VR with a rollercoaster to create a completely new type of simulation.

Since it was first announced in 2013, Oculus has gone from strength-to-strength, being acquired by Facebook in a US$2bn (€1.5bn, £1.2bn) deal and also forging partnerships with Microsoft and Samsung.

“When you put on Oculus, you'll feel like you instantly teleported into adventures like deep-sea diving, piloting a starfighter or playing in a band on stage,” said Facebook founder Mark Zuckerberg.

“More than 100 virtual reality games and other experiences are coming this year. And long term, I believe virtual reality has the potential to change the way we live, work and communicate in many ways. Today is an important step towards that future.”

The device ships at US$599 (€557, £409), selling in the UK at £499 (US$730, €679).
RELATED STORIES
Is Alton Towers about to unveil a VR coaster?


With Merlin bosses hoping to rekindle interest in Alton Towers after a poor summer, the UK theme park has revealed a teaser for “Something Exciting!”, rumoured to be the addition of virtual reality to its Air rollercoaster.
Exclusive: Mack currently developing at least nine virtual reality rollercoasters for major operators worldwide


Attractions Management can exclusively reveal that Mack Rides and VR Coaster are working on at least nine new virtual reality rollercoasters, with the new technology next being announced for a major attraction in January.
French museum launches VR surfing experience


Cité de l'Océan in Biarritz, France – a museum dedicated to the deep blue – has unveiled a new exhibition using Oculus Rift to give visitors a virtual surfing experience.
Oculus Rift offers mind-blowing results when paired with a real-life roller coaster


Researchers have taken the completely immersive Oculus Rift virtual reality headsets for a test run, sending roller coaster technology to a different dimension.
MORE NEWS
London Museum makes destination dining part of the attraction
London Museum will open four new food and drink destinations when it launches its new home at Smithfield on 28 November, making hospitality a central part of the visitor experience at one of the capital's biggest cultural openings of the year.
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
+ More news   
 
COMPANY PROFILES
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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