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NEWS
Oculus Rift gets commercial release date
POSTED 07 Jan 2016 . BY Tom Anstey
The headset will be available in March 2016 Credit: Facebook
Oculus Rift developer, Oculus VR, has said made the consumer version of the virtual reality technology available to pre-order for a commercial release in March.

The device went on general sale for pre-order from 6 January at 4PM GMT. The company also says it is giving away a free finished version of the technology to anyone who pledged enough for a developer kit on the initial Kickstarter campaign.

VR is about to take a big step into the mainstream, with not only the Rift, but also the newly announced HTC Vive, Playstation VR and Microsoft Hololens all preparing for a commercial launch.

The technology has already been incorporated into the attractions industry, arguably most impressively combining VR with a rollercoaster to create a completely new type of simulation.

Since it was first announced in 2013, Oculus has gone from strength-to-strength, being acquired by Facebook in a US$2bn (€1.5bn, £1.2bn) deal and also forging partnerships with Microsoft and Samsung.

“When you put on Oculus, you'll feel like you instantly teleported into adventures like deep-sea diving, piloting a starfighter or playing in a band on stage,” said Facebook founder Mark Zuckerberg.

“More than 100 virtual reality games and other experiences are coming this year. And long term, I believe virtual reality has the potential to change the way we live, work and communicate in many ways. Today is an important step towards that future.”

The device ships at US$599 (€557, £409), selling in the UK at £499 (US$730, €679).
RELATED STORIES
  Is Alton Towers about to unveil a VR coaster?


With Merlin bosses hoping to rekindle interest in Alton Towers after a poor summer, the UK theme park has revealed a teaser for “Something Exciting!”, rumoured to be the addition of virtual reality to its Air rollercoaster.
  Exclusive: Mack currently developing at least nine virtual reality rollercoasters for major operators worldwide


Attractions Management can exclusively reveal that Mack Rides and VR Coaster are working on at least nine new virtual reality rollercoasters, with the new technology next being announced for a major attraction in January.
  French museum launches VR surfing experience


Cité de l'Océan in Biarritz, France – a museum dedicated to the deep blue – has unveiled a new exhibition using Oculus Rift to give visitors a virtual surfing experience.
  Oculus Rift offers mind-blowing results when paired with a real-life roller coaster


Researchers have taken the completely immersive Oculus Rift virtual reality headsets for a test run, sending roller coaster technology to a different dimension.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
+ More news   
LATEST JOBS
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Heritage Great Britain
Salary: c£70,000pa + benefits + relocation support
Job location: Isle of Wight , United Kingdom
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Jobs    News   Products   Magazine   Subscribe
NEWS
Oculus Rift gets commercial release date
POSTED 07 Jan 2016 . BY Tom Anstey
The headset will be available in March 2016 Credit: Facebook
Oculus Rift developer, Oculus VR, has said made the consumer version of the virtual reality technology available to pre-order for a commercial release in March.

The device went on general sale for pre-order from 6 January at 4PM GMT. The company also says it is giving away a free finished version of the technology to anyone who pledged enough for a developer kit on the initial Kickstarter campaign.

VR is about to take a big step into the mainstream, with not only the Rift, but also the newly announced HTC Vive, Playstation VR and Microsoft Hololens all preparing for a commercial launch.

The technology has already been incorporated into the attractions industry, arguably most impressively combining VR with a rollercoaster to create a completely new type of simulation.

Since it was first announced in 2013, Oculus has gone from strength-to-strength, being acquired by Facebook in a US$2bn (€1.5bn, £1.2bn) deal and also forging partnerships with Microsoft and Samsung.

“When you put on Oculus, you'll feel like you instantly teleported into adventures like deep-sea diving, piloting a starfighter or playing in a band on stage,” said Facebook founder Mark Zuckerberg.

“More than 100 virtual reality games and other experiences are coming this year. And long term, I believe virtual reality has the potential to change the way we live, work and communicate in many ways. Today is an important step towards that future.”

The device ships at US$599 (€557, £409), selling in the UK at £499 (US$730, €679).
RELATED STORIES
Is Alton Towers about to unveil a VR coaster?


With Merlin bosses hoping to rekindle interest in Alton Towers after a poor summer, the UK theme park has revealed a teaser for “Something Exciting!”, rumoured to be the addition of virtual reality to its Air rollercoaster.
Exclusive: Mack currently developing at least nine virtual reality rollercoasters for major operators worldwide


Attractions Management can exclusively reveal that Mack Rides and VR Coaster are working on at least nine new virtual reality rollercoasters, with the new technology next being announced for a major attraction in January.
French museum launches VR surfing experience


Cité de l'Océan in Biarritz, France – a museum dedicated to the deep blue – has unveiled a new exhibition using Oculus Rift to give visitors a virtual surfing experience.
Oculus Rift offers mind-blowing results when paired with a real-life roller coaster


Researchers have taken the completely immersive Oculus Rift virtual reality headsets for a test run, sending roller coaster technology to a different dimension.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
+ More news   
 
COMPANY PROFILES
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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