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NEWS
Exclusive: Mack currently developing at least nine virtual reality rollercoasters for major operators worldwide
POSTED 08 Dec 2015 . BY Tom Anstey
VR rollercoasters will be making their mark on the attractions industry over the course of the next year
Attractions Management can exclusively reveal that Mack Rides and VR Coaster are working on at least nine new virtual reality rollercoasters, with the new technology next being announced for a major attraction in January.

Mack and VR Coaster have been testing the emerging technology since 2013, with the first VR coaster making its debut at Europa Park in September to critical acclaim. Since then Mack has partnered with Cedar Fair, with plans to rollout the technology potentially to the operator’s 11 US locations including California’s Knott’s Berry Farm, though exact locations or numbers have not been confirmed.

The technology took centre stage at the recent IAAPA attractions expo, with a VR demo set up on Fun Spot America’s inverted rollercoaster the Freedom Flyer.

“We’ve had many skeptics asking us ‘why would you want to do VR on a rollercoaster?’ and as a result of the demo we received tremendous positive feedback,” said VR Coaster’s Thomas Wagner, inventor of the one-of-a-kind technology, speaking to Attractions Management.

“It’s a dynamic ride with a drop element, air time and a helix at the end so it’s more intense than the existing VR coaster at Europa Park. Using the technology you can take an old coaster and give it not only a new skin, but completely transform the way people perceive it,” he said.

Using precise synchronisation, riders are shown a 3D animated world, matching the basic track with the option to add in non-existent ride elements. Using VR the manufacturer can manipulate the rider’s perception of speed, height, length and dimensions, completely changing the layout and locale of the track.

“Putting the technology on a rollercoaster as opposed to just a computer screen means you get added elements like the wind in your face and g-forces,” said Wagner. “Though it might look like a simulation ride, we can do things that were never possible in that environment. When you ride a rollercoaster you experience zero gravity, floating airtime and real drops. When you combine this with the VR simulation it’s mind-boggling.”

Because the VR ride matches the movement of the rollercoaster, the sickness that can be associated with the technology is eliminated.

“You don’t get motion sickness because you’re not only watching 3D movement but you’re also feeling the real movement,” explained Wagner. Because of this you get no offset and don’t get dizzy. It’s not only comfortable, it’s really amazing.”

The demo installation at Fun Spot has since been removed from the park, but Wagner expressed his hope that the technology would be returning in the not-too-distant future.

“Fun Spot will be looking at the feedback they got from the test, from the industry and the people who tested it,” he said. “At the moment it was purely a demonstration but I would love to keep it at there as a lighthouse project. The test has gone viral online across social media sites like Facebook and Twitter so it’s a win-win situation for us and for FunSpot.

“We are currently working on nine coasters,” he continued. “We have clients all over the world. One of the major attractions will open up publicly in January but there will be many rides that will be coming up one after the other – we have our hands full.”

There is some indication that the January announcement would be for a rollercoaster at a major theme park in the UK, though Mack would not confirm this. The ride developer also revealed to Attractions Management that is working with several major IPs for branded VR ride experiences, which will be revealed in the coming months.





A demo of the VR concept was on offer at Fun Spot America on its Freedom Flyer Credit: Fun Spot America
RELATED STORIES
  Smaaash's Finger Coaster lets you draw and ride your own VR rollercoaster


Mumbai-based virtual reality games developer Smaaash debuted its Finger Coaster innovation at the IAAPA attractions expo, with the new technology allowing users to draw a rollercoaster and then ride their creation in a virtual space.
  Beta testing tickets for The Void sell out within hours


The Void – a multi-million dollar next-gen virtual reality gaming experience coming to Utah in 2016 – recently opened reservations for beta testing, with tickets selling out in just a few hours.
  VR startup Jaunt secures US$65m to develop immersive technology


A startup virtual reality company in California’s Silicon Valley has secured US$65m (€58m, £42m) from a number of global companies including Disney as media and entertainments companies start to invest in new forms of immersive technology.
  Europa Park adds world-first virtual reality experience to attraction's oldest rollercoaster


Europa Park has teamed up with Mack Rides to debut a world first, incorporating virtual reality into its oldest rollercoaster to create a whole new experience for visitors to the attraction.
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OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
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A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
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COMPANY PROFILES
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The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
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QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
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NEWS
Exclusive: Mack currently developing at least nine virtual reality rollercoasters for major operators worldwide
POSTED 08 Dec 2015 . BY Tom Anstey
VR rollercoasters will be making their mark on the attractions industry over the course of the next year
Attractions Management can exclusively reveal that Mack Rides and VR Coaster are working on at least nine new virtual reality rollercoasters, with the new technology next being announced for a major attraction in January.

Mack and VR Coaster have been testing the emerging technology since 2013, with the first VR coaster making its debut at Europa Park in September to critical acclaim. Since then Mack has partnered with Cedar Fair, with plans to rollout the technology potentially to the operator’s 11 US locations including California’s Knott’s Berry Farm, though exact locations or numbers have not been confirmed.

The technology took centre stage at the recent IAAPA attractions expo, with a VR demo set up on Fun Spot America’s inverted rollercoaster the Freedom Flyer.

“We’ve had many skeptics asking us ‘why would you want to do VR on a rollercoaster?’ and as a result of the demo we received tremendous positive feedback,” said VR Coaster’s Thomas Wagner, inventor of the one-of-a-kind technology, speaking to Attractions Management.

“It’s a dynamic ride with a drop element, air time and a helix at the end so it’s more intense than the existing VR coaster at Europa Park. Using the technology you can take an old coaster and give it not only a new skin, but completely transform the way people perceive it,” he said.

Using precise synchronisation, riders are shown a 3D animated world, matching the basic track with the option to add in non-existent ride elements. Using VR the manufacturer can manipulate the rider’s perception of speed, height, length and dimensions, completely changing the layout and locale of the track.

“Putting the technology on a rollercoaster as opposed to just a computer screen means you get added elements like the wind in your face and g-forces,” said Wagner. “Though it might look like a simulation ride, we can do things that were never possible in that environment. When you ride a rollercoaster you experience zero gravity, floating airtime and real drops. When you combine this with the VR simulation it’s mind-boggling.”

Because the VR ride matches the movement of the rollercoaster, the sickness that can be associated with the technology is eliminated.

“You don’t get motion sickness because you’re not only watching 3D movement but you’re also feeling the real movement,” explained Wagner. Because of this you get no offset and don’t get dizzy. It’s not only comfortable, it’s really amazing.”

The demo installation at Fun Spot has since been removed from the park, but Wagner expressed his hope that the technology would be returning in the not-too-distant future.

“Fun Spot will be looking at the feedback they got from the test, from the industry and the people who tested it,” he said. “At the moment it was purely a demonstration but I would love to keep it at there as a lighthouse project. The test has gone viral online across social media sites like Facebook and Twitter so it’s a win-win situation for us and for FunSpot.

“We are currently working on nine coasters,” he continued. “We have clients all over the world. One of the major attractions will open up publicly in January but there will be many rides that will be coming up one after the other – we have our hands full.”

There is some indication that the January announcement would be for a rollercoaster at a major theme park in the UK, though Mack would not confirm this. The ride developer also revealed to Attractions Management that is working with several major IPs for branded VR ride experiences, which will be revealed in the coming months.





A demo of the VR concept was on offer at Fun Spot America on its Freedom Flyer Credit: Fun Spot America
RELATED STORIES
Smaaash's Finger Coaster lets you draw and ride your own VR rollercoaster


Mumbai-based virtual reality games developer Smaaash debuted its Finger Coaster innovation at the IAAPA attractions expo, with the new technology allowing users to draw a rollercoaster and then ride their creation in a virtual space.
Beta testing tickets for The Void sell out within hours


The Void – a multi-million dollar next-gen virtual reality gaming experience coming to Utah in 2016 – recently opened reservations for beta testing, with tickets selling out in just a few hours.
VR startup Jaunt secures US$65m to develop immersive technology


A startup virtual reality company in California’s Silicon Valley has secured US$65m (€58m, £42m) from a number of global companies including Disney as media and entertainments companies start to invest in new forms of immersive technology.
Europa Park adds world-first virtual reality experience to attraction's oldest rollercoaster


Europa Park has teamed up with Mack Rides to debut a world first, incorporating virtual reality into its oldest rollercoaster to create a whole new experience for visitors to the attraction.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
+ More news   
 
COMPANY PROFILES
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

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Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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