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NEWS
Nintendo attractions coming to Universal Japan
POSTED 04 Feb 2016 . BY Tom Anstey
The deal sees IPs such as Mario, Zelda and Pokémon move exclusively to Universal theme parks Credit: Nintendo
After partnering with Universal last year, Nintendo has announced plans for yet-to-be revealed attractions at Universal Japan.

Following hot on the heels of the park’s Universal Cool Japan, which recently saw the addition of a virtual reality rollercoaster to the park, the new Nintendo additions will likely drive up attendance at the visitor attraction.

The deal, which sees IPs such as Mario, Zelda and Pokémon move exclusively to Universal theme parks, will likely soon be rolled out across its parks, with rides, shows and other attractions based on the developer’s top franchises to be created.

While it is not known what the attractions will feature or how they will integrate into the park, a joint statement from Universal and Nintendo in May said that they would use “immersive experiences featuring Nintendo's most famous characters and games”.
RELATED STORIES
  Universal Hollywood accommodating Potter fanatics with new variable pricing strategy


In anticipation of the arrival of its Wizarding World of Harry Potter attraction, Universal Studios Hollywood is preparing to introduce a variable pricing strategy for the park, becoming the first major theme park in the US to do so.
  Universal debuts company's first VR coaster at Japanese park


Virtual reality continues to dominate at the start of 2016, with Universal now joining in on the act, debuting its first VR coaster at its park in Osaka themed around Japanese fashion model and singer Kyary Pamyu Pamyu (Crayon Shin-chan).
  Universal Japan reveals Jurassic Park coaster coming in 2016


Universal Studios Japan (USJ) has announced plans for a Jurassic Park-themed flying coaster, with a ¥10bn (US$83.4m, €74.2m, £54.9m) investment into the B&M- manufactured ride.
  Nintendo signs deal with Universal for exclusive theme park rights


IPs such as Mario, Zelda and Pokémon could soon be coming to Universal’s theme parks and resorts after the company agreed a deal with Nintendo to create rides, shows and other attractions based around the videogame developer’s top franchises.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
+ More news   
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Heritage Great Britain
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IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
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Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
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29 Sep - 02 Oct 2026

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NEWS
Nintendo attractions coming to Universal Japan
POSTED 04 Feb 2016 . BY Tom Anstey
The deal sees IPs such as Mario, Zelda and Pokémon move exclusively to Universal theme parks Credit: Nintendo
After partnering with Universal last year, Nintendo has announced plans for yet-to-be revealed attractions at Universal Japan.

Following hot on the heels of the park’s Universal Cool Japan, which recently saw the addition of a virtual reality rollercoaster to the park, the new Nintendo additions will likely drive up attendance at the visitor attraction.

The deal, which sees IPs such as Mario, Zelda and Pokémon move exclusively to Universal theme parks, will likely soon be rolled out across its parks, with rides, shows and other attractions based on the developer’s top franchises to be created.

While it is not known what the attractions will feature or how they will integrate into the park, a joint statement from Universal and Nintendo in May said that they would use “immersive experiences featuring Nintendo's most famous characters and games”.
RELATED STORIES
Universal Hollywood accommodating Potter fanatics with new variable pricing strategy


In anticipation of the arrival of its Wizarding World of Harry Potter attraction, Universal Studios Hollywood is preparing to introduce a variable pricing strategy for the park, becoming the first major theme park in the US to do so.
Universal debuts company's first VR coaster at Japanese park


Virtual reality continues to dominate at the start of 2016, with Universal now joining in on the act, debuting its first VR coaster at its park in Osaka themed around Japanese fashion model and singer Kyary Pamyu Pamyu (Crayon Shin-chan).
Universal Japan reveals Jurassic Park coaster coming in 2016


Universal Studios Japan (USJ) has announced plans for a Jurassic Park-themed flying coaster, with a ¥10bn (US$83.4m, €74.2m, £54.9m) investment into the B&M- manufactured ride.
Nintendo signs deal with Universal for exclusive theme park rights


IPs such as Mario, Zelda and Pokémon could soon be coming to Universal’s theme parks and resorts after the company agreed a deal with Nintendo to create rides, shows and other attractions based around the videogame developer’s top franchises.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
+ More news   
 
COMPANY PROFILES
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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