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NEWS
Universal debuts company's first VR coaster at Japanese park
POSTED 15 Jan 2016 . BY Tom Anstey
The ride will immerse visitors in the ultra-colorful world of Kyary Pamyu Pamyu Credit: Universal Japan
Virtual reality continues to dominate at the start of 2016, with Universal now joining in on the act, debuting its first VR coaster at its park in Osaka themed around Japanese fashion model and singer Kyary Pamyu Pamyu (Crayon Shin-chan).

Known as Kyary Pamyu Pamyu XR Ride, the colourful version of the VR coaster by Mack has been added to their Space Fantasy spinning rollercoaster. First opened in March 2010 as a replacement for the park’s E.T. dark ride, the Mack-designed coaster is themed as a space adventure, using special effects and immersive theming.



The addition is part of Universal’s Cool Japan videogame, anime, manga and Japanese pop culture attraction, which runs from 15 January through to 26 June.

When the park announced the Kyary Pamyu Pamyu addition, it said it would be “like nothing that has ever been experienced before”. Now revealed as Japan’s first VR coaster, the attraction will envelop riders in the artist’s music, fashion and unique music videos.

Using precise synchronisation, riders are shown a 3D animated world, matching the basic track with the option to add in non-existent ride elements. Using VR the manufacturer can manipulate the rider’s perception of speed, height, length and dimensions, completely changing the layout and locale of the track. With music composed by Yasutaka Nakata, visitors will be immersed in the ultra-colorful world of Kyary Pamyu Pamyu, with part of the simulation creating a 200m (656ft) drop.

"This is our largest project so far and it’s become very impressive,” said VR Coaster’s Thomas Wagner, inventor of the technology, speaking to Attractions Management.

“It’s a very nice gravity coaster and we have enhanced and extended the track a lot in VR. The spinning capability of the cars has been switched off so the VR choreography could be precisely planned.”

According to Universal Japan, Universal Cool Japan contributed to increasing the number of visitors to the theme park by about 200,000 a month during its six-month run. In addition to Kyary Pamyu Pamyu XR Ride, Cool Japan also welcomes back its Attack on Titan recreation, Evangelion 4D dark ride, Biohazard (Resident Evil) immersive experience and Monster Hunter recreation, all with new features and upgrades.
RELATED STORIES
  Is Alton Towers about to unveil a VR coaster?


With Merlin bosses hoping to rekindle interest in Alton Towers after a poor summer, the UK theme park has revealed a teaser for “Something Exciting!”, rumoured to be the addition of virtual reality to its Air rollercoaster.
  Exclusive: Mack currently developing at least nine virtual reality rollercoasters for major operators worldwide


Attractions Management can exclusively reveal that Mack Rides and VR Coaster are working on at least nine new virtual reality rollercoasters, with the new technology next being announced for a major attraction in January.
  Universal Japan reveals Jurassic Park coaster coming in 2016


Universal Studios Japan (USJ) has announced plans for a Jurassic Park-themed flying coaster, with a ¥10bn (US$83.4m, €74.2m, £54.9m) investment into the B&M- manufactured ride.
  Kyary Pamyu Pamyu added to reimagined Universal Cool Japan for 2016


Universal has announced that its Japanese theme park in Japan is bringing back its Universal Cool Japan attraction next year after a successful first run in 2015, including a new ride inspired by Japanese fashion model and singer Kyary Pamyu Pamyu (Crayon Shin-chan).
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NEWS
Universal debuts company's first VR coaster at Japanese park
POSTED 15 Jan 2016 . BY Tom Anstey
The ride will immerse visitors in the ultra-colorful world of Kyary Pamyu Pamyu Credit: Universal Japan
Virtual reality continues to dominate at the start of 2016, with Universal now joining in on the act, debuting its first VR coaster at its park in Osaka themed around Japanese fashion model and singer Kyary Pamyu Pamyu (Crayon Shin-chan).

Known as Kyary Pamyu Pamyu XR Ride, the colourful version of the VR coaster by Mack has been added to their Space Fantasy spinning rollercoaster. First opened in March 2010 as a replacement for the park’s E.T. dark ride, the Mack-designed coaster is themed as a space adventure, using special effects and immersive theming.



The addition is part of Universal’s Cool Japan videogame, anime, manga and Japanese pop culture attraction, which runs from 15 January through to 26 June.

When the park announced the Kyary Pamyu Pamyu addition, it said it would be “like nothing that has ever been experienced before”. Now revealed as Japan’s first VR coaster, the attraction will envelop riders in the artist’s music, fashion and unique music videos.

Using precise synchronisation, riders are shown a 3D animated world, matching the basic track with the option to add in non-existent ride elements. Using VR the manufacturer can manipulate the rider’s perception of speed, height, length and dimensions, completely changing the layout and locale of the track. With music composed by Yasutaka Nakata, visitors will be immersed in the ultra-colorful world of Kyary Pamyu Pamyu, with part of the simulation creating a 200m (656ft) drop.

"This is our largest project so far and it’s become very impressive,” said VR Coaster’s Thomas Wagner, inventor of the technology, speaking to Attractions Management.

“It’s a very nice gravity coaster and we have enhanced and extended the track a lot in VR. The spinning capability of the cars has been switched off so the VR choreography could be precisely planned.”

According to Universal Japan, Universal Cool Japan contributed to increasing the number of visitors to the theme park by about 200,000 a month during its six-month run. In addition to Kyary Pamyu Pamyu XR Ride, Cool Japan also welcomes back its Attack on Titan recreation, Evangelion 4D dark ride, Biohazard (Resident Evil) immersive experience and Monster Hunter recreation, all with new features and upgrades.
RELATED STORIES
Is Alton Towers about to unveil a VR coaster?


With Merlin bosses hoping to rekindle interest in Alton Towers after a poor summer, the UK theme park has revealed a teaser for “Something Exciting!”, rumoured to be the addition of virtual reality to its Air rollercoaster.
Exclusive: Mack currently developing at least nine virtual reality rollercoasters for major operators worldwide


Attractions Management can exclusively reveal that Mack Rides and VR Coaster are working on at least nine new virtual reality rollercoasters, with the new technology next being announced for a major attraction in January.
Universal Japan reveals Jurassic Park coaster coming in 2016


Universal Studios Japan (USJ) has announced plans for a Jurassic Park-themed flying coaster, with a ¥10bn (US$83.4m, €74.2m, £54.9m) investment into the B&M- manufactured ride.
Kyary Pamyu Pamyu added to reimagined Universal Cool Japan for 2016


Universal has announced that its Japanese theme park in Japan is bringing back its Universal Cool Japan attraction next year after a successful first run in 2015, including a new ride inspired by Japanese fashion model and singer Kyary Pamyu Pamyu (Crayon Shin-chan).
MORE NEWS
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
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RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
+ More profiles  
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Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

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