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NEWS
Microsoft adapts augmented reality for sports market
POSTED 04 Feb 2016 . BY Matthew Campelli
Users may be able to watch matches and review stats anywhere they want with the device Credit: Microsoft
Microsoft is dipping its toe in the sport market by adapting its augmented reality HoloLens headset to expand fan experiences for National Football League (NFL) games.

The HoloLens – described by the technology giant as the “world’s first fully untethered holographic computer” – has been set up to allow users to watch matches as 3D holograms rather than on a screen, as well as projecting displays, players stats and instant replays.

“What if game day was no longer confined to your television screen, but covered your room and took over your coffee table?” Microsoft mused via its Windows blog.

The technology was unveiled at a Super Bowl 50 panel discussion – The Future of Football: How Technology Could Shape the Next 50 Years of the Game – which focused on the technology’s effect on the field of play, the back office and fans at home.

HoloLens runs Window 10, the operating system found in most new Microsoft devices.
RELATED STORIES
  Microsoft HoloLens will have 'major implications' for heritage and architecture


An expert in the field of architecture and heritage has said that Microsoft’s HoloLens will play a huge part in the sector in the not-too-distant future.
  Hololens will be available to developers 'within a year' says Microsoft CEO


Microsoft will be releasing the first developer version of its augmented reality HoloLens headset “within the next year”, according to the company’s CEO.
  Microsoft's next-gen HoloLens augmented reality device unveiled at E3


Microsoft has unveiled its new HoloLens augmented reality headset, with a stunning Minecraft demo showcasing the new tech at the annual E3 gaming conference in Los Angeles, California.
MORE NEWS
London Museum makes destination dining part of the attraction
London Museum will open four new food and drink destinations when it launches its new home at Smithfield on 28 November, making hospitality a central part of the visitor experience at one of the capital's biggest cultural openings of the year.
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
+ More news   
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General Manager, The Needles
Heritage Great Britain
Salary: c£70,000pa + benefits + relocation support
Job location: Isle of Wight , United Kingdom
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QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
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David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
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23-26 Aug 2026

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Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
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Jobs    News   Products   Magazine   Subscribe
NEWS
Microsoft adapts augmented reality for sports market
POSTED 04 Feb 2016 . BY Matthew Campelli
Users may be able to watch matches and review stats anywhere they want with the device Credit: Microsoft
Microsoft is dipping its toe in the sport market by adapting its augmented reality HoloLens headset to expand fan experiences for National Football League (NFL) games.

The HoloLens – described by the technology giant as the “world’s first fully untethered holographic computer” – has been set up to allow users to watch matches as 3D holograms rather than on a screen, as well as projecting displays, players stats and instant replays.

“What if game day was no longer confined to your television screen, but covered your room and took over your coffee table?” Microsoft mused via its Windows blog.

The technology was unveiled at a Super Bowl 50 panel discussion – The Future of Football: How Technology Could Shape the Next 50 Years of the Game – which focused on the technology’s effect on the field of play, the back office and fans at home.

HoloLens runs Window 10, the operating system found in most new Microsoft devices.
RELATED STORIES
Microsoft HoloLens will have 'major implications' for heritage and architecture


An expert in the field of architecture and heritage has said that Microsoft’s HoloLens will play a huge part in the sector in the not-too-distant future.
Hololens will be available to developers 'within a year' says Microsoft CEO


Microsoft will be releasing the first developer version of its augmented reality HoloLens headset “within the next year”, according to the company’s CEO.
Microsoft's next-gen HoloLens augmented reality device unveiled at E3


Microsoft has unveiled its new HoloLens augmented reality headset, with a stunning Minecraft demo showcasing the new tech at the annual E3 gaming conference in Los Angeles, California.
MORE NEWS
London Museum makes destination dining part of the attraction
London Museum will open four new food and drink destinations when it launches its new home at Smithfield on 28 November, making hospitality a central part of the visitor experience at one of the capital's biggest cultural openings of the year.
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
+ More news   
 
COMPANY PROFILES
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
 


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©Cybertrek 2026

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