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Mather and Co to design Twickenham's World Rugby Museum
POSTED 14 Dec 2017 . BY Tom Anstey
The new museum will cover 650sq m (7,000sq m) and will chart the history of rugby Credit: Mather and Co

Exhibits within the museum will explore how the game is played throughout the world, not just within the home nations
– Chris Mather, CEO, Mather and Co
The Rugby Football Union (RFU) has named Manchester-based firm Mather and Co to design its new World Rugby Museum at the spiritual home of the sport – Twickenham Stadium.

Scheduled to open in early 2018, the new attraction was commissioned by the RFU as part of the redevelopment of the 82,000-capacity stadium’s East Stand.

The museum will cover 650sq m (7,000sq m) and will chart the history of rugby from the early days as ‘mob football’ through to the women’s and men’s World Cups, through a collection of more than 38,000 objects.

The plans also feature a mini exhibition space and an area dedicated to rugby’s Six Nations.

“Exhibits within the museum will explore how the game is played throughout the world, not just within the home nations,” said Mather and Co CEO Chris Mather.

“Visitors will also be able to learn how the sport has had a huge impact on schools throughout history, while being able to train like a professional player through physical interactive exhibits in the museum.

“Our experience of designing the Springbok Museum in Cape Town has shown us that visitors love the exhibits that allow them to interact and test their own skills against those of their heroes, so we'll be incorporating many ways to do just that.”

An existing museum at the site closed in March to make way for the new development.

It is the second rugby project Mather and Co have undertaken in Britain. They also created the World Rugby Hall of Fame at the sport’s birthplace, the town of Rugby. The attraction opened in November 2016 and acts as a showcase for rugby's rich heritage.
Items such as the Calcutta Cup will be on display at the museum Credit: Mather and Co
PROJECT PROFILE:

World Rugby Museum
The Rugby Football Union (RFU) has named Manchester-based firm Mather and Co to design its new World Rugby Museum at the spiritual home of the sport – Twickenham Stadium.


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NEWS
Mather and Co to design Twickenham's World Rugby Museum
POSTED 14 Dec 2017 . BY Tom Anstey
The new museum will cover 650sq m (7,000sq m) and will chart the history of rugby Credit: Mather and Co
Exhibits within the museum will explore how the game is played throughout the world, not just within the home nations
– Chris Mather, CEO, Mather and Co
The Rugby Football Union (RFU) has named Manchester-based firm Mather and Co to design its new World Rugby Museum at the spiritual home of the sport – Twickenham Stadium.

Scheduled to open in early 2018, the new attraction was commissioned by the RFU as part of the redevelopment of the 82,000-capacity stadium’s East Stand.

The museum will cover 650sq m (7,000sq m) and will chart the history of rugby from the early days as ‘mob football’ through to the women’s and men’s World Cups, through a collection of more than 38,000 objects.

The plans also feature a mini exhibition space and an area dedicated to rugby’s Six Nations.

“Exhibits within the museum will explore how the game is played throughout the world, not just within the home nations,” said Mather and Co CEO Chris Mather.

“Visitors will also be able to learn how the sport has had a huge impact on schools throughout history, while being able to train like a professional player through physical interactive exhibits in the museum.

“Our experience of designing the Springbok Museum in Cape Town has shown us that visitors love the exhibits that allow them to interact and test their own skills against those of their heroes, so we'll be incorporating many ways to do just that.”

An existing museum at the site closed in March to make way for the new development.

It is the second rugby project Mather and Co have undertaken in Britain. They also created the World Rugby Hall of Fame at the sport’s birthplace, the town of Rugby. The attraction opened in November 2016 and acts as a showcase for rugby's rich heritage.
Items such as the Calcutta Cup will be on display at the museum Credit: Mather and Co
RELATED STORIES
Twickenham’s World Rugby Museum to expand and become more interactive


Twickenham’s World Rugby Museum will be “upgraded” and “modernised”, and is due to reopen during the winter of 2017/18.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
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Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
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Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
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RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
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A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
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Iconic Liverpool attraction opens door to new operators
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+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

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Savutuvan Apaja, Haapaniemi, Finland
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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