Latest
issue
GET ATTRACTIONS MANAGEMENT
magazine
Yes! Send me the FREE digital edition of Attractions Management and the FREE weekly Attractions Management ezines and breaking news alerts!
Not right now, thanksclose this window I've already subscribed. I've already subscribed.
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Mather and Co to design Twickenham's World Rugby Museum
POSTED 14 Dec 2017 . BY Tom Anstey
The new museum will cover 650sq m (7,000sq m) and will chart the history of rugby Credit: Mather and Co

Exhibits within the museum will explore how the game is played throughout the world, not just within the home nations
– Chris Mather, CEO, Mather and Co
The Rugby Football Union (RFU) has named Manchester-based firm Mather and Co to design its new World Rugby Museum at the spiritual home of the sport – Twickenham Stadium.

Scheduled to open in early 2018, the new attraction was commissioned by the RFU as part of the redevelopment of the 82,000-capacity stadium’s East Stand.

The museum will cover 650sq m (7,000sq m) and will chart the history of rugby from the early days as ‘mob football’ through to the women’s and men’s World Cups, through a collection of more than 38,000 objects.

The plans also feature a mini exhibition space and an area dedicated to rugby’s Six Nations.

“Exhibits within the museum will explore how the game is played throughout the world, not just within the home nations,” said Mather and Co CEO Chris Mather.

“Visitors will also be able to learn how the sport has had a huge impact on schools throughout history, while being able to train like a professional player through physical interactive exhibits in the museum.

“Our experience of designing the Springbok Museum in Cape Town has shown us that visitors love the exhibits that allow them to interact and test their own skills against those of their heroes, so we'll be incorporating many ways to do just that.”

An existing museum at the site closed in March to make way for the new development.

It is the second rugby project Mather and Co have undertaken in Britain. They also created the World Rugby Hall of Fame at the sport’s birthplace, the town of Rugby. The attraction opened in November 2016 and acts as a showcase for rugby's rich heritage.
Items such as the Calcutta Cup will be on display at the museum Credit: Mather and Co
PROJECT PROFILE:

World Rugby Museum
The Rugby Football Union (RFU) has named Manchester-based firm Mather and Co to design its new World Rugby Museum at the spiritual home of the sport – Twickenham Stadium.


RELATED STORIES
  Twickenham’s World Rugby Museum to expand and become more interactive


Twickenham’s World Rugby Museum will be “upgraded” and “modernised”, and is due to reopen during the winter of 2017/18.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
+ More news   
LATEST JOBS
General Manager, The Needles
Heritage Great Britain
Salary: c£70,000pa + benefits + relocation support
Job location: Isle of Wight , United Kingdom
+ More jobs  

COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
Mather and Co to design Twickenham's World Rugby Museum
POSTED 14 Dec 2017 . BY Tom Anstey
The new museum will cover 650sq m (7,000sq m) and will chart the history of rugby Credit: Mather and Co
Exhibits within the museum will explore how the game is played throughout the world, not just within the home nations
– Chris Mather, CEO, Mather and Co
The Rugby Football Union (RFU) has named Manchester-based firm Mather and Co to design its new World Rugby Museum at the spiritual home of the sport – Twickenham Stadium.

Scheduled to open in early 2018, the new attraction was commissioned by the RFU as part of the redevelopment of the 82,000-capacity stadium’s East Stand.

The museum will cover 650sq m (7,000sq m) and will chart the history of rugby from the early days as ‘mob football’ through to the women’s and men’s World Cups, through a collection of more than 38,000 objects.

The plans also feature a mini exhibition space and an area dedicated to rugby’s Six Nations.

“Exhibits within the museum will explore how the game is played throughout the world, not just within the home nations,” said Mather and Co CEO Chris Mather.

“Visitors will also be able to learn how the sport has had a huge impact on schools throughout history, while being able to train like a professional player through physical interactive exhibits in the museum.

“Our experience of designing the Springbok Museum in Cape Town has shown us that visitors love the exhibits that allow them to interact and test their own skills against those of their heroes, so we'll be incorporating many ways to do just that.”

An existing museum at the site closed in March to make way for the new development.

It is the second rugby project Mather and Co have undertaken in Britain. They also created the World Rugby Hall of Fame at the sport’s birthplace, the town of Rugby. The attraction opened in November 2016 and acts as a showcase for rugby's rich heritage.
Items such as the Calcutta Cup will be on display at the museum Credit: Mather and Co
RELATED STORIES
Twickenham’s World Rugby Museum to expand and become more interactive


Twickenham’s World Rugby Museum will be “upgraded” and “modernised”, and is due to reopen during the winter of 2017/18.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
+ More news   
 
COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS