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NEWS
Twickenham’s World Rugby Museum to expand and become more interactive
POSTED 14 Feb 2017 . BY Matthew Campelli
The museum originally opened as the Museum of Rugby in 1996
Twickenham’s World Rugby Museum will be “upgraded” and “modernised”, and is due to reopen during the winter of 2017/18.

The current museum – situated in the stadium’s East Stand – will be closed on 1 March 2017 following the conclusion of the Six Nations.

It will be moved to Twickenham’s South Stand and completely revamped, making it “more interactive than before”.

The new gallery will also feature “more than three times” as many objects as it does currently.

Phil McGowan, the museum’s curator, said: “The cutting edge museum will be bigger, better and brighter.

“It will house the world’s most prestigious collection of rugby memorabilia. It will include commentary, film and match footage from the most iconic moments, memorable tours and greatest players in the history of what is the world’s most dramatic team sport.”

He added: “It will also include purpose-built events, education and research facilities and invite visitors to engage in the game with exciting hands-on interactive exhibits.”

The attraction was launched as the Museum of Rugby in 1996 before being renamed in 2008.
RELATED STORIES
  Twickenham redevelopment plans approved


Redevelopment works are set to take place on Twickenham’s East Stand after a proposal was giving the green light by the local authority.
  FEATURE: Twickenham: Connected stadium


Twickenham’s £76m investment in consumer-centric technology
  RFU reveals plan to redevelop Twickenham’s east stand


Twickenham – the home of English rugby – is embarking on a redevelopment plan which will see the transformation of its east stand.
  Twickenham boosts security following Paris attacks


Twickenham Stadium will enforce strict security measures for the upcoming Six Nations matches in light of the terrorist attacks in Paris last November.
MORE NEWS
London Museum makes destination dining part of the attraction
London Museum will open four new food and drink destinations when it launches its new home at Smithfield on 28 November, making hospitality a central part of the visitor experience at one of the capital's biggest cultural openings of the year.
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
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Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
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TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
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23-26 Aug 2026

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Jobs    News   Products   Magazine   Subscribe
NEWS
Twickenham’s World Rugby Museum to expand and become more interactive
POSTED 14 Feb 2017 . BY Matthew Campelli
The museum originally opened as the Museum of Rugby in 1996
Twickenham’s World Rugby Museum will be “upgraded” and “modernised”, and is due to reopen during the winter of 2017/18.

The current museum – situated in the stadium’s East Stand – will be closed on 1 March 2017 following the conclusion of the Six Nations.

It will be moved to Twickenham’s South Stand and completely revamped, making it “more interactive than before”.

The new gallery will also feature “more than three times” as many objects as it does currently.

Phil McGowan, the museum’s curator, said: “The cutting edge museum will be bigger, better and brighter.

“It will house the world’s most prestigious collection of rugby memorabilia. It will include commentary, film and match footage from the most iconic moments, memorable tours and greatest players in the history of what is the world’s most dramatic team sport.”

He added: “It will also include purpose-built events, education and research facilities and invite visitors to engage in the game with exciting hands-on interactive exhibits.”

The attraction was launched as the Museum of Rugby in 1996 before being renamed in 2008.
RELATED STORIES
Twickenham redevelopment plans approved


Redevelopment works are set to take place on Twickenham’s East Stand after a proposal was giving the green light by the local authority.
FEATURE: Twickenham: Connected stadium


Twickenham’s £76m investment in consumer-centric technology
RFU reveals plan to redevelop Twickenham’s east stand


Twickenham – the home of English rugby – is embarking on a redevelopment plan which will see the transformation of its east stand.
Twickenham boosts security following Paris attacks


Twickenham Stadium will enforce strict security measures for the upcoming Six Nations matches in light of the terrorist attacks in Paris last November.
MORE NEWS
London Museum makes destination dining part of the attraction
London Museum will open four new food and drink destinations when it launches its new home at Smithfield on 28 November, making hospitality a central part of the visitor experience at one of the capital's biggest cultural openings of the year.
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
+ More news   
 
COMPANY PROFILES
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
 


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Tel: +44 (0)1462 431385

©Cybertrek 2026

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