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NEWS
Twickenham’s World Rugby Museum to expand and become more interactive
POSTED 14 Feb 2017 . BY Matthew Campelli
The museum originally opened as the Museum of Rugby in 1996
Twickenham’s World Rugby Museum will be “upgraded” and “modernised”, and is due to reopen during the winter of 2017/18.

The current museum – situated in the stadium’s East Stand – will be closed on 1 March 2017 following the conclusion of the Six Nations.

It will be moved to Twickenham’s South Stand and completely revamped, making it “more interactive than before”.

The new gallery will also feature “more than three times” as many objects as it does currently.

Phil McGowan, the museum’s curator, said: “The cutting edge museum will be bigger, better and brighter.

“It will house the world’s most prestigious collection of rugby memorabilia. It will include commentary, film and match footage from the most iconic moments, memorable tours and greatest players in the history of what is the world’s most dramatic team sport.”

He added: “It will also include purpose-built events, education and research facilities and invite visitors to engage in the game with exciting hands-on interactive exhibits.”

The attraction was launched as the Museum of Rugby in 1996 before being renamed in 2008.
RELATED STORIES
  Twickenham redevelopment plans approved


Redevelopment works are set to take place on Twickenham’s East Stand after a proposal was giving the green light by the local authority.
  FEATURE: Twickenham: Connected stadium


Twickenham’s £76m investment in consumer-centric technology
  RFU reveals plan to redevelop Twickenham’s east stand


Twickenham – the home of English rugby – is embarking on a redevelopment plan which will see the transformation of its east stand.
  Twickenham boosts security following Paris attacks


Twickenham Stadium will enforce strict security measures for the upcoming Six Nations matches in light of the terrorist attacks in Paris last November.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
+ More news   

COMPANY PROFILES
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
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Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

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09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

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Jobs    News   Products   Magazine   Subscribe
NEWS
Twickenham’s World Rugby Museum to expand and become more interactive
POSTED 14 Feb 2017 . BY Matthew Campelli
The museum originally opened as the Museum of Rugby in 1996
Twickenham’s World Rugby Museum will be “upgraded” and “modernised”, and is due to reopen during the winter of 2017/18.

The current museum – situated in the stadium’s East Stand – will be closed on 1 March 2017 following the conclusion of the Six Nations.

It will be moved to Twickenham’s South Stand and completely revamped, making it “more interactive than before”.

The new gallery will also feature “more than three times” as many objects as it does currently.

Phil McGowan, the museum’s curator, said: “The cutting edge museum will be bigger, better and brighter.

“It will house the world’s most prestigious collection of rugby memorabilia. It will include commentary, film and match footage from the most iconic moments, memorable tours and greatest players in the history of what is the world’s most dramatic team sport.”

He added: “It will also include purpose-built events, education and research facilities and invite visitors to engage in the game with exciting hands-on interactive exhibits.”

The attraction was launched as the Museum of Rugby in 1996 before being renamed in 2008.
RELATED STORIES
Twickenham redevelopment plans approved


Redevelopment works are set to take place on Twickenham’s East Stand after a proposal was giving the green light by the local authority.
FEATURE: Twickenham: Connected stadium


Twickenham’s £76m investment in consumer-centric technology
RFU reveals plan to redevelop Twickenham’s east stand


Twickenham – the home of English rugby – is embarking on a redevelopment plan which will see the transformation of its east stand.
Twickenham boosts security following Paris attacks


Twickenham Stadium will enforce strict security measures for the upcoming Six Nations matches in light of the terrorist attacks in Paris last November.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   
 
COMPANY PROFILES
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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