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NEWS
Mass Effect 4D experience coming to California's Great Adventure
POSTED 01 Oct 2015 . BY Tom Anstey
A new Mass Effect game is expected to be released in 2016 Credit: EA
California's Great America in Santa Clara is teaming up with Electronic Arts (EA) to bring a first-of-its-kind 4D holographic experience based on the popular Mass Effect videogame series.

Coming to the park’s newly renovated Action Theater, riders will be taken on a 3D adventure, curated by a live performer acting with the on-screen visuals. Using motion seating, sound technology and other 4D experiences, the immersive attraction will send guests through space to a distant planet, where they will face off against Mass Effect’s signature adversaries and “ultimately help save the day”.

The attraction is due to open in 2016 – the same year that game developer BioWare is expected to release the next instalment in the videogame series.

"EA and BioWare are thrilled to partner with Great America and see one of our most iconic games turned into an exciting high-tech attraction," said Patrick O'Brien, vice president of Entertainment and Licensing, EA.

"Having a partner who shares our commitment to thrilling our fans is extremely important to us and we look forward to building an attraction that will appeal to the Mass Effect fan-base and introduce it to many more."
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
+ More news   
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General Manager, The Needles
Heritage Great Britain
Salary: c£70,000pa + benefits + relocation support
Job location: Isle of Wight , United Kingdom
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COMPANY PROFILES
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
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23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
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Get Attractions Management digital magazine FREE
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Jobs    News   Products   Magazine   Subscribe
NEWS
Mass Effect 4D experience coming to California's Great Adventure
POSTED 01 Oct 2015 . BY Tom Anstey
A new Mass Effect game is expected to be released in 2016 Credit: EA
California's Great America in Santa Clara is teaming up with Electronic Arts (EA) to bring a first-of-its-kind 4D holographic experience based on the popular Mass Effect videogame series.

Coming to the park’s newly renovated Action Theater, riders will be taken on a 3D adventure, curated by a live performer acting with the on-screen visuals. Using motion seating, sound technology and other 4D experiences, the immersive attraction will send guests through space to a distant planet, where they will face off against Mass Effect’s signature adversaries and “ultimately help save the day”.

The attraction is due to open in 2016 – the same year that game developer BioWare is expected to release the next instalment in the videogame series.

"EA and BioWare are thrilled to partner with Great America and see one of our most iconic games turned into an exciting high-tech attraction," said Patrick O'Brien, vice president of Entertainment and Licensing, EA.

"Having a partner who shares our commitment to thrilling our fans is extremely important to us and we look forward to building an attraction that will appeal to the Mass Effect fan-base and introduce it to many more."
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
+ More news   
 
COMPANY PROFILES
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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