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NEWS
Marriott and Witkoff to turn unfinished Fontainebleau into integrated resort
POSTED 14 Feb 2018 . BY Tom Walker
A deal to develop the project has been struck between New York-based developer Steve Witkoff and hotel giant Marriott International
The unfinished Fontainebleau resort tower in Las Vegas, US, will finally get a new lease of life, following a deal struck between New York-based developer Steve Witkoff and hotel giant Marriott International.

Witkoff and Marriott have announced plans to turn the Fontainebleau building into an integrated resort, featuring two hotels operated under Marriott’s luxury brands The Edition and JW Marriott.

Construction work on The Fontainebleau Las Vegas tower – designed by Carlos Zapata Studio in partnership with Bergman Walls Associates – first began in February 2007, but came to a halt in 2009 following the global financial crisis the year before. The project eventually went into bankruptcy and the 60+-storey building – the tallest in Las Vegas – was often referred to as the “towering monument to the recession”.

Now, five months after acquiring the property for a reported US$600m (€485.5m, £432.5m), the Witkoff Group has revealed its plans to bring the resort back to life.

To be called The Drew, the resort is set to open in 2020 and will feature more than 4,000 bedrooms across the two hotels.

While no exact details of the facilities have been revealed, in its former iteration the Fontainebleau building was expected to include – upon completion – a 95,000 sq ft (8,800sq m) casino and a 60,000 sq ft (5,600sq m) destination spa, as well as a 3,300-seat performing arts theatre.

Whether those plans will change has been unconfirmed.

Steven Witkoff, chair and CEO of Witkoff Group, said: “With Marriott International, we have the opportunity to ensure we unlock the unparalleled value of this asset.

“This acquisition, made in partnership with New Valley LLC, is a well-designed, structurally-sound project with a significant discount to both replacement cost and the implied public market valuations of comparable Las Vegas Strip resorts.”

Two Blackbirds Hospitality, led by hotelier and former Cosmopolitan CEO John Unwin, will oversee the launch and operations of The Drew Las Vegas.

Founded in 1997, the Witkoff Group specialises in identifying, acquiring and developing what it describes as “undervalued properties” in key locations.
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  Marriott to open Tadao Ando-designed W hotel in Osaka in 2021


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  Nora Tobin named wellness ambassador for JW Marriott


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  ResortSuite to manage Fontainebleau’s operations


ResortSuite SPA has been chosen to manage spa operations at two Fontainebleau spas –  the Miami Beach spa in Florida and the new Fontainebleau Las Vegas resort and spa.
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NEWS
Marriott and Witkoff to turn unfinished Fontainebleau into integrated resort
POSTED 14 Feb 2018 . BY Tom Walker
A deal to develop the project has been struck between New York-based developer Steve Witkoff and hotel giant Marriott International
The unfinished Fontainebleau resort tower in Las Vegas, US, will finally get a new lease of life, following a deal struck between New York-based developer Steve Witkoff and hotel giant Marriott International.

Witkoff and Marriott have announced plans to turn the Fontainebleau building into an integrated resort, featuring two hotels operated under Marriott’s luxury brands The Edition and JW Marriott.

Construction work on The Fontainebleau Las Vegas tower – designed by Carlos Zapata Studio in partnership with Bergman Walls Associates – first began in February 2007, but came to a halt in 2009 following the global financial crisis the year before. The project eventually went into bankruptcy and the 60+-storey building – the tallest in Las Vegas – was often referred to as the “towering monument to the recession”.

Now, five months after acquiring the property for a reported US$600m (€485.5m, £432.5m), the Witkoff Group has revealed its plans to bring the resort back to life.

To be called The Drew, the resort is set to open in 2020 and will feature more than 4,000 bedrooms across the two hotels.

While no exact details of the facilities have been revealed, in its former iteration the Fontainebleau building was expected to include – upon completion – a 95,000 sq ft (8,800sq m) casino and a 60,000 sq ft (5,600sq m) destination spa, as well as a 3,300-seat performing arts theatre.

Whether those plans will change has been unconfirmed.

Steven Witkoff, chair and CEO of Witkoff Group, said: “With Marriott International, we have the opportunity to ensure we unlock the unparalleled value of this asset.

“This acquisition, made in partnership with New Valley LLC, is a well-designed, structurally-sound project with a significant discount to both replacement cost and the implied public market valuations of comparable Las Vegas Strip resorts.”

Two Blackbirds Hospitality, led by hotelier and former Cosmopolitan CEO John Unwin, will oversee the launch and operations of The Drew Las Vegas.

Founded in 1997, the Witkoff Group specialises in identifying, acquiring and developing what it describes as “undervalued properties” in key locations.
RELATED STORIES
Marriott signs deal for luxury hotel at US$3bn Water Street Tampa project


Marriott International will operate a luxury hotel at Water Street Tampa – a US$3bn (€2.4bn, £2.1bn) mixed-use development under construction in downtown Tampa, Florida, US.
Marriott to open Tadao Ando-designed W hotel in Osaka in 2021


Marriott International has secured a deal to open and manage a 337-room luxury hotel in Japan’s second-largest city, Osaka.
Nora Tobin named wellness ambassador for JW Marriott


Celebrity trainer, lifestyle coach and nutrition specialist Nora Tobin has partnered with JW Marriott to become the brand’s wellness ambassador.
ResortSuite to manage Fontainebleau’s operations


ResortSuite SPA has been chosen to manage spa operations at two Fontainebleau spas –  the Miami Beach spa in Florida and the new Fontainebleau Las Vegas resort and spa.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
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IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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