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NEWS
'Vagueness should be killed': MVRDV's Winy Maas calls for more clarity in architecture
POSTED 02 Jun 2016 . BY Kim Megson
Winy Maas has called for 'activated, action' architecture which has a clear purpose Credit: Charles William Pelletier
MVRDV co-founder Winy Maas has said architects should do more to instil clarity and purpose into their work.

Speaking during the Next Creation forum on urbanism and the development of cities in China at the Venice Architecture Biennale, Maas called for “vagueness to be killed” in architecture.

“I think every project should be so radical and clear that it shows what it wants to add to the world and how it can improve it,” he said, in reply to a question on how architects can contribute to a better planet. “This is for both large and small projects – it’s something we all have to try out.”

Maas praised architecture which “is clear enough for the whole world to understand what you’re doing”.

“I’m happy with The Stair,” he added, referencing MVRDV’s recent Rotterdam project in which a giant 180-step staircase was installed in the city to mark the rebuilding efforts since it was largely destroyed in World War II.

“It just opened and I was surprised how many people took the gesture [the way it was intended]. I mean, it's a stupid, simple stair, but in no time 100,000 people had used it. That touched me personally and encouraged me to advertise for this activated ‘action architecture’ – architecture that wants to clearly show its intentions in the most direct and fantastic way.”

MVRDV have certainly embraced clarity with their latest project – a completely transparent glass Infinity Kitchen that has been unveiled at this year’s Biennale.
RELATED STORIES
  Could MVRDV's transparent Infinity Kitchen revolutionise restaurant design?


Restaurants of the future could look a lot lighter because of Dutch architects MVRDV’s latest creation: a fully transparent glass kitchen.
  MVRDV turn traditional buildings inside out for green-lit Zaanstad Cultural Cluster


MVRDV’s design for a cultural hub in Zaandstad, Holland, featuring a concert hall, cinema, arts space, dance studio, library and architecture centre, has been given the green light by the municipality.
  MVRDV's spiky Danish Museum of Rock opens in Roskilde


Denmark’s Museum of Rock Music opens today (29 April) in the city of Roskilde, marking the latest building from Dutch architecture studio MVRDV.
  EXCLUSIVE: MVRDV founders speak to CLAD about the importance of leisure architecture


The founding partners of Dutch studio MVRDV have told CLADthat architects and developers must consider including a leisure component when designing new structures in built environments.
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Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
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NEWS
'Vagueness should be killed': MVRDV's Winy Maas calls for more clarity in architecture
POSTED 02 Jun 2016 . BY Kim Megson
Winy Maas has called for 'activated, action' architecture which has a clear purpose Credit: Charles William Pelletier
MVRDV co-founder Winy Maas has said architects should do more to instil clarity and purpose into their work.

Speaking during the Next Creation forum on urbanism and the development of cities in China at the Venice Architecture Biennale, Maas called for “vagueness to be killed” in architecture.

“I think every project should be so radical and clear that it shows what it wants to add to the world and how it can improve it,” he said, in reply to a question on how architects can contribute to a better planet. “This is for both large and small projects – it’s something we all have to try out.”

Maas praised architecture which “is clear enough for the whole world to understand what you’re doing”.

“I’m happy with The Stair,” he added, referencing MVRDV’s recent Rotterdam project in which a giant 180-step staircase was installed in the city to mark the rebuilding efforts since it was largely destroyed in World War II.

“It just opened and I was surprised how many people took the gesture [the way it was intended]. I mean, it's a stupid, simple stair, but in no time 100,000 people had used it. That touched me personally and encouraged me to advertise for this activated ‘action architecture’ – architecture that wants to clearly show its intentions in the most direct and fantastic way.”

MVRDV have certainly embraced clarity with their latest project – a completely transparent glass Infinity Kitchen that has been unveiled at this year’s Biennale.
RELATED STORIES
Could MVRDV's transparent Infinity Kitchen revolutionise restaurant design?


Restaurants of the future could look a lot lighter because of Dutch architects MVRDV’s latest creation: a fully transparent glass kitchen.
MVRDV turn traditional buildings inside out for green-lit Zaanstad Cultural Cluster


MVRDV’s design for a cultural hub in Zaandstad, Holland, featuring a concert hall, cinema, arts space, dance studio, library and architecture centre, has been given the green light by the municipality.
MVRDV's spiky Danish Museum of Rock opens in Roskilde


Denmark’s Museum of Rock Music opens today (29 April) in the city of Roskilde, marking the latest building from Dutch architecture studio MVRDV.
EXCLUSIVE: MVRDV founders speak to CLAD about the importance of leisure architecture


The founding partners of Dutch studio MVRDV have told CLADthat architects and developers must consider including a leisure component when designing new structures in built environments.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
+ More news   
 
COMPANY PROFILES
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

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Tel: +44 (0)1462 431385

©Cybertrek 2026

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