Latest
issue
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Fitness and fun promoted at MVRDV's madcap House of Movement and Culture
POSTED 02 Sep 2016 . BY Kim Megson
The facility is open to people of all ages and abilities Credit: Adam Mørk

It’s between the volumes where the real fun will happen though; spaces where we hint at a use, but which will become entirely user-defined
– Jacob van Rijs
Culture, health and movement are the focus at MVRDV’s new community centre in Copenhagen, which encourages adults and children alike to enjoy a better quality of life through physical activity.

Slides, fireman's poles, labyrinths, nets and climbing walls provide a means of navigating around the Ku.Be House of Culture and Movement, which is being opened today by Crown Prince Frederik of Denmark.

The project, designed in collaboration with ADEPT, is described as “the first of its typology – a community space which also focuses on exploring and developing our most fundamental process, movement.”

The 3,200sq m (34,400sq ft) Ku.Be facilitates both fixed and spontaneous programmes. The six main volumes have specific areas for different forms of exercise and movement – with each interior area clad in its own colour and material.

In contrast, the voids between them are left for the users to interpret how they wish and the garden outside offers interactive environments for when the activity spills from the building. This allows the site to evolve to for the specific needs and demands of its users.

The House of Culture in Movement was designed for the municipality of Frederiksberg as a focal point for both the immediate community and also the wider area of Copenhagen. The brief’s sole criteria was that the building that would bring people together and improve the quality of life.

“We designed Ku.Be to encourage the unexpected,” said MVRDV co-founder Jacob van Rijs. “Larger volumes are suited to hold performances or public meetings, smaller ones can be for exhibitions or debates. The fast-pace rooms are perfect for dance, or parkour; and zen rooms give you the contrast of yoga or meditation.

“It’s between these volumes where the real fun will happen though; spaces where we hint at a use, but which will become entirely user-defined.”

To cater for all abilities and ages, both easier and more standard ways of moving around the building are provided.

“We tried to turn your average experience of a building on its head,” said ADEPT co-founder Martin Krogh. “What would otherwise be a simple, mindless journey through the building turns into an exploration and discovery of movement.

“Here it’s you that defines the route, however you want: climbing, sliding, crawling, jumping.”

Ku.Be is MVRDV’s second completed project in Denmark this year, a few months after their Ragnarock music museum opened in the city of Roskilde.

In an exclusive interview in the current issue of CLADmag the founding partners of the practice explain the philosophy that unites their work and their hopes for the future.
Slides, fireman's poles, labyrinths, nets and climbing walls provide a means of navigating around the Ku.Be Credit: Adam Mørk
The different primary volumes each feature a different purpose and have their own unique colour scheme Credit: Adam Mørk
The centre was commissioned to improve the quality of life in Frederiksberg Credit: Adam Mørk
ADEPT Architects partnered with MVRDV on the scheme Credit: Adam Mørk
A labyrinth connects two floors Credit: Adam Mørk
RELATED STORIES
  MVRDV design gold-tinged Paradise City entertainment zone for South Korea's Winter Olympics


MVRDV have revealed their design for Paradise City; a 9,800sq m entertainment plaza in Seoul, South Korea.
  FEATURE: In conversation: MVRDV


From flooding old shopping malls to revolutionising housing, MVRDV’s founders like to do things differently
  'Vagueness should be killed': MVRDV's Winy Maas calls for more clarity in architecture


MVRDV co-founder Winy Maas has said architects should do more to instil clarity and purpose into their work.
  MVRDV turn traditional buildings inside out for green-lit Zaanstad Cultural Cluster


MVRDV’s design for a cultural hub in Zaandstad, Holland, featuring a concert hall, cinema, arts space, dance studio, library and architecture centre, has been given the green light by the municipality.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
+ More news   
LATEST JOBS
General Manager, The Needles
Heritage Great Britain
Salary: c£70,000pa + benefits + relocation support
Job location: Isle of Wight , United Kingdom
+ More jobs  

COMPANY PROFILES
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
Fitness and fun promoted at MVRDV's madcap House of Movement and Culture
POSTED 02 Sep 2016 . BY Kim Megson
The facility is open to people of all ages and abilities Credit: Adam Mørk
It’s between the volumes where the real fun will happen though; spaces where we hint at a use, but which will become entirely user-defined
– Jacob van Rijs
Culture, health and movement are the focus at MVRDV’s new community centre in Copenhagen, which encourages adults and children alike to enjoy a better quality of life through physical activity.

Slides, fireman's poles, labyrinths, nets and climbing walls provide a means of navigating around the Ku.Be House of Culture and Movement, which is being opened today by Crown Prince Frederik of Denmark.

The project, designed in collaboration with ADEPT, is described as “the first of its typology – a community space which also focuses on exploring and developing our most fundamental process, movement.”

The 3,200sq m (34,400sq ft) Ku.Be facilitates both fixed and spontaneous programmes. The six main volumes have specific areas for different forms of exercise and movement – with each interior area clad in its own colour and material.

In contrast, the voids between them are left for the users to interpret how they wish and the garden outside offers interactive environments for when the activity spills from the building. This allows the site to evolve to for the specific needs and demands of its users.

The House of Culture in Movement was designed for the municipality of Frederiksberg as a focal point for both the immediate community and also the wider area of Copenhagen. The brief’s sole criteria was that the building that would bring people together and improve the quality of life.

“We designed Ku.Be to encourage the unexpected,” said MVRDV co-founder Jacob van Rijs. “Larger volumes are suited to hold performances or public meetings, smaller ones can be for exhibitions or debates. The fast-pace rooms are perfect for dance, or parkour; and zen rooms give you the contrast of yoga or meditation.

“It’s between these volumes where the real fun will happen though; spaces where we hint at a use, but which will become entirely user-defined.”

To cater for all abilities and ages, both easier and more standard ways of moving around the building are provided.

“We tried to turn your average experience of a building on its head,” said ADEPT co-founder Martin Krogh. “What would otherwise be a simple, mindless journey through the building turns into an exploration and discovery of movement.

“Here it’s you that defines the route, however you want: climbing, sliding, crawling, jumping.”

Ku.Be is MVRDV’s second completed project in Denmark this year, a few months after their Ragnarock music museum opened in the city of Roskilde.

In an exclusive interview in the current issue of CLADmag the founding partners of the practice explain the philosophy that unites their work and their hopes for the future.
Slides, fireman's poles, labyrinths, nets and climbing walls provide a means of navigating around the Ku.Be Credit: Adam Mørk
The different primary volumes each feature a different purpose and have their own unique colour scheme Credit: Adam Mørk
The centre was commissioned to improve the quality of life in Frederiksberg Credit: Adam Mørk
ADEPT Architects partnered with MVRDV on the scheme Credit: Adam Mørk
A labyrinth connects two floors Credit: Adam Mørk
RELATED STORIES
MVRDV design gold-tinged Paradise City entertainment zone for South Korea's Winter Olympics


MVRDV have revealed their design for Paradise City; a 9,800sq m entertainment plaza in Seoul, South Korea.
FEATURE: In conversation: MVRDV


From flooding old shopping malls to revolutionising housing, MVRDV’s founders like to do things differently
'Vagueness should be killed': MVRDV's Winy Maas calls for more clarity in architecture


MVRDV co-founder Winy Maas has said architects should do more to instil clarity and purpose into their work.
MVRDV turn traditional buildings inside out for green-lit Zaanstad Cultural Cluster


MVRDV’s design for a cultural hub in Zaandstad, Holland, featuring a concert hall, cinema, arts space, dance studio, library and architecture centre, has been given the green light by the municipality.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
+ More news   
 
COMPANY PROFILES
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS