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MVRDV design gold-tinged Paradise City entertainment zone for South Korea's Winter Olympics
POSTED 20 Jul 2016 . BY Kim Megson
A golden 'sunbeam' can be seen by passengers flying into nearby Incheon Airport Credit: MVRDV
MVRDV have revealed their design for Paradise City; a 9,800sq m (105,500sq ft) entertainment plaza in Seoul, South Korea.

Located close to Incheon Airport, the complex will feature a boutique hotel, food-court, galleries, a spa, retail space and a nightclub. It will open in time for the 2018 Winter Olympic games, and will act as a tourist hotspot for visitors to the city – with a mono-rail link connecting it directly with the airport.

Local studio Gansam Architects have designed the wider masterplan for the complex, while MVRDV have created two buildings – called the Sandbox and Nightclub – which will house the bulk of the amenities.

The windowless structures have been described by MVRDV as “fluid but monolithic,” with the flowing façades designed to emulate “draping curtains” that entice visitors inside.

The buildings share an architectural language with the surrounding urban landscape, with concrete castings that reflect the exteriors from the surrounding structures.

A golden spot floats over the Nightclub building and the plaza in front, creating “a blast of light before the contrasting dark interior.” MVRDV co-founder Winy Maas described this feature as “a sunbeam that makes its presence known even from the air and the landing planes at Incheon airport.”

Glass flooring inside the buildings will reveal the inner-workings of the site, including the underground service areas and car park.

Construction is expected to begin in September 2016.

An interview with MVRDV founders Jacob van Rijs, Nathalie de Vries and Winy Maas – in which they discuss their architectural philosophy and drive “to do things differently”features in the newly released issue of CLADmag.
Construction on the project is set to begin in September Credit: MVRDV
The flowing façades designed to emulate draping curtains that entice visitors inside Credit: MVRDV
The complex will feature a boutique hotel, food-court, galleries, a spa, retail space and a nightclub Credit: MVRDV
The windowless structures have been described by MVRDV as 'fluid but monolithic' Credit: MVRDV
The buildings will share an architectural language with the surrounding urban landscape Credit: MVRDV
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  FEATURE: In conversation: MVRDV


From flooding old shopping malls to revolutionising housing, MVRDV’s founders like to do things differently
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  'Vagueness should be killed': MVRDV's Winy Maas calls for more clarity in architecture


MVRDV co-founder Winy Maas has said architects should do more to instil clarity and purpose into their work.
  Could MVRDV's transparent Infinity Kitchen revolutionise restaurant design?


Restaurants of the future could look a lot lighter because of Dutch architects MVRDV’s latest creation: a fully transparent glass kitchen.
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NEWS
MVRDV design gold-tinged Paradise City entertainment zone for South Korea's Winter Olympics
POSTED 20 Jul 2016 . BY Kim Megson
A golden 'sunbeam' can be seen by passengers flying into nearby Incheon Airport Credit: MVRDV
MVRDV have revealed their design for Paradise City; a 9,800sq m (105,500sq ft) entertainment plaza in Seoul, South Korea.

Located close to Incheon Airport, the complex will feature a boutique hotel, food-court, galleries, a spa, retail space and a nightclub. It will open in time for the 2018 Winter Olympic games, and will act as a tourist hotspot for visitors to the city – with a mono-rail link connecting it directly with the airport.

Local studio Gansam Architects have designed the wider masterplan for the complex, while MVRDV have created two buildings – called the Sandbox and Nightclub – which will house the bulk of the amenities.

The windowless structures have been described by MVRDV as “fluid but monolithic,” with the flowing façades designed to emulate “draping curtains” that entice visitors inside.

The buildings share an architectural language with the surrounding urban landscape, with concrete castings that reflect the exteriors from the surrounding structures.

A golden spot floats over the Nightclub building and the plaza in front, creating “a blast of light before the contrasting dark interior.” MVRDV co-founder Winy Maas described this feature as “a sunbeam that makes its presence known even from the air and the landing planes at Incheon airport.”

Glass flooring inside the buildings will reveal the inner-workings of the site, including the underground service areas and car park.

Construction is expected to begin in September 2016.

An interview with MVRDV founders Jacob van Rijs, Nathalie de Vries and Winy Maas – in which they discuss their architectural philosophy and drive “to do things differently”features in the newly released issue of CLADmag.
Construction on the project is set to begin in September Credit: MVRDV
The flowing façades designed to emulate draping curtains that entice visitors inside Credit: MVRDV
The complex will feature a boutique hotel, food-court, galleries, a spa, retail space and a nightclub Credit: MVRDV
The windowless structures have been described by MVRDV as 'fluid but monolithic' Credit: MVRDV
The buildings will share an architectural language with the surrounding urban landscape Credit: MVRDV
RELATED STORIES
FEATURE: In conversation: MVRDV


From flooding old shopping malls to revolutionising housing, MVRDV’s founders like to do things differently
MVRDV's new library features a giant reflective 'eye' at its heart


MVRDV are nearing completion on a reflective “hollowed-out” library in Tianjin, China.
'Vagueness should be killed': MVRDV's Winy Maas calls for more clarity in architecture


MVRDV co-founder Winy Maas has said architects should do more to instil clarity and purpose into their work.
Could MVRDV's transparent Infinity Kitchen revolutionise restaurant design?


Restaurants of the future could look a lot lighter because of Dutch architects MVRDV’s latest creation: a fully transparent glass kitchen.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
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COMPANY PROFILES
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
 


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