Latest
issue
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
MVRDV design gold-tinged Paradise City entertainment zone for South Korea's Winter Olympics
POSTED 20 Jul 2016 . BY Kim Megson
A golden 'sunbeam' can be seen by passengers flying into nearby Incheon Airport Credit: MVRDV
MVRDV have revealed their design for Paradise City; a 9,800sq m (105,500sq ft) entertainment plaza in Seoul, South Korea.

Located close to Incheon Airport, the complex will feature a boutique hotel, food-court, galleries, a spa, retail space and a nightclub. It will open in time for the 2018 Winter Olympic games, and will act as a tourist hotspot for visitors to the city – with a mono-rail link connecting it directly with the airport.

Local studio Gansam Architects have designed the wider masterplan for the complex, while MVRDV have created two buildings – called the Sandbox and Nightclub – which will house the bulk of the amenities.

The windowless structures have been described by MVRDV as “fluid but monolithic,” with the flowing façades designed to emulate “draping curtains” that entice visitors inside.

The buildings share an architectural language with the surrounding urban landscape, with concrete castings that reflect the exteriors from the surrounding structures.

A golden spot floats over the Nightclub building and the plaza in front, creating “a blast of light before the contrasting dark interior.” MVRDV co-founder Winy Maas described this feature as “a sunbeam that makes its presence known even from the air and the landing planes at Incheon airport.”

Glass flooring inside the buildings will reveal the inner-workings of the site, including the underground service areas and car park.

Construction is expected to begin in September 2016.

An interview with MVRDV founders Jacob van Rijs, Nathalie de Vries and Winy Maas – in which they discuss their architectural philosophy and drive “to do things differently”features in the newly released issue of CLADmag.
Construction on the project is set to begin in September Credit: MVRDV
The flowing façades designed to emulate draping curtains that entice visitors inside Credit: MVRDV
The complex will feature a boutique hotel, food-court, galleries, a spa, retail space and a nightclub Credit: MVRDV
The windowless structures have been described by MVRDV as 'fluid but monolithic' Credit: MVRDV
The buildings will share an architectural language with the surrounding urban landscape Credit: MVRDV
RELATED STORIES
  FEATURE: In conversation: MVRDV


From flooding old shopping malls to revolutionising housing, MVRDV’s founders like to do things differently
  MVRDV's new library features a giant reflective 'eye' at its heart


MVRDV are nearing completion on a reflective “hollowed-out” library in Tianjin, China.
  'Vagueness should be killed': MVRDV's Winy Maas calls for more clarity in architecture


MVRDV co-founder Winy Maas has said architects should do more to instil clarity and purpose into their work.
  Could MVRDV's transparent Infinity Kitchen revolutionise restaurant design?


Restaurants of the future could look a lot lighter because of Dutch architects MVRDV’s latest creation: a fully transparent glass kitchen.
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   

COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
MVRDV design gold-tinged Paradise City entertainment zone for South Korea's Winter Olympics
POSTED 20 Jul 2016 . BY Kim Megson
A golden 'sunbeam' can be seen by passengers flying into nearby Incheon Airport Credit: MVRDV
MVRDV have revealed their design for Paradise City; a 9,800sq m (105,500sq ft) entertainment plaza in Seoul, South Korea.

Located close to Incheon Airport, the complex will feature a boutique hotel, food-court, galleries, a spa, retail space and a nightclub. It will open in time for the 2018 Winter Olympic games, and will act as a tourist hotspot for visitors to the city – with a mono-rail link connecting it directly with the airport.

Local studio Gansam Architects have designed the wider masterplan for the complex, while MVRDV have created two buildings – called the Sandbox and Nightclub – which will house the bulk of the amenities.

The windowless structures have been described by MVRDV as “fluid but monolithic,” with the flowing façades designed to emulate “draping curtains” that entice visitors inside.

The buildings share an architectural language with the surrounding urban landscape, with concrete castings that reflect the exteriors from the surrounding structures.

A golden spot floats over the Nightclub building and the plaza in front, creating “a blast of light before the contrasting dark interior.” MVRDV co-founder Winy Maas described this feature as “a sunbeam that makes its presence known even from the air and the landing planes at Incheon airport.”

Glass flooring inside the buildings will reveal the inner-workings of the site, including the underground service areas and car park.

Construction is expected to begin in September 2016.

An interview with MVRDV founders Jacob van Rijs, Nathalie de Vries and Winy Maas – in which they discuss their architectural philosophy and drive “to do things differently”features in the newly released issue of CLADmag.
Construction on the project is set to begin in September Credit: MVRDV
The flowing façades designed to emulate draping curtains that entice visitors inside Credit: MVRDV
The complex will feature a boutique hotel, food-court, galleries, a spa, retail space and a nightclub Credit: MVRDV
The windowless structures have been described by MVRDV as 'fluid but monolithic' Credit: MVRDV
The buildings will share an architectural language with the surrounding urban landscape Credit: MVRDV
RELATED STORIES
FEATURE: In conversation: MVRDV


From flooding old shopping malls to revolutionising housing, MVRDV’s founders like to do things differently
MVRDV's new library features a giant reflective 'eye' at its heart


MVRDV are nearing completion on a reflective “hollowed-out” library in Tianjin, China.
'Vagueness should be killed': MVRDV's Winy Maas calls for more clarity in architecture


MVRDV co-founder Winy Maas has said architects should do more to instil clarity and purpose into their work.
Could MVRDV's transparent Infinity Kitchen revolutionise restaurant design?


Restaurants of the future could look a lot lighter because of Dutch architects MVRDV’s latest creation: a fully transparent glass kitchen.
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx- Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
+ More news   
 
COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS