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NEWS
MFS set to acquire New Zealand leisure businesses for AUS$247m
POSTED 24 May 2007 . BY
Australian company MFS Living and Leisure has announced a cash offer for New Zealand-based leisure operator Tourism Holdings.

The deal, worth NZ$277m (AUS$247m, US$204m, £103m, 151m euro) will see MFS become one of the largest leisure owner and operators in Australasia.

Chief executive of MFS, Marshall Vann, said: “THL has an excellent portfolio of New Zealand and Australian assets and a quality management team.

“From this platform we intend to grow the business and generate benefits for New Zealand tourism, which in turn will assist MFS to grow.

“MFS will implement a sensible capital investment program in New Zealand to support the growth strategies of many of the THL attractions.

“By cross-selling programs that cover our Australian and Asian businesses and implementing a strategic future capital investment program, we believe we can help boost visitor numbers to New Zealand and grow the country’s number one export industry,” he added.

“We are focused on buying or developing leisure businesses with steady income streams, high entry barriers in stable or emerging economies, and where there is a large middle class and established tourism industry.

“Also, the peak season for THL is the southern hemisphere summer, while for the majority of MFS’s assets it is the southern hemisphere winter. Our earnings base will be diversified across tourist seasons, countries and attractions, providing more balanced future distributions over a year.”

THL’s portfolio of tourism and leisure assets in New Zealand includes Fullers Bay of Islands, Awesome Adventures, Kelly Tarlton’s Antarctic Encounter and Underwater World, Waitomo Glow worm Caves including Aranui Cave and Ruakuri Caves, The Legendary Black Water Rafting Co, Milford Sound Red Boats, Milford Deep Underwater Observatory, Johnston’s Coachlines including Ski Shuttle, Great Sights, including Discover New Zealand retail.

MFS Living and Leisure’s portfolio currently includes the Oceanis aquarium brand, tree-top walks and ski fields.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
+ More news   

COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
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DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
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Jobs    News   Products   Magazine   Subscribe
NEWS
MFS set to acquire New Zealand leisure businesses for AUS$247m
POSTED 24 May 2007 . BY
Australian company MFS Living and Leisure has announced a cash offer for New Zealand-based leisure operator Tourism Holdings.

The deal, worth NZ$277m (AUS$247m, US$204m, £103m, 151m euro) will see MFS become one of the largest leisure owner and operators in Australasia.

Chief executive of MFS, Marshall Vann, said: “THL has an excellent portfolio of New Zealand and Australian assets and a quality management team.

“From this platform we intend to grow the business and generate benefits for New Zealand tourism, which in turn will assist MFS to grow.

“MFS will implement a sensible capital investment program in New Zealand to support the growth strategies of many of the THL attractions.

“By cross-selling programs that cover our Australian and Asian businesses and implementing a strategic future capital investment program, we believe we can help boost visitor numbers to New Zealand and grow the country’s number one export industry,” he added.

“We are focused on buying or developing leisure businesses with steady income streams, high entry barriers in stable or emerging economies, and where there is a large middle class and established tourism industry.

“Also, the peak season for THL is the southern hemisphere summer, while for the majority of MFS’s assets it is the southern hemisphere winter. Our earnings base will be diversified across tourist seasons, countries and attractions, providing more balanced future distributions over a year.”

THL’s portfolio of tourism and leisure assets in New Zealand includes Fullers Bay of Islands, Awesome Adventures, Kelly Tarlton’s Antarctic Encounter and Underwater World, Waitomo Glow worm Caves including Aranui Cave and Ruakuri Caves, The Legendary Black Water Rafting Co, Milford Sound Red Boats, Milford Deep Underwater Observatory, Johnston’s Coachlines including Ski Shuttle, Great Sights, including Discover New Zealand retail.

MFS Living and Leisure’s portfolio currently includes the Oceanis aquarium brand, tree-top walks and ski fields.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   
 
COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
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