Ben Smith, creative director at Red Star, says brands and intellectual property (IP) are the way forward in the future of 3D and 4D, and also that attractions are asking for seasonal films.

This is why the company's chosen to use Dracula for its latest film - a Halloween adventure where the infamous Count is accidently awoken by a grumpy teenager and his bumbling dad on holiday in Transylvania.

"While 3D film is breaking out of attractions and into cinemas and home video, 3D and 4D attractions are still hugely popular if they can offer a high quality entertainment experience, combined with a popular IP," said Smith. "However, venues can't afford to be lazy about their film selection - it's no longer enough to just offer a 3D film, you need really good films which people want to watch. Dracula 4D brings the internationally recognised Dracula brand to 3D visitor attractions for the first time. It's designed to work in 3D, 4D and 5D theatres with moving seats, as well as motion simulators. Although it's a spooky adventure, we made sure there's nothing too scary in there for young children and that the film's funny and full of action."

Now Red Star is working on Sleigh Ride, ready for the Christmas season.