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NEWS
Competition for leisure travellers set to hurt London’s global ranking
POSTED 13 Nov 2017 . BY Rob Gibson
London's tourist attractions will face increasing competition from Europe and Asia for visitors, according to the new report Credit: Shutterstock

Asia Pacific is the standout region that has driven change in the travel landscape over the past decade and is expected to continue doing so in the coming decade
– Wouter Geerts, author, The 100 City Destination Rankings
London’s position in the global city destination rankings is set to fall over the next seven years, slipping from third to sixth, according to a new league table.

Euromonitor International's 100 City Destination Rankings, commissioned by World Travel Market (WTM) London, were released at WTM London at the ExCeL London.

London has been running the #LondonIsOpen campaign to ensure leisure and business travellers continue to visit, with the report showing growth of more than three per cent in 2017.

However, despite being ranked third currently, the surge in travel to Asian cities means London is likely to be overtaken in the coming years by Singapore, Macau and Dubai, while Hong Kong and Bangkok will remain by far the most-visited cities.

Hong Kong was shown as the top city for international arrivals, with more than 26 million visitors in 2016, followed by the Thai capital with over 21 million. London is ranked third, with just over 19 million.

“Brexit threatens to undermine London’s dominant position for ease of doing business and its attractiveness as a start-up hub,” said the report.

“Competing cities that have emerged to steal its crown include Paris, Frankfurt, Berlin, Stockholm, Dublin and Amsterdam, based on transport connections, diversity and creative spirit.”

Wouter Geerts, author of the report, which was released on Tuesday (7 November), added: “Asia Pacific is the standout region that has driven change in the travel landscape over the past decade and is expected to continue doing so in the coming decade.

“In 2010, 34 cities from Asia Pacific were present in our top 100 ranking. This jumped to 41 cities in 2017 and is expected to grow to 47 cities in 2025. The impact of inter-Asian travel (predominantly from China) in particular cannot be underestimated.”

To read the full report, click here.
RELATED STORIES
  Roadmap for London tourism predicts 30 per cent visitor increase by 2025


Sadiq Khan has set out his tourism vision for the UK capital through to 2025, with the London mayor eyeing significant increases in tourism and revenue thanks to the newly-laid out industry masterplan.
  London attractions draw 65 million visits as capital dominates UK market


The top 10 most-visited attractions in the UK are all based in London, according to new figures from the Association of Leading Visitor Attractions (ALVA), with the British Museum topping the chart as the most popular visitor attraction in Britain for the ninth consecutive year.
MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
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Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
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David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
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By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
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NEWS
Competition for leisure travellers set to hurt London’s global ranking
POSTED 13 Nov 2017 . BY Rob Gibson
London's tourist attractions will face increasing competition from Europe and Asia for visitors, according to the new report Credit: Shutterstock
Asia Pacific is the standout region that has driven change in the travel landscape over the past decade and is expected to continue doing so in the coming decade
– Wouter Geerts, author, The 100 City Destination Rankings
London’s position in the global city destination rankings is set to fall over the next seven years, slipping from third to sixth, according to a new league table.

Euromonitor International's 100 City Destination Rankings, commissioned by World Travel Market (WTM) London, were released at WTM London at the ExCeL London.

London has been running the #LondonIsOpen campaign to ensure leisure and business travellers continue to visit, with the report showing growth of more than three per cent in 2017.

However, despite being ranked third currently, the surge in travel to Asian cities means London is likely to be overtaken in the coming years by Singapore, Macau and Dubai, while Hong Kong and Bangkok will remain by far the most-visited cities.

Hong Kong was shown as the top city for international arrivals, with more than 26 million visitors in 2016, followed by the Thai capital with over 21 million. London is ranked third, with just over 19 million.

“Brexit threatens to undermine London’s dominant position for ease of doing business and its attractiveness as a start-up hub,” said the report.

“Competing cities that have emerged to steal its crown include Paris, Frankfurt, Berlin, Stockholm, Dublin and Amsterdam, based on transport connections, diversity and creative spirit.”

Wouter Geerts, author of the report, which was released on Tuesday (7 November), added: “Asia Pacific is the standout region that has driven change in the travel landscape over the past decade and is expected to continue doing so in the coming decade.

“In 2010, 34 cities from Asia Pacific were present in our top 100 ranking. This jumped to 41 cities in 2017 and is expected to grow to 47 cities in 2025. The impact of inter-Asian travel (predominantly from China) in particular cannot be underestimated.”

To read the full report, click here.
RELATED STORIES
Roadmap for London tourism predicts 30 per cent visitor increase by 2025


Sadiq Khan has set out his tourism vision for the UK capital through to 2025, with the London mayor eyeing significant increases in tourism and revenue thanks to the newly-laid out industry masterplan.
London attractions draw 65 million visits as capital dominates UK market


The top 10 most-visited attractions in the UK are all based in London, according to new figures from the Association of Leading Visitor Attractions (ALVA), with the British Museum topping the chart as the most popular visitor attraction in Britain for the ninth consecutive year.
MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
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Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
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COMPANY PROFILES
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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PRINT SUBSCRIPTIONS
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