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NEWS
London attractions draw 65 million visits as capital dominates UK market
POSTED 07 Mar 2016 . BY Tom Anstey
Welcoming 6,820,686 visitors last year, the British Museum remains the most popular attraction in the UK Credit: shutterstock.com
The top 10 most-visited attractions in the UK are all based in London, according to new figures from the Association of Leading Visitor Attractions (ALVA), with the British Museum topping the chart as the most popular visitor attraction in Britain for the ninth consecutive year.

With many urging for the cultural disparity between the capital and the rest of the UK to be addressed, London showed why it receives roughly four times the amount of per capita funding compared to the rest of Britain, drawing more than 65 million people to its visitor attractions in 2015.

Welcoming 6,820,686 visitors last year, the British Museum remains the most popular attraction in the UK, while the National Gallery retained second place spot, drawing 5,908,254 people. The Natural History Museum jumped up two places from 5th in 2014, welcoming 5,284,023 as the UK’s third-most-visited attraction.

Outside the capital, Birmingham’s redeveloped library was the most visited in the UK, with 1,828,999 passing through its doors. Following its £40m Islands expansion and favourable coverage on a BBC drama series in late 2014, Chester Zoo was number 12 on the list, with an 18 per cent increase in visitor numbers year-on-year.

Temporary exhibitions played a strong part in 2015, with the largest increase in visitor numbers in the top 10 being Somerset House, which saw a 31 per cent jump up to 3,235,104, largely credited to a series of temporary exhibitions and public programmes. The Royal Academy of Arts climbed six places in this year’s results, breaking the million visitor barrier thanks in large part to its Ai Weiwei and Summer exhibitions. The V&A’s Alexander McQueen exhibition, which closed last August, was the UK’s most popular temporary exhibition, with 493,043 people seeing it in total during its 21-week run.

Normally dominant in the heritage sector, Edinburgh Castle shone in 2015, becoming the most visited attraction in Scotland, with 1,568,508 people coming to the historic site, overtaking National Museum Scotland for the first time in five years, which followed narrowly in second place with 1,567,310 visitors.

Things aren’t looking as rosy for all of the UK’s visitor attractions however, with the Tate Modern recording its lowest attendance figures for a decade. Finishing fifth on the list with 4,712,581 visitors, the numbers were down 19 per cent – a drop of close to a million people in 2014 when 5,785,427 came to the gallery.

“2015 continued to be a record year mainly due to our members continuing to show how diverse the UK is to both domestic and overseas visitors. However, anecdotally, our members told us that the poor weather had an affect, and our members in the South East did see a decrease during Operation Stack in Kent as well as following the Paris attacks,” said Bernard Donoghue, director of ALVA.

“The current weakness of the pound to the dollar and euro is making the UK a more affordable destination and 2016 is on target to be another memorable year for ALVA’s members.”

To see the full list of figures, click here.
RELATED STORIES
  ALVA to deliver visitor attractions masterclasses in Northern Ireland


Tourism Northern Ireland are teaming up with the Association of Leading Visitor Attractions (ALVA) to deliver a masterclass in how to make visitor attractions a success.
  Funding overhaul can fix broken Britain's culture policy, says report


An independent report has suggested that a forthcoming government White Paper on culture is crucial to the sector, providing a “once in 50 years” opportunity to fix the national cultural policy framework for Britain.
  British Museum appoints Hartwig Fischer as new director


The British Museum has named its first non-British director since the 19th century, appointing german Dr Hartwig Fischer to the role starting in 2016.
  Chester Zoo debuts Monsoon Forest in phase two of £40m Islands expansion


Chester Zoo has debuted phase two of its £40m (US$62.2m, €56.4m) Islands project, which is centred around the UK’s largest indoor zoo exhibit, Monsoon Forest.
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The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
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NEWS
London attractions draw 65 million visits as capital dominates UK market
POSTED 07 Mar 2016 . BY Tom Anstey
Welcoming 6,820,686 visitors last year, the British Museum remains the most popular attraction in the UK Credit: shutterstock.com
The top 10 most-visited attractions in the UK are all based in London, according to new figures from the Association of Leading Visitor Attractions (ALVA), with the British Museum topping the chart as the most popular visitor attraction in Britain for the ninth consecutive year.

With many urging for the cultural disparity between the capital and the rest of the UK to be addressed, London showed why it receives roughly four times the amount of per capita funding compared to the rest of Britain, drawing more than 65 million people to its visitor attractions in 2015.

Welcoming 6,820,686 visitors last year, the British Museum remains the most popular attraction in the UK, while the National Gallery retained second place spot, drawing 5,908,254 people. The Natural History Museum jumped up two places from 5th in 2014, welcoming 5,284,023 as the UK’s third-most-visited attraction.

Outside the capital, Birmingham’s redeveloped library was the most visited in the UK, with 1,828,999 passing through its doors. Following its £40m Islands expansion and favourable coverage on a BBC drama series in late 2014, Chester Zoo was number 12 on the list, with an 18 per cent increase in visitor numbers year-on-year.

Temporary exhibitions played a strong part in 2015, with the largest increase in visitor numbers in the top 10 being Somerset House, which saw a 31 per cent jump up to 3,235,104, largely credited to a series of temporary exhibitions and public programmes. The Royal Academy of Arts climbed six places in this year’s results, breaking the million visitor barrier thanks in large part to its Ai Weiwei and Summer exhibitions. The V&A’s Alexander McQueen exhibition, which closed last August, was the UK’s most popular temporary exhibition, with 493,043 people seeing it in total during its 21-week run.

Normally dominant in the heritage sector, Edinburgh Castle shone in 2015, becoming the most visited attraction in Scotland, with 1,568,508 people coming to the historic site, overtaking National Museum Scotland for the first time in five years, which followed narrowly in second place with 1,567,310 visitors.

Things aren’t looking as rosy for all of the UK’s visitor attractions however, with the Tate Modern recording its lowest attendance figures for a decade. Finishing fifth on the list with 4,712,581 visitors, the numbers were down 19 per cent – a drop of close to a million people in 2014 when 5,785,427 came to the gallery.

“2015 continued to be a record year mainly due to our members continuing to show how diverse the UK is to both domestic and overseas visitors. However, anecdotally, our members told us that the poor weather had an affect, and our members in the South East did see a decrease during Operation Stack in Kent as well as following the Paris attacks,” said Bernard Donoghue, director of ALVA.

“The current weakness of the pound to the dollar and euro is making the UK a more affordable destination and 2016 is on target to be another memorable year for ALVA’s members.”

To see the full list of figures, click here.
RELATED STORIES
ALVA to deliver visitor attractions masterclasses in Northern Ireland


Tourism Northern Ireland are teaming up with the Association of Leading Visitor Attractions (ALVA) to deliver a masterclass in how to make visitor attractions a success.
Funding overhaul can fix broken Britain's culture policy, says report


An independent report has suggested that a forthcoming government White Paper on culture is crucial to the sector, providing a “once in 50 years” opportunity to fix the national cultural policy framework for Britain.
British Museum appoints Hartwig Fischer as new director


The British Museum has named its first non-British director since the 19th century, appointing german Dr Hartwig Fischer to the role starting in 2016.
Chester Zoo debuts Monsoon Forest in phase two of £40m Islands expansion


Chester Zoo has debuted phase two of its £40m (US$62.2m, €56.4m) Islands project, which is centred around the UK’s largest indoor zoo exhibit, Monsoon Forest.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
+ More news   
 
COMPANY PROFILES
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
 


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Tel: +44 (0)1462 431385

©Cybertrek 2026

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