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NEWS
London 2012 Festival attracts 19.8m visits
POSTED 31 Oct 2012 . BY Tom Walker
The London 2012 Festival was the culmination of the Cultural Olympiad
The London 2012 Festival attracted more than 19.8m visits during its run from 21 June - 9 September.

Official figures show that the £63m event - the culmination of the Cultural Olympiad - included 621 productions and projects in resulting in 13,006 performances and events at 1,270 venues across the UK.

More than 200 works were commissioned for the festival, which also included 160 world and UK premieres and left a legacy of 176 permanent artworks.

Around 80 per cent of the 19.8m visits were for free events and a poll taken during the festival showed that 85 per cent of attendees say the event was a positive addition to the Games.

It's estimated that up to 500,000 people signed up to London 2012 to receive information on cultural events linked to the Games, with the strongest interest coming from young audiences, women and black, Asian and minority ethnic (BAME) people.

The results will be welcomed by the festival organisers, whose key aim of the London 2012 Festival was to use the power of the Games to engage new audiences with the arts.

Ruth Mackenzie, director of London 2012 Festival and Cultural Olympiad, said: "We asked partners and artists from around the world a to create 'Once in a Lifetime' new work to match up to the ambition and scale of the London 2012 Games.

"They rose magnificently to the challenge - they showed that the UK creative and cultural sectors are world leaders, and world-class artists amazed us with the risks they took and the quality of the work they created."
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OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
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NEWS
London 2012 Festival attracts 19.8m visits
POSTED 31 Oct 2012 . BY Tom Walker
The London 2012 Festival was the culmination of the Cultural Olympiad
The London 2012 Festival attracted more than 19.8m visits during its run from 21 June - 9 September.

Official figures show that the £63m event - the culmination of the Cultural Olympiad - included 621 productions and projects in resulting in 13,006 performances and events at 1,270 venues across the UK.

More than 200 works were commissioned for the festival, which also included 160 world and UK premieres and left a legacy of 176 permanent artworks.

Around 80 per cent of the 19.8m visits were for free events and a poll taken during the festival showed that 85 per cent of attendees say the event was a positive addition to the Games.

It's estimated that up to 500,000 people signed up to London 2012 to receive information on cultural events linked to the Games, with the strongest interest coming from young audiences, women and black, Asian and minority ethnic (BAME) people.

The results will be welcomed by the festival organisers, whose key aim of the London 2012 Festival was to use the power of the Games to engage new audiences with the arts.

Ruth Mackenzie, director of London 2012 Festival and Cultural Olympiad, said: "We asked partners and artists from around the world a to create 'Once in a Lifetime' new work to match up to the ambition and scale of the London 2012 Games.

"They rose magnificently to the challenge - they showed that the UK creative and cultural sectors are world leaders, and world-class artists amazed us with the risks they took and the quality of the work they created."
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
+ More news   
 
COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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