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Continuum reveals reimagined Loch Ness centre to celebrate Scotland's brand icon
POSTED 03 Jul 2023 . BY Tom Walker
The attraction offers guests the chance to immerse themselves in the story of the legend and explore the real stories of Loch Ness Credit: Continuum
Loch Ness Centre in Scotland has reopened following a major refurbishment
The attraction was acquired by Continuum Attractions in January 2023
Continuum has invested £1.5m in redeveloping and improving the site
The centre will focus on telling the globally renowned story behind the legend of Loch Ness
Continuum Attractions, which acquired the Loch Ness Centre in Scotland in January, has officially reopened its doors following a £1.5m refurbishment.

The visitor attraction is located in Drumnadrochit near Inverness.

The 12-week redevelopment has reinvigorated the centre, which will now focus on telling the globally renowned story behind the legend of Loch Ness, exploring the myths – alongside the scientific research – that has turned "Nessie" into one of Scotland’s most famous brand icons.

The one-hour experience offers guests the chance to immerse themselves seven interpretations of the legend and explores the real stories of Loch Ness.

"We've invested in a full upgrade to enhance the visitor experience, allowing people to explore the legend and myths of Loch Ness through immersive tours and also via trips aboard the attraction’s famous research vessel, Deepscan," said CEO, Juliana Delaney.

"Guests will walk through 500 million years of history to explore the myths and examine the scientific research surrounding the monster.

"They can hear real people’s stories, discover artefacts, and hear scientific debate on the existence of Nessie, a phenomenon boasting over 1,000 eyewitness accounts and recorded sightings, alongside lots of unexplained evidence."

The reopening coincides with the 90th anniversary of the famous sighting of Nessie, by Aldie Mackay, in 1933 which catapulted Scotland, Loch Ness, and its monster phenomenon onto the world stage and sets the scene for the centenary in 2033.

The ‘Monster Spotted’ headline went global, launching Loch Ness centre stage into world's media and attracting visits from around the world.

The media frenzy that ensued is among the real stories celebrated at the new Loch Ness Centre.

Chris Taylor, VisitScotland's regional leadership director, added: “Loch Ness is renowned the world over for its most elusive resident, Nessie, and indeed the Loch Ness Centre and Exhibition has and will continue to attract visitors from around the world each year.

“In Scotland’s Year of Stories, it is great to hear that this investment will mean that even more people will have the chance to learn all about Nessie – the subject of so many myths.

“Tourism is a force for good. It creates jobs, sustains communities and contributes significantly to the economy. The impact of tourism spreads far beyond the industry itself - it benefits our economy, our community and our wellbeing.”
Credit: Continuum
RELATED STORIES
  VisitBritain celebrates literary legends with new tourism campaign


VisitBritain has launched a new campaign aiming to boost visitor numbers in the UK, announcing a year of literary milestones dubbed “Magical Britain”.
  Loch Ness Monster to star in new tourism campaign for Scotland


The iconic landmark of Loch Ness in Scotland – supposedly home to the mythical Loch Ness Monster – is to benefit from a £2m (US$3m, €2.7m) investment to boost inbound tourism in a move that the government predicts will generate an extra £14m (US$21.1m, €18.7m) tourism spend by 2019.
  'Sustainable' visitor centre for Loch Ness


Glasgow-based Cameron Webster Architects (CWA) has unveiled its latest proposals for a new 'sustainable' visitor centre at Loch Ness, Scotland.
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NEWS
Continuum reveals reimagined Loch Ness centre to celebrate Scotland's brand icon
POSTED 03 Jul 2023 . BY Tom Walker
The attraction offers guests the chance to immerse themselves in the story of the legend and explore the real stories of Loch Ness Credit: Continuum
Loch Ness Centre in Scotland has reopened following a major refurbishment
The attraction was acquired by Continuum Attractions in January 2023
Continuum has invested £1.5m in redeveloping and improving the site
The centre will focus on telling the globally renowned story behind the legend of Loch Ness
Continuum Attractions, which acquired the Loch Ness Centre in Scotland in January, has officially reopened its doors following a £1.5m refurbishment.

The visitor attraction is located in Drumnadrochit near Inverness.

The 12-week redevelopment has reinvigorated the centre, which will now focus on telling the globally renowned story behind the legend of Loch Ness, exploring the myths – alongside the scientific research – that has turned "Nessie" into one of Scotland’s most famous brand icons.

The one-hour experience offers guests the chance to immerse themselves seven interpretations of the legend and explores the real stories of Loch Ness.

"We've invested in a full upgrade to enhance the visitor experience, allowing people to explore the legend and myths of Loch Ness through immersive tours and also via trips aboard the attraction’s famous research vessel, Deepscan," said CEO, Juliana Delaney.

"Guests will walk through 500 million years of history to explore the myths and examine the scientific research surrounding the monster.

"They can hear real people’s stories, discover artefacts, and hear scientific debate on the existence of Nessie, a phenomenon boasting over 1,000 eyewitness accounts and recorded sightings, alongside lots of unexplained evidence."

The reopening coincides with the 90th anniversary of the famous sighting of Nessie, by Aldie Mackay, in 1933 which catapulted Scotland, Loch Ness, and its monster phenomenon onto the world stage and sets the scene for the centenary in 2033.

The ‘Monster Spotted’ headline went global, launching Loch Ness centre stage into world's media and attracting visits from around the world.

The media frenzy that ensued is among the real stories celebrated at the new Loch Ness Centre.

Chris Taylor, VisitScotland's regional leadership director, added: “Loch Ness is renowned the world over for its most elusive resident, Nessie, and indeed the Loch Ness Centre and Exhibition has and will continue to attract visitors from around the world each year.

“In Scotland’s Year of Stories, it is great to hear that this investment will mean that even more people will have the chance to learn all about Nessie – the subject of so many myths.

“Tourism is a force for good. It creates jobs, sustains communities and contributes significantly to the economy. The impact of tourism spreads far beyond the industry itself - it benefits our economy, our community and our wellbeing.”
Credit: Continuum
RELATED STORIES
VisitBritain celebrates literary legends with new tourism campaign


VisitBritain has launched a new campaign aiming to boost visitor numbers in the UK, announcing a year of literary milestones dubbed “Magical Britain”.
Loch Ness Monster to star in new tourism campaign for Scotland


The iconic landmark of Loch Ness in Scotland – supposedly home to the mythical Loch Ness Monster – is to benefit from a £2m (US$3m, €2.7m) investment to boost inbound tourism in a move that the government predicts will generate an extra £14m (US$21.1m, €18.7m) tourism spend by 2019.
'Sustainable' visitor centre for Loch Ness


Glasgow-based Cameron Webster Architects (CWA) has unveiled its latest proposals for a new 'sustainable' visitor centre at Loch Ness, Scotland.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
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COMPANY PROFILES
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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ABOUT LEISURE MEDIA
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