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NEWS
Continuum reveals reimagined Loch Ness centre to celebrate Scotland's brand icon
POSTED 03 Jul 2023 . BY Tom Walker
The attraction offers guests the chance to immerse themselves in the story of the legend and explore the real stories of Loch Ness Credit: Continuum
Loch Ness Centre in Scotland has reopened following a major refurbishment
The attraction was acquired by Continuum Attractions in January 2023
Continuum has invested £1.5m in redeveloping and improving the site
The centre will focus on telling the globally renowned story behind the legend of Loch Ness
Continuum Attractions, which acquired the Loch Ness Centre in Scotland in January, has officially reopened its doors following a £1.5m refurbishment.

The visitor attraction is located in Drumnadrochit near Inverness.

The 12-week redevelopment has reinvigorated the centre, which will now focus on telling the globally renowned story behind the legend of Loch Ness, exploring the myths – alongside the scientific research – that has turned "Nessie" into one of Scotland’s most famous brand icons.

The one-hour experience offers guests the chance to immerse themselves seven interpretations of the legend and explores the real stories of Loch Ness.

"We've invested in a full upgrade to enhance the visitor experience, allowing people to explore the legend and myths of Loch Ness through immersive tours and also via trips aboard the attraction’s famous research vessel, Deepscan," said CEO, Juliana Delaney.

"Guests will walk through 500 million years of history to explore the myths and examine the scientific research surrounding the monster.

"They can hear real people’s stories, discover artefacts, and hear scientific debate on the existence of Nessie, a phenomenon boasting over 1,000 eyewitness accounts and recorded sightings, alongside lots of unexplained evidence."

The reopening coincides with the 90th anniversary of the famous sighting of Nessie, by Aldie Mackay, in 1933 which catapulted Scotland, Loch Ness, and its monster phenomenon onto the world stage and sets the scene for the centenary in 2033.

The ‘Monster Spotted’ headline went global, launching Loch Ness centre stage into world's media and attracting visits from around the world.

The media frenzy that ensued is among the real stories celebrated at the new Loch Ness Centre.

Chris Taylor, VisitScotland's regional leadership director, added: “Loch Ness is renowned the world over for its most elusive resident, Nessie, and indeed the Loch Ness Centre and Exhibition has and will continue to attract visitors from around the world each year.

“In Scotland’s Year of Stories, it is great to hear that this investment will mean that even more people will have the chance to learn all about Nessie – the subject of so many myths.

“Tourism is a force for good. It creates jobs, sustains communities and contributes significantly to the economy. The impact of tourism spreads far beyond the industry itself - it benefits our economy, our community and our wellbeing.”
Credit: Continuum
RELATED STORIES
  VisitBritain celebrates literary legends with new tourism campaign


VisitBritain has launched a new campaign aiming to boost visitor numbers in the UK, announcing a year of literary milestones dubbed “Magical Britain”.
  Loch Ness Monster to star in new tourism campaign for Scotland


The iconic landmark of Loch Ness in Scotland – supposedly home to the mythical Loch Ness Monster – is to benefit from a £2m (US$3m, €2.7m) investment to boost inbound tourism in a move that the government predicts will generate an extra £14m (US$21.1m, €18.7m) tourism spend by 2019.
  'Sustainable' visitor centre for Loch Ness


Glasgow-based Cameron Webster Architects (CWA) has unveiled its latest proposals for a new 'sustainable' visitor centre at Loch Ness, Scotland.
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NEWS
Continuum reveals reimagined Loch Ness centre to celebrate Scotland's brand icon
POSTED 03 Jul 2023 . BY Tom Walker
The attraction offers guests the chance to immerse themselves in the story of the legend and explore the real stories of Loch Ness Credit: Continuum
Loch Ness Centre in Scotland has reopened following a major refurbishment
The attraction was acquired by Continuum Attractions in January 2023
Continuum has invested £1.5m in redeveloping and improving the site
The centre will focus on telling the globally renowned story behind the legend of Loch Ness
Continuum Attractions, which acquired the Loch Ness Centre in Scotland in January, has officially reopened its doors following a £1.5m refurbishment.

The visitor attraction is located in Drumnadrochit near Inverness.

The 12-week redevelopment has reinvigorated the centre, which will now focus on telling the globally renowned story behind the legend of Loch Ness, exploring the myths – alongside the scientific research – that has turned "Nessie" into one of Scotland’s most famous brand icons.

The one-hour experience offers guests the chance to immerse themselves seven interpretations of the legend and explores the real stories of Loch Ness.

"We've invested in a full upgrade to enhance the visitor experience, allowing people to explore the legend and myths of Loch Ness through immersive tours and also via trips aboard the attraction’s famous research vessel, Deepscan," said CEO, Juliana Delaney.

"Guests will walk through 500 million years of history to explore the myths and examine the scientific research surrounding the monster.

"They can hear real people’s stories, discover artefacts, and hear scientific debate on the existence of Nessie, a phenomenon boasting over 1,000 eyewitness accounts and recorded sightings, alongside lots of unexplained evidence."

The reopening coincides with the 90th anniversary of the famous sighting of Nessie, by Aldie Mackay, in 1933 which catapulted Scotland, Loch Ness, and its monster phenomenon onto the world stage and sets the scene for the centenary in 2033.

The ‘Monster Spotted’ headline went global, launching Loch Ness centre stage into world's media and attracting visits from around the world.

The media frenzy that ensued is among the real stories celebrated at the new Loch Ness Centre.

Chris Taylor, VisitScotland's regional leadership director, added: “Loch Ness is renowned the world over for its most elusive resident, Nessie, and indeed the Loch Ness Centre and Exhibition has and will continue to attract visitors from around the world each year.

“In Scotland’s Year of Stories, it is great to hear that this investment will mean that even more people will have the chance to learn all about Nessie – the subject of so many myths.

“Tourism is a force for good. It creates jobs, sustains communities and contributes significantly to the economy. The impact of tourism spreads far beyond the industry itself - it benefits our economy, our community and our wellbeing.”
Credit: Continuum
RELATED STORIES
VisitBritain celebrates literary legends with new tourism campaign


VisitBritain has launched a new campaign aiming to boost visitor numbers in the UK, announcing a year of literary milestones dubbed “Magical Britain”.
Loch Ness Monster to star in new tourism campaign for Scotland


The iconic landmark of Loch Ness in Scotland – supposedly home to the mythical Loch Ness Monster – is to benefit from a £2m (US$3m, €2.7m) investment to boost inbound tourism in a move that the government predicts will generate an extra £14m (US$21.1m, €18.7m) tourism spend by 2019.
'Sustainable' visitor centre for Loch Ness


Glasgow-based Cameron Webster Architects (CWA) has unveiled its latest proposals for a new 'sustainable' visitor centre at Loch Ness, Scotland.
MORE NEWS
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
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COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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