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NEWS
Continuum reveals reimagined Loch Ness centre to celebrate Scotland's brand icon
POSTED 03 Jul 2023 . BY Tom Walker
The attraction offers guests the chance to immerse themselves in the story of the legend and explore the real stories of Loch Ness Credit: Continuum
Loch Ness Centre in Scotland has reopened following a major refurbishment
The attraction was acquired by Continuum Attractions in January 2023
Continuum has invested £1.5m in redeveloping and improving the site
The centre will focus on telling the globally renowned story behind the legend of Loch Ness
Continuum Attractions, which acquired the Loch Ness Centre in Scotland in January, has officially reopened its doors following a £1.5m refurbishment.

The visitor attraction is located in Drumnadrochit near Inverness.

The 12-week redevelopment has reinvigorated the centre, which will now focus on telling the globally renowned story behind the legend of Loch Ness, exploring the myths – alongside the scientific research – that has turned "Nessie" into one of Scotland’s most famous brand icons.

The one-hour experience offers guests the chance to immerse themselves seven interpretations of the legend and explores the real stories of Loch Ness.

"We've invested in a full upgrade to enhance the visitor experience, allowing people to explore the legend and myths of Loch Ness through immersive tours and also via trips aboard the attraction’s famous research vessel, Deepscan," said CEO, Juliana Delaney.

"Guests will walk through 500 million years of history to explore the myths and examine the scientific research surrounding the monster.

"They can hear real people’s stories, discover artefacts, and hear scientific debate on the existence of Nessie, a phenomenon boasting over 1,000 eyewitness accounts and recorded sightings, alongside lots of unexplained evidence."

The reopening coincides with the 90th anniversary of the famous sighting of Nessie, by Aldie Mackay, in 1933 which catapulted Scotland, Loch Ness, and its monster phenomenon onto the world stage and sets the scene for the centenary in 2033.

The ‘Monster Spotted’ headline went global, launching Loch Ness centre stage into world's media and attracting visits from around the world.

The media frenzy that ensued is among the real stories celebrated at the new Loch Ness Centre.

Chris Taylor, VisitScotland's regional leadership director, added: “Loch Ness is renowned the world over for its most elusive resident, Nessie, and indeed the Loch Ness Centre and Exhibition has and will continue to attract visitors from around the world each year.

“In Scotland’s Year of Stories, it is great to hear that this investment will mean that even more people will have the chance to learn all about Nessie – the subject of so many myths.

“Tourism is a force for good. It creates jobs, sustains communities and contributes significantly to the economy. The impact of tourism spreads far beyond the industry itself - it benefits our economy, our community and our wellbeing.”
Credit: Continuum
RELATED STORIES
  VisitBritain celebrates literary legends with new tourism campaign


VisitBritain has launched a new campaign aiming to boost visitor numbers in the UK, announcing a year of literary milestones dubbed “Magical Britain”.
  Loch Ness Monster to star in new tourism campaign for Scotland


The iconic landmark of Loch Ness in Scotland – supposedly home to the mythical Loch Ness Monster – is to benefit from a £2m (US$3m, €2.7m) investment to boost inbound tourism in a move that the government predicts will generate an extra £14m (US$21.1m, €18.7m) tourism spend by 2019.
  'Sustainable' visitor centre for Loch Ness


Glasgow-based Cameron Webster Architects (CWA) has unveiled its latest proposals for a new 'sustainable' visitor centre at Loch Ness, Scotland.
MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
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Jobs    News   Products   Magazine   Subscribe
NEWS
Continuum reveals reimagined Loch Ness centre to celebrate Scotland's brand icon
POSTED 03 Jul 2023 . BY Tom Walker
The attraction offers guests the chance to immerse themselves in the story of the legend and explore the real stories of Loch Ness Credit: Continuum
Loch Ness Centre in Scotland has reopened following a major refurbishment
The attraction was acquired by Continuum Attractions in January 2023
Continuum has invested £1.5m in redeveloping and improving the site
The centre will focus on telling the globally renowned story behind the legend of Loch Ness
Continuum Attractions, which acquired the Loch Ness Centre in Scotland in January, has officially reopened its doors following a £1.5m refurbishment.

The visitor attraction is located in Drumnadrochit near Inverness.

The 12-week redevelopment has reinvigorated the centre, which will now focus on telling the globally renowned story behind the legend of Loch Ness, exploring the myths – alongside the scientific research – that has turned "Nessie" into one of Scotland’s most famous brand icons.

The one-hour experience offers guests the chance to immerse themselves seven interpretations of the legend and explores the real stories of Loch Ness.

"We've invested in a full upgrade to enhance the visitor experience, allowing people to explore the legend and myths of Loch Ness through immersive tours and also via trips aboard the attraction’s famous research vessel, Deepscan," said CEO, Juliana Delaney.

"Guests will walk through 500 million years of history to explore the myths and examine the scientific research surrounding the monster.

"They can hear real people’s stories, discover artefacts, and hear scientific debate on the existence of Nessie, a phenomenon boasting over 1,000 eyewitness accounts and recorded sightings, alongside lots of unexplained evidence."

The reopening coincides with the 90th anniversary of the famous sighting of Nessie, by Aldie Mackay, in 1933 which catapulted Scotland, Loch Ness, and its monster phenomenon onto the world stage and sets the scene for the centenary in 2033.

The ‘Monster Spotted’ headline went global, launching Loch Ness centre stage into world's media and attracting visits from around the world.

The media frenzy that ensued is among the real stories celebrated at the new Loch Ness Centre.

Chris Taylor, VisitScotland's regional leadership director, added: “Loch Ness is renowned the world over for its most elusive resident, Nessie, and indeed the Loch Ness Centre and Exhibition has and will continue to attract visitors from around the world each year.

“In Scotland’s Year of Stories, it is great to hear that this investment will mean that even more people will have the chance to learn all about Nessie – the subject of so many myths.

“Tourism is a force for good. It creates jobs, sustains communities and contributes significantly to the economy. The impact of tourism spreads far beyond the industry itself - it benefits our economy, our community and our wellbeing.”
Credit: Continuum
RELATED STORIES
VisitBritain celebrates literary legends with new tourism campaign


VisitBritain has launched a new campaign aiming to boost visitor numbers in the UK, announcing a year of literary milestones dubbed “Magical Britain”.
Loch Ness Monster to star in new tourism campaign for Scotland


The iconic landmark of Loch Ness in Scotland – supposedly home to the mythical Loch Ness Monster – is to benefit from a £2m (US$3m, €2.7m) investment to boost inbound tourism in a move that the government predicts will generate an extra £14m (US$21.1m, €18.7m) tourism spend by 2019.
'Sustainable' visitor centre for Loch Ness


Glasgow-based Cameron Webster Architects (CWA) has unveiled its latest proposals for a new 'sustainable' visitor centre at Loch Ness, Scotland.
MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
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COMPANY PROFILES
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS