InterContinental Hotels Group (IHG) will open its first two holistic wellness brand Even Hotels on 15 June 2014, with launches in both Rockville, Maryland and Norwalk Connecticut.
Initially revealed in 2012 following two years of guest research, the Even Hotel brand aims to provide solutions for all aspects of travellers’ holistic wellness needs.
IHG has said that “it is the industry’s first mainstream lifestyle hotel brand focused on the wellness space”. The concept places an emphasis on four key components: Keep Active, Rest Easy, Eat Well, and Accomplish More.
The hotel in Norwalk will feature 129 bedrooms, and has been intelligently constructed with sustainability in mind along with design elements to help maintain balance. Features include ample green space, in-room fitness zones and healthy food and drink options. There will also be a health and fitness centre on-site.
The 167-bedroom Even Hotel in Rockville is similarly designed to help maintain a healthy balance and features flexible work spaces, natural outdoor areas, in-room fitness zones and a 1,200sq ft (111sq m) gym.
The company aims to roll out the wellness focused hotel brand initially in North America with a target of 100 hotels in five years, with the first in major US cities planned by 2013, but subsequently pushed back to early 2014.
Two further locations in New York due to open in 2015 with a 150-room new build in the Garment District and the flagship 230-room tower near Grand Central Station, previously anticipated for 2014.
